Contextual advertising is a good way to attract your prospects to an ecommerce website. This type of advertisement implies displaying short ads in the search results in response to a user’s query. The ads are selected according to specific keywords. Thus, PPC advertising allows you to reach users who are interested in your products directly.
Contextual advertising for an online store covers a huge number of products, and this is its essential distinction. This feature requires competent implementation and structuring an advertising account. Because the effectiveness of campaigns depends on this, an incorrect structure can cause problems with optimization and the management of this type of ad campaign.
Researching of pattern search queries for specific products is the most labour-consuming action, nonetheless, the most important stage of the PPC setup process. The main challenge remains that you need to create an advertising group, to choose the right keywords and to configure an ad for each product. Hence, if there are more than 1000 products on your website, this task may take too long to be completed depending on campaign launch date.
This phase cannot be neglected. Inasmuch, when users are searching for a specific product, this means they are in the consumer’s pre-purchase stage.
Speed. PPC advertising confers the possibility to acquire customers immediately, rather than wait for these sales for potentially months.
The campaign effectiveness is measured. You will always have an opportunity to estimate the customer acquisition cost, the number of sales per month, the average bill, the cost-effectiveness of advertising, and other important business indicators.
Hitting the target audience with pinpoint accuracy. Ads can be shown by more transactional search queries. For instance, by certain model or item number of a product.
Showing ads based on specific product categories or subcategories. For example, “buy smartphone”, “order refrigerator”, “laptop price”
Showing ads on a search with a specific model or product number of an item. For example, “IPhone 10”, “Zanussi zwsh6100v”, “TV LG 43uj630v”
Showing ads based on extra targeted keywords which were not used in the manual campaign. This type of campaigns helps cover a maximum number of categories and subcategories on the website
Showing graphic banners on the Google AdWords affiliate platforms for users who have previously visited a certain product category or subcategory
Showing ads based on your direct competitors’ keywords
Showing ads for particular products, which a user viewed recently, on the Google AdWords affiliate websites
Stage 1 (Week1)
Stage 2 (Week 2)
Stage 3 (Week 3,4)
Stage 4 (Week 5+)
Stage 1 (Week1)
During the first week, we prepare an advertising account, configure Analytics Systems, prepare technical requirements for setting ecommerce and remarketing codes, and for uploading the products feeds as well. We also identify the KPIs, conduct the competitive analysis and identify USP.
Stage 2 (week 2)
In the second week, we build the structure of your advertising account, select target and negative keywords, create text and display ads, and set up product campaigns and dynamic remarketing in Google Merchant Center.
Stage 3 (Week 3&4)
During 3d and 4th weeks, we launch search ad campaigns at higher rates to receive a higher keyword Quality Score and CTR. We also monitor the ad campaigns and enter the adjustments as needed, automate recurring tasks and review of search queries that resulted in where the ad was shown.
Stage 4 (Week 5+)
In the 5th+ week, we analyse the effectiveness of launched ad campaigns in accordance with the KPI, make conclusions on the appropriateness of individual advertising campaigns and keywords, and prepare the campaigns performance report.
When setting up and managing ad campaigns, our benchmark is to identify the most high-priority and high-margin categories of products that generate profit for our clients;
Google Merchant Center service is not available in all countries. Thus, there are some difficulties in setting up advertising for specific products in your store. For customers from countries where Google Merchant Center is not available, we offer an alternative solution – our own software that can generate all products campaigns.
There is need to complete repetitive and routine tasks during the ad campaign management. Depending on the campaign size these tasks can take far too long. To solve this problem, we connect various scripts and configure automated rules.
Promodo is a Premier Google Partner. We have an opportunity to try out new Alpha and Beta versions of various tools from Google, that will be available to all advertisers at a later date, but we use these first.
Most business owners consider that advertising should work according to the “here-and-now” principle. Thus, pretty much everybody refuses the traditional search promotion in favour of PPC which brings almost instant results. Contextual advertising allows you to show ads to your targeted users’ search queries immediately after launching ad campaigns.
You can check out all our case studies here.
The budget depends on quantity of categories and products, which you want to promote. To find out the projected budget, please, apply for a cost estimate.
We have an excellent experience with lots of foreign enterprise-level companies from over 15 countries. Our expertise covers not only widely spoken languages such as English, German, French but also Lithuanian, Latvian, Dutch, Czech, Arabic and many more. Of course, the mentioned above languages are not all native to us. But we can easily find a professional translator or native speaker if required, who will create text content for your advertising campaign in any language.
Preparation and setting up an advertising account takes 2 weeks.
It is up to you to decide. For instance, If you have your own corporate banners – we can use these. If you do not – this is not a problem. We can easily involve our UX/UI design team into the project and create corresponding banners based upon your technical requirements. Whether this is text or graphics content – the success point here is ongoing interaction with you. Because no one knows your business needs better than you do.
It depends on you. We can easily use your own Adwords account so that you could follow our activities within it. After our cooperation is accomplished, we will simply hand your account back with all the amendments in place that were made. In case you do not have your own advertising account, we can create a new corporate one.
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