Friday Catch-Up: Valentine’s Day Marketing Suggestions

Love is in the air. People are celebrating Valentine’s Day with their beloved ones while the economies love this holiday because of money we spend on our valentines. For example, the National Retail Federation projects that the Americans will spend more than $18 billion on planned gift purchases this year.

zaobpee_vv4-laura-ockel

Valentine’s Day is another way to engage your clients or potentials. When the holiday is a few days away, it’s time to come up with an idea on how your business can benefit from this holiday. We suggest you to ensure that your gift is personal and brings some value to people.

So, get something from Valentine’s Day and pick one of the gift ideas below.

  1. 1. Complete a Valentine’s Day gift guide.

Writing a catalog for products and/or services that you sell is a good idea. The fun fact is that you can also include ones that you don’t offer at your company. These may include offers from your partners or affiliates. Just make sure to help your clients find something that they’ll be able to give their mates.

Check out this guide prepared by the Guardian.

Valentine's Guide

  1. 2. Email your subscribers a Valentine’s Day card.

This is one of the best ideas that may easily convert into sales. You prepare an email with a Happy Valentine’s Day card and a special offer, discount, or promo code. It’s also possible to compose an email only for loyal customers. It will function as a “Thank you for staying with us” and help you build relationships with your clients.

Look at the selection of Valentine’s Day E-Card sites prepared by Lifewire:

LifeWire

  1. 3. Promote a special deal.

Even if your business isn’t related to jewelry, candy, flowers, or food & beverages; you can offer something to celebrate the holiday. This may be a free demo, new guide, market research, and so on. Show that you care about your customers.

Search for ideas on Groupon.

Groupon

  1. 4. Create a Valentine themed social media cover photo.

Although changing your cover photo on Facebook, Twitter, or LinkedIn does not help your followers, this is a simple way to engage your fans. Check SmileBox or Covermyfb to generate a cover with ease if you don’t have an on-site designer.

Here is a good example by Tiffany & Co:

Tiffany&Co

  1. 5. Launch a contest.

This is a good opportunity to gain insight from your fans, i.g. learn how your customers interact with your company, managers, and product. Ask them to share their love stories, take a cute picture, share a favorite Valentine’s Day theme recipe, etc.

Search for #valentineacontest on Facebook, you’ll find plenty of good examples.

Valentine's Contest

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