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Recent posts

Friday Catch-Up: Looking at Newsy Marketing Data

September 22, 2017

In digital marketing, we can’t just try, fail, and try again; rather, it is necessary to come up with hypotheses and test them. Reliable data truly helps you develop worthy ideas. In this catch-up, we will share some amazing findings from different reports useful to navigate in the ocean of marketing both online and offline. Continue reading >

Why to Spend Time, Money, and Efforts on Guest Blogging

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I’ve been in digital marketing for almost a decade, and questions about guest blogging arise again and again. Different companies, different marketing goals, but the same question: “To write guest posts or not to write?” Since the world has changed in the recent years, I feel like this is the right time to take a Continue reading >

YouTube Advertising: How to Set Up a Google AdWords Campaign (Part 2)

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This is the second post in this series. Here, I will focus on how you can reach your target audience. Google Adwords allows you to reach specific demographics, select appropriate keywords, add placements, and use scripts while setting up your video campaign. The latter helps you save time and optimize your PPC video campaigns. Targeting Continue reading >

YouTube Advertising: How to Set Up a Google AdWords Campaign (Part 1)

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