Six Questions I Answer as a Digital Marketer

Hello,

This is my first blog post here, so I’d like to tell you a little bit about myself. I’ve been working as a digital marketer for seven years and after dealing with a wide variety of different e-commerce projects, I have a lot to share with business owners and marketers. The niche has a fierce competition, so no one can afford to make mistakes. In a series of posts, I’m going to explain things that took me a while to understand and implement.

I love learning new theory but this doesn’t bring much value unless you practice, test, and implement changes. Let’s get started from the grounds of my work. So, what core questions I ask and bear in mind when I start working on another project?

Who

You may be surprised, but I focus on who my client is trying to reach. Different products serve different needs and should be sold to different people. Moreover, usually, I have to work with a few priority audiences.

Gender, education, location, and age change quite rarely, while behavioral habits, interests, beliefs, and external influences change more often. And they may change unexpectedly. For example, because of the extremely hot winter sells of warm clothes drop, and you need to be a super creative to encourage people to purchase your parkas.

But if you know your audience well, you can still run promo campaigns that drive sales.

When

This is more complicated than deciding when to publish your another post. Here I mean the point at customer journey when you want to reach your target audience. Probably, you remember a traditional customer path: Awareness–> Familiarity –> Consideration –> Purchase. If not, don’t get upset. Today, the picture is completely different. It ‘s much more complex.

Purchase experience becomes more personal and, as a result, people need different triggers to help them determine what problem they have and what product or service is able to solve it.

You should learn the variety of paths that lead your customers to a target action. Ask your managers, interview current clients, or hire a consultant. Just learn your audiences better.

What

This is my favorite part. I like crafting a message what you would like your potentials to hear. It is fascinating to come up with ideas on how to help people change their minds and, therefore, generate more sales.

The point I consider vital here is that your team and you should clearly understand if the brand you promote is well-known among the target audience. When people understand the benefits of your services, a convenience of your location, and your unique selling proposition, you have more than a half of your job done. Otherwise, you should work hard on developing the brand awareness.

Typically, I craft directional messages, messages of reality, new idea messages, messages of necessity, and reframing messages (you can find more about them here).

Where

Create a perfect message and then you need to get to the target audience. There are a plethora of digital marketing channels to use. Sometimes, it makes sense to conduct experiments; sometimes old, good PPC works well. Since choosing the channels may take a while, be sure to plan enough time for analysis.

Also, don’t hesitate to use automation tools, such as research at Google, to make discoveries that may significantly improve the effectiveness of your campaigns.

Why

This is partly counter-intuitive but this is the last question I address. Why am I doing this?

You should be able to measure your success by using appropriate indicators and metrics. Sometimes I struggle to differentiate between the important metrics and those that measure success. Either way, at some point of the project, it becomes clear.

From my experience, if you have an ability to hire an analyst, just do it. You’ll find it extremely helpful when somebody can analyze all the metrics and evaluate your results without fear or favor.

By figuring out everything above, you have one main question left. How to put all of that in action step-by-step? But this is a topic for another post.

Hope that you’ve enjoyed this piece. If so, follow us on social media not to miss my further publications. Bye for now.

Share on Facebook0Tweet about this on TwitterShare on Google+0Pin on Pinterest0

Recent posts

Friday Catch-Up: Looking at Newsy Marketing Data

September 22, 2017

In digital marketing, we can’t just try, fail, and try again; rather, it is necessary to come up with hypotheses and test them. Reliable data truly helps you develop worthy ideas. In this catch-up, we will share some amazing findings from different reports useful to navigate in the ocean of marketing both online and offline. Continue reading >

Why to Spend Time, Money, and Efforts on Guest Blogging

September 20, 2017

I’ve been in digital marketing for almost a decade, and questions about guest blogging arise again and again. Different companies, different marketing goals, but the same question: “To write guest posts or not to write?” Since the world has changed in the recent years, I feel like this is the right time to take a Continue reading >

YouTube Advertising: How to Set Up a Google AdWords Campaign (Part 2)

September 15, 2017

This is the second post in this series. Here, I will focus on how you can reach your target audience. Google Adwords allows you to reach specific demographics, select appropriate keywords, add placements, and use scripts while setting up your video campaign. The latter helps you save time and optimize your PPC video campaigns. Targeting Continue reading >

YouTube Advertising: How to Set Up a Google AdWords Campaign (Part 1)

September 13, 2017

YouTube has 1.5 billion of visitors monthly who spend a billion hours daily watching videos. This is a huge audience of engaged individuals, so it is not surprising that advertisers pay close attention to the platform. Since there are many details to be aware of, let’s discuss the basics of a typical PPC campaign. YouTube Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions contact@promodo.com

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
723 S Casino
Center BLVD FL 2
NV 89101

start now

Start now