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In our new research on the Ukrainian eCommerce market, we compared performance dynamics across 7 niches using weighted-average metrics for each category.

Sensory marketing is the trend of 2026. It’s about conveying an idea or product by amplifying associations.

Key trends for eCommerce to focus on in 2026 and beyond.

If you’re running a pay-per-click (PPC) Google campaign in 2026, you’re probably wondering whether it’s really effective and how you stand.

We explain how Promodo’s PPC experts adapted ABC and XYZ analysis—traditionally an inventory and warehouse management tool—for paid advertising tasks.

KPIs in Google Ads should follow business goals, not the other way around. In this article, you'll read about the main KPIs for Google Ads in eCommerce.