Content
9 Facebook Marketing Strategies that will Convert in 2024
December 21, 2022
17 min
Over 2 billion people use Facebook and two-thirds of users visit a Facebook business page at least once a week.
That is why we can safely conclude that leveraging a Facebook marketing strategy will connect you to lots of ideal customers for your business.
However, getting Facebook active users to notice your business is not as easy as creating a page and expecting it to grow traffic on its own. Building your social presence and thriving on Facebook to reach an enormous audience pool will require identifying the best-performing eCommerce strategies to engage with your target market.
Being not only a digital marketer but also a founder of Novum™, I’ve been keeping in the loop with evolving strategies for Facebook content and taking note of what currently produces good results for the online brands I work with.
Still lack a facebook marketing strategy?
In this post, we’ll talk about 9 proven Facebook marketing strategies and how you can leverage them for your online business.
Content is still king for facebook business marketing, while your online presence depends on how well you can execute working content strategies. By the end of this read, we’ll help you narrow down the gap between your business and your target market using Facebook content that’s been proven to work and continues to show great potential for leads and revenue.
Let’s get right to our top FB marketing tips.
Facebook marketing involves promoting a business or brand and its products or services through a Facebook business page. By optimizing these Pages, brands can create a secondary website where they can advertise and sell directly to their target audience. Facebook’s ad platform allows for paid posts in various formats—such as photos, carousels, videos, and links—to boost engagement beyond what organic promotion can achieve.
With a well-planned strategy, Facebook can support the entire customer journey, from awareness to purchase and loyalty.
Including Facebook in your social media marketing strategy offers numerous benefits, such as enhancing brand awareness, increasing customer engagement, and reaching new audiences.
With over 65% of U.S. social commerce buyers using Facebook regularly, the platform holds great potential for significant brand amplification and a strong return on investment.
Still unsure? Here are our top reasons why Facebook marketing should be a key component of your marketing strategy:
Although 71% of Facebook users primarily visit the site to stay connected with friends and family, many also use it for customer service, entertainment, and following brands. This diverse user base allows you to showcase your brand to a wide range of visitors, from those casually browsing to those actively looking to make a purchase.
The average conversion rate for sales on Facebook is 9.21% across industries.
Facebook supports four content formats: images, videos, carousels, and collections. These formats provide various ways to use captivating visuals to engage prospective customers. You may always count on Facebook for promoting your business.
To get started with Facebook marketing, you'll need a Business page and a Facebook ad account. Take these initial requirements as part of your facebook marketing plan. The business Page serves as your public-facing hub, centralizing all your activities. Here's an example:
A Facebook ad account, managed through Meta Ads Manager, allows you to create and position campaigns to raise brand awareness and convert prospects into customers across both Facebook and Instagram.
Beyond facebook marketing for beginners, let's walk through the process step-by-step:
To maximize the benefits of your Facebook marketing efforts, you'll need a well-developed Facebook business Page. This Page represents your brand and is crucial for making a strong first impression in a competitive digital landscape. It also serves as a platform to provide your customers with essential information and address their queries. Here's how to create an effective Facebook Page for maximum impact. Make the best use of our top Facebook marketing tips:
Step 1: Create a New, Dedicated Page
On your main Facebook profile, navigate to “Pages” and click on “Create New Page” to set up your business Page. Name the Page according to your brand or business name and select a relevant category.
Step 2: Add Biographical Information
In the optional "bio" section, describe your business, highlighting what it offers and what makes it unique. Once you've completed this, click “Create Page.”
Step 3: Provide Business Details
Ensure customers can contact you by providing your business details, such as contact information, location, and hours of operation.
By following these steps, you'll establish a strong foundation for your Facebook marketing efforts.
When to Begin Using Facebook Ads? That's a great question before launching your facebook promotion strategy!
The day after creating your brand-new business Page isn't necessarily the ideal moment to delve into Facebook ads. However, relying solely on someone else's arbitrary judgment of your readiness isn't the solution either. (Hehe.)
As with many marketing endeavors, there's no one-size-fits-all answer or key performance indicator (KPI) that dictates the perfect time to start experimenting with ads.
We believe you should have certain prerequisites in place first:
🔴 A fully fleshed-out Page
🔴 At least 100 Page Likes (followers)
🔴 Meta Pixel properly set up
🔴 At least 20 Page posts (preferably more)
🔴 Multiple creative assets for each ad
🔴 An A/B testing strategy.
Additionally, ensure that advertising on Facebook aligns with your marketing objectives. Are you aiming to expand your reach? Are you curious about digital advertising? Do you seek to attract new customers? Do you desire access to detailed insights about these customers?
If the answer is yes to any of these questions, then you're prepared to dive in. Here's much more about facebook marketing services.
The ultimate goal for your online business is to use facebook best practices aimed at revenue. But leveraging Facebook to reach that requires you to set sub-goals in between. Some simply rely on comments and likes to measure success. In reality, your goal is more than just increasing engagement. If you’re only measuring comments and likes, you’re missing out on some metrics worth tracking.
While each business has a unique set of business goals, these are the most important metrics to track:
Also, a Sprout Social report reveals that smart marketers have core metrics goals in mind:
🔴 34% – brand awareness
🔴 21% – engagement
🔴 11% – more leads and more sales.
You can pattern your facebook ads strategy to the examples above. Once you set those goals, map out the metrics to track your progress to determine blockers and successful content. Remember to make your goals SMART: Specific, Measurable, Achievable, Relevant, and Time-based.
Goals set a direction for your content creation. It’s a roadmap that guides you on what content to make and also a reference point to see if your social media marketing strategy is effective. Facebook marketing examples featring the perfrmance of your cloest competitors will also benfit your business.
Part of our facebook social media marketing, think about who will most likely be interested in your product. Do otherwise and you won’t reach your goals’ peak potential. Still, many products have a vague audience group. Tracking general statistics isn’t enough to make sure you’re targeting the right people. So take advantage of Facebook’s Audience Insights marketing tool.
It will provide you with information like:
Knowing who your audience is will reveal what interests, needs, and pains you should target. Then you can create content that will cater to those needs and segment the audience as needed. Understand who you’re trying to reach and what they want so you can offer something that interests them.
You can only maintain your brand’s presence if you post content regularly. Facebook for marketing is about staying in the spotlight will allow more people to know and interact with your brand.
Additionally, when you post new content regularly, your current customers will have something to look forward to. Best if you pack it with value and actionable insights so they’ll eagerly watch out for your new content. For starters, it’s best to post multiple times a day, at least two to three spreads throughout the day, and add product catalog posts once in a while.
Don’t worry, facebook content marketing assumsthat you don’t have to stay online every time it’s time to upload a new post. You can create a content calendar and schedule your post there. This automates the process and allows you to prepare bulk posts for a week or month so you can then focus on other tasks needing your attention.
Also, rather than posting at random parts of the day, determine the optimal posting times. This means that you post new content when your target audience will most likely be online. Doing so will ensure you maximize your engagement rates. Otherwise, by the time your audience is online, your content will be shrouded with other posts, even those of your competitors.
If you still can’t accurately identify when your audience will be online, a rule of thumb is to post between 9 PM and 11 PM. Your audience will be likely off work and lounging around in bed or on the couch. BuzzSumo backs this up with its data.
With that, the best days to post, as shown in another data graph, are on Saturday and Sunday. So if you’re posting 3 times on the weekdays, you can ramp this up on the weekends by posting four to five times.
But again, the data will differ. The best indicator of optimal posting times is Facebook Analytics. Go to the “Insights” tab and click on the “Post” tab. It will tell you when your fans are online showing when you can engage with them best.
The Insights feature is especially helpful for your target audience in another region. With it, you can determine what time they are mostly available to engage.
In facebook digital marketing, user-generated content is a kind of content made by people who have used your products or services. It’s a good content type to focus on for unfamiliar services like what Estuary offers (data pipeline architecture) or skill-sensitive services like cloud accounting.
What’s good about this content is that it saves you a lot of time in content creation. It also shows potential customers how you care about your consumers. Plus, in many cases, user-generated content offers an engaging and unique take on your offer making it highly shareable.
But the best reason for leveraging user-generated content in marketing strategies for Facebook is that it’s more impactful than the best ads you create. According to a Stackle survey, it’s even 9.8x more effective than any influencer content you facilitate.
More often than not, Facebook users are bombarded with ads on their feeds, and truthfully, they’re annoying. On the other hand, producing user-generated content for your audience is among the best-fit facebook marketing techniques that will add a touch of credibility and authenticity, create reasons for them to trust you, make them engage with your content, and share them with others.
So, how do you use user-generated content as an integral part of your FB marketing strategy?
🔴 Curate user-generated content
🔴 Create demo videos of this content
🔴 Create visuals of testimonials and user reviews and share them in your feed ad optimal times
🔴 Create an album on your page populated by the best user-generated content you’ve captured.
Other than these four, if it’s still not overkill for your audience, you can incorporate user-generated content in your Facebook ads and email marketing campaigns.
Remember that before you use any content from your consumers, you secure their permission. It’s all good to tag them in the post to make it more authentic—they’ll have a real person to refer to.
Remember that you can only share user-generated content if you produce it from your audience. part o your facebook strategy, you can do this by hosting contests offering incentives like discounts and freebies for sharing original content where your brand is featured.
Memes are funny, entertaining, engaging, and best of all, shareable. It’s a sure way to grab people’s attention. Don’t worry about coming off as unprofessional. The dynamics have changed and in this century we’re in, people don’t regard clean humor as unprofessional.
They’d even welcome relatable memes over a promotional sales pitch at any time of the day. They’d rather be entertained than get sold to.
Because of this, many marketers have adapted to the new dynamics of pitching products. Instead of doing it as a direct pitch, they create humorous content and incorporate a subtle product promotion in it.
How do you leverage memes? Spend some time scrolling on social network sites and save the memes that made you chuckle. You can use the meme as is, or you can use meme generators to change the text, so it’s more relatable to your product.
When trying to identify memes to use, consider how many shares it has as well, the more shares indicate that it’s engaging and relatable.
Include your memes in your content strategy, you’ll have fun while working on it. The important thing when using this is to be humorous and relatable without coming off as offensive.
Among all the content formats, organic video content has come off as a winner with the most engagements at 13.9%. Even research on the top Facebook posts shows that videos produce the best performance at 81%, significantly higher than question posts and photo posts.
It’s easy to entertain people and keep them interested when they can engage their sight and hearing—videos can do both. If you’ve been following Facebook trends in the last five years, this won’t come off as a surprise for you.
In facebook marketing for business, you can also use snackable videos to explain what a service is for, something helpful for services like educational coaching services like Menlo Coaching, or an unfamiliar business automation tool like an Amazon repricer.
As a esenial part of your facebook advertising strategy, videos need extra work to create. But the time and effort you invest in creating them will be worth the engagements it can bring. Whether it’s a brief 10-second announcement or a minute-long artfully shot narrative, the video will always be more compelling compared to other content formats.
Plus, when you post content and it appears on people’s feeds, it’s perfect to catch people’s attention. Now, what do snackable videos mean? It means you don’t create videos too long (4 minutes onwards) that kill people’s interest.
Just like literal snacks, videos shouldn’t be too heavy, requiring people to commit too much of their time to get it finished.
So how long is too long? Here’s what BuzzSumo’s research has to say on how long and optimal video length should be.
The graph shows that the best video length to go for is at 3 minutes to get the best potential engagements. Of course, 3 minutes will be too long if the video is boring. So you also have to work on the content quality, ensuring it’s worth watching for.
This doesn’t mean that you should make all your videos 3 minutes long, you can always go shorter.
Whatever length you decide to work on, just make sure you keep the following pointers in mind:
🔴 Incorporate the key message in the first 5-10 seconds
🔴 Leverage vertical videos so it’s optimized for mobile devices
🔴 Make the videos high-quality both in content and resolution
🔴 Create an enticing thumbnail to attract clicks and other forms of engagement
Another piece of facebook marketing advice is: if you want a post type of content that’s insightful and shareable, go for infographics. Just like videos, infographics are attention-grabbing. Yes, it’s an image, but way more engaging than any stock photos you can possibly find.
With this, you can compactly share useful information. When your audience finds it valuable, they’ll undoubtedly share it for other people to see, creating a larger audience pool you can market to.
According to MarketScale, infographics get 3x more shares than any other content type. When you don’t have time to create videos, infographics are the next big thing so it’s a must to include in your social media marketing plan.
The good thing about infographics is that you can use them to create a brief overview of unfamiliar services that are made for a super-specific target audience.
Think about this too, if you’re creating blog content for your website, infographics are the best way to repurpose that material. While it can be independent content for your social network channel, you can also use infographics to promote your blog to drive traffic to your website.
Even more, having good quality infographics positions you as an expert in your niche, when you’ve established yourself as a thought leader in the industry, you’ll become more credible and it’s easier for people to refer to you for insight and trust whatever product you promote.
If you don’t have the time or skills to create a compact and insightful infographic, you can always tap a designer to do the job and just provide the necessary information he can work on. The better the quality and information your infographic has, the more shareable it will be.
While you can always converse with your audience in the comments section, it’s always a good idea to try out different ways to connect with them. Not everyone feels comfortable talking where a lot of people can see, some prefer private messages to one or a few people. Messenger is the best place for this.
You can prepare pre-made spiels, so you won’t worry about what you can talk about. After some time, replying to a lot of people on this channel can get overwhelming. You can start working with a virtual assistant to help out, or you can suggest creating a chat group for those who’d be comfortable being part of it. It’s more efficient but still personal enough to strengthen relationships.
To make connecting with you easier, you can add a Messenger button next to your website just like how Premio, a live chat app, did it.
You can also enable it for your Facebook page for easy access, just like what TroopMessenger did.
Among the facebook ads tips, some make the mistake of only focusing content on what their brand offers. While you can saturate your Facebook campaigns with product and service content, it’s better to use it to reinforce your brand message by mixing up content.
In digital marketing in facebook, it means that you circle back on how you position your business and how you want to relate it to the brand you want to be known for.
Ask yourself questions like:
🔴 What qualities do I want my business to be known for?
🔴 How does my brand reflect the products I’m promoting?
🔴 How are my competitors positioning themselves with our audience?
Answering these questions will allow you to create a balance of content about your products and services, charitable events, the science behind what you offer, and the encouragement your audience would need.
Emphasize the values you have. The whole idea of digital marketing facebook is about sharing stories about people! Talk about the research phase of the products you promote. Share meaningful words of wisdom to address concerns and fears your audience will have. These additional topics will bring out cutting-edge content to entice your audience and resonate with them to build a deeper connection.
Here’s my favorite example of how the workout brand ATHSport did it. They shared encouraging quotes that resonates their audience to do what they have to:
Facebook has great potential for bringing you the target market that’s going to bring in more revenue for your business. But you can only reach that goal if you know facebook marketing tactics and how to leverage Facebook content to your advantage.
Start by determining your subgoals and identifying the metrics to measure your progress. Then identify your target audience and schedule your posts to keep your social presence high, this is a follower growth strategy you shouldn’t miss.
Along with that leverage content formats like:
🔴 Infographics
🔴 Brand stories
🔴 Recognizable memes
🔴 User-generated content
🔴 Snackable organic videos.
You can use this social content for your main page, as Facebook Stories, or in Facebook Live to keep your daily activity visible.
Among varius facebook marketing ideas, as you create and upload posts, do it when your audience is most likely online to have engaged users and achieve conversion goals with your FB digital marketing campaigns. When you do, you’ll be building your brand in social media every day paving the way for new leads and customers to bring in more revenue and return on investment for your online business.
Pretty likely! Our facebook content marketing research shows that a significant portion of American adults are active users of Facebook. While Facebook is often associated with older demographics, data from Statista reveals a diverse user base. The largest demographic group on Facebook, comprising 24.4 percent of users, is aged 25 to 34. Following closely are individuals aged 18 to 24 (18.8 percent) and 35 to 44 (also 18.8 percent). Those aged 45 to 54 represent 14.1 percent of the total, while users aged 55 to 64 make up 11.6 percent, and those over 65 constitute 12.1 percent.
While it's right to say that organic posts alone may not attract a large influx of new customers, it's essential to demonstrate to new visitors that your Facebook Business Page is active and valuable. Organic posts also serve to provide value to individuals who have already liked your page, serving as an effective method to inform your existing customer base about events, promotions, and other news. This helps maintain your relationship with them and ensures that your brand remains top of mind.
Focus on creating highly shareable content that is entertaining, informative, or valuable to your audience. This content could be in the form of high-quality videos or images that evoke emotions such as humor, surprise, or interest. Aim to generate organic shares initially and then consider boosting the post for wider reach. When running advertisements, conduct A/B tests to compare different elements of your ads and continually refine them until you achieve optimal performance for your ads and campaigns.
When executed effectively, Facebook marketing has the potential to generate a positive return on investment. Success hinges on continuously refining ad content, including images/videos, headlines, and text, and employing targeted A/B testing to develop the most impactful ads aligned with your objectives.
Several variables influence your Facebook advertising budget, such as your overall marketing budget and the allocation you intend for social media. While many businesses typically allocate between $50 and $500 per month, budgets can vary significantly, allowing for higher investments if needed.
Once you have any questions about your content project, or need more assisamce with impleenting your marketing strategy in facebook? Our best social media marketing experts are here to help!
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