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Increasing Brand Awareness With Display Ads Ahead of Black Friday

client

ergo-ua.com

services
tools

YouTube Ads

GDN

Facebook Ads

client

ergo-ua.com

services
tools

YouTube Ads

GDN

Facebook Ads

content

Client

Ergo is a Ukrainian manufacturer and retailer of home appliances and electronics. The brand was found in 2002, until 2008 it was called UFO. Now Ergo belongs to Network Selects Ltd. (London, UK)

Challenge

  • To improve TV brand Ergo awareness ahead of Black Friday 2020

Solution

  • YouTube campaign budget split. Within the strategy, we used in-stream video, non-skip ads and bumper ads.
  • Selecting a target audience that may be interested in buying a TV.
  • Launching the ad campaign on YouTube, GDN (Smart Display), and Facebook (link clicks campaign objective).


Examples of ad creatives. The original Ukrainian language preserved

6 sec YouTube Bamper ad

15 sec YouTube Non-skippable ad

30 sec YouTube In-Stream ad

Results

Ergo TV brand awareness increased by 4,1%.
This result exceeds the benchmark in the niche ( 1.5-2.1%) almost twice.

Testimonials

Initially, our company was faced with the task of launching a TV brand. As soon as we set the goals we started searching for an agency that is able to complete our tasks. We chose Promodo among the 10 largest agencies in Ukraine after a detailed study of the proposed strategies of each.
We worked on this project for six months, during this period we had never regretted our desicion. First, all the KPIs we set were met. Secondly, the team responded quickly to all our adjustments. Thirdly, I want to note the flexibility of the guys, because sometimes global tasks changed due to situations on the market. We needed to make changes rapidly, and thanks to the excellent communication process with Promodo, this was not a big challenge for us.
Therefore, I want to thank the whole team! We are already to plan further work with you :)
Alexander Shevchenko
Digital Marketer at Ergo

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