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Increasing post-view conversions from Youtube ads for a neobank

client
services
tools

YouTube Ads

GDN

Facebook Ads

Campaign Manager 360

client
services
tools

YouTube Ads

GDN

Facebook Ads

Campaign Manager 360

content

Client

sportbank is a neobank that provides full-fledged banking services, such as credit-building opportunities, savings accounts, cashback, transfers, payments, and more. The bank has special offers and promotions for people who are passionate about sports and an active lifestyle. The sportbank app was presented in 2019. That same year it won the Best Ukrainian FinTech Startup nomination. At the end of 2021, it had over 300,000 customers.

Challenge

  • To identify the most effective audience segment to get more conversions.
  • To identify the most effective video ad and achieve more post-view conversions.

2019 «Best Ukrainian FinTech Startup» Award

300 000 customers

Solution


cashbacks

free money transfers

trial period

Results

Redistribution of ad budget between target audiences helped us receive
by ~29% more post-view conversions.

Based on the redistribution of the ad budget between video commercials, we managed to get by ~33% more post-view conversions.

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