A digital marketing audit helps eCommerce businesses assess the website performance, efficiency of investments made and marketing activities.The comprehensive diagnostics of your analytics and advertising accounts will disclose the barriers to conversions, areas where you could be wasting marketing budgets, missed opportunities and new paths to growth.
of an eCommerce marketing budget is wasted on the wrong channels or strategies.
Incorrect Google Analytics (GA) setup, Google Tag Manager mistakes, setup of ad campaigns and poor website design are the main reasons for low ROI in eCommerce.Receive a full digital marketing audit of your website and find ways to increase your eCommerce revenue.
What includes
What includes
Accurate setup of a Google Analytics account can help you avoid a discrepancy between your GA report data and factual data in ERP/CRM systems. Thus, this one-off action will help you track the relevant state of your eСommerce business and make effective strategic decisions.
The problems that indicate incorrect Google Analytics Setup or tag errors are:
Problem
Possible сause
Duplicate transactions, caused by the order confirmation page which was reloaded.
Some filter in your GA can exclude valuable traffic.
You may be tracking the wrong page, for example, the contact form submission instead of the thank you page.
A chat window on the same pages which sends another trigger to analytics
Duplicate transactions, caused by the order confirmation page which was reloaded.
This “Basic digital marketing audit” package also includes the audit of your Google Tag Manager account.
More than 50% of eCommerce businesses say that using analytics data helped them increase sales.
Businesses that use the omnichannel marketing approach achieve 91% greater customer retention rates. However, all digital channels should perform as an ecosystem.The audit of your digital marketing channels performance helps you reveal how efficient your marketing strategy is, how prosperous your investments currently are, and how you can improve your metrics at short notice.
The problems that indicate poor paid marketing channels performance are:
Problem
Possible сause
Google Ads filters invalid clicks from the report when Google Analytics gathers all data.
Google Ads account not linked to Google Analytics.
You could turn off auto-tagging for your URLs in the Google Ads account.
You could get attribution wrong.
Google Ads filters invalid clicks from the report when Google Analytics gathers all data
This “Profitability digital marketing audit” package also includes the audit of your Google Analytics Setup, eCommerce Tracking Setup and GTM setup.
Ecommerce that run multi-channel campaigns receive a 250% higher engagement rate.
Over 88% of consumers are less likely to return to a website after a bad experience. This means that investing in ads is useless until your website is user-friendly. CRO will help you identify the reasons why visitors may leave your website without making a purchase and improve the customer experience.
The problems indicating poor website performance are:
Problem
Possible сause
Complicated checkout process.
Website load speed on mobile devices is higher than 8 sec.
Irrelevant landing page or search query, lack of product info, unique selling proposition is not highlighted.
This “Full digital marketing audit” package also includes the audit of your Google Analytics and Google Tag Manager accounts, as well as analysis of the traffic generated by the digital marketing channels you operate.
Minor changes such as moving your CTA button to another position on your webpage may increase your conversions by 591%.
Data analytics in marketing has moved beyond boring reports. It now helps eCommerce employ artificial intelligence to improve recommender systems, optimise targeted ad campaigns, and personalise a website for each unique customer.
This digital marketing analysis is carried out by a team of experienced web analytics experts who cooperate with the SEO and UX/UI departments to achieve better results and find better solutions for your business growth.
* Please note, the free Basic Audit package has a 20-hour work limit. In most cases, this is enough to conduct an audit of your Google Analytics and Google Tag Manager accounts.The Profitability Audit package is limited by 20 working hours + 20 hours for free.The Full Audit package is limited by 40 working hours + 20 hours for free.
The cost of additional project hours is at a rate of £45 per hour + Vat within the United Kingdom. Euro and USD billing is also available to our clients.
** To conduct the Digital Marketing audit, the “Read and Analyze” access to your Google Analytics Account is required. Our work will also be more efficient if we can have access to your Tag Manager, Search Console and other ad manager accounts that you may use. Instead, you can provide us with reports for the last 3 months as separate documents. But please note, in this case, our audit will not be comprehensive enough.
*** Unfortunately, we are not able to conduct the digital marketing audit if you use custom HTML or JavaScript.
“I was looking for an agency which could assist my company in Enhanced Google Analytics. About Promodo I heard from my friend who used their services before. I should say that I enjoyed every stage of working with Promodo, especially I would like to complement Lydia and Alexey for their passion and dedicated work. We managed to implement Analytics quickly, documentation was flawless and the communication was fantastic. Thank you very much again!”
“Promodo is a true partner. They’ve met our needs, and I think they’ve done a good job learning the features of our business, style and preferences.”
“Honestly, your service was above my expectations! I definitely feel I got my money’s worth.”
“Professionals! Igor Shvydkoy is a very convincing seller and Stanislav Dashevsky with 2 Darias work very efficiently on SEO of Linkage & Mind’s website. Promodo is a productive and responsible team!”
“We are working with Promodo for more than a year now, and the results are incredibly convincing. We boosted our organic search engine traffic by around 250% and it is still growing. Promodo has tons of experts in search engine marketing but also has professional project management for the good results. I can highly recommend Promodo, if you don’t want to buy a lucky bag, choose them.”
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