of an eCommerce marketing budget is wasted on the wrong channels or strategies.
Incorrect Google Analytics (GA) setup, Google Tag Manager mistakes, setup of ad campaigns and poor website design are the main reasons for low ROI in eCommerce.Receive a full digital marketing audit of your website and find ways to increase your eCommerce revenue.
BASIC AUDIT
What includes
- Google Analytics Setup Audit
- eCommerce Tracking Setup Audit
- Google Tag Manager Setup Audit
FULL AUDIT
What includes
- Google Analytics Setup Audit
- eCommerce Tracking Setup Audit
- Google Tag Manager Setup Audit
- Traffic Sources Analysis
- ROI Analysis
- Usability Analysis
- Shopping Behaviour Analysis
BasicAudit
Accurate setup of a Google Analytics account can help you avoid a discrepancy between your GA report data and factual data in ERP/CRM systems. Thus, this one-off action will help you track the relevant state of your eСommerce business and make effective strategic decisions.
The problems that indicate incorrect Google Analytics Setup or tag errors are:
Problem
Possible сause
Duplicate transactions, caused by the order confirmation page which was reloaded.
Some filter in your GA can exclude valuable traffic.
You may be tracking the wrong page, for example, the contact form submission instead of the thank you page.
A chat window on the same pages which sends another trigger to analytics
1. Total revenue in the Google Analytics report exceeds the real revenue in my CRM.
Duplicate transactions, caused by the order confirmation page which was reloaded.
2. Google Analytics is showing abnormally low sessions on my website. But I know that's not true!
3. Google Analytics is not tracking goals.
4. Bounce rate on my website page has suddenly dropped.
What we analyse:
- Goals
- Events
- Filters
- Traffic sources
- UTM tags
- Google Client ID
- Google Ads Integration
- Referral Exclusion
- Enhanced eCommerceConfiguration
- Enhanced Link Attribution
- Cross-domain Tracking
This “Basic digital marketing audit” package also includes the audit of your Google Tag Manager account.
What you will receive:
- • A full list of your Google Analytics setup mistakes
- • Recommendations on how to fix the issues
More than 50% of eCommerce businesses say that using analytics data helped them increase sales.
Let us make your data accurate and beneficial for you!
ProfitabilityAudit
Businesses that use the omnichannel marketing approach achieve 91% greater customer retention rates. However, all digital channels should perform as an ecosystem.The audit of your digital marketing channels performance helps you reveal how efficient your marketing strategy is, how prosperous your investments currently are, and how you can improve your metrics at short notice.
The problems that indicate poor paid marketing channels performance are:
Problem
Possible сause
Google Ads filters invalid clicks from the report when Google Analytics gathers all data.
Google Ads account not linked to Google Analytics.
You could turn off auto-tagging for your URLs in the Google Ads account.
You could get attribution wrong.
1. The number of clicks on AdWords differs from Google Analytics data.
Google Ads filters invalid clicks from the report when Google Analytics gathers all data
2. CPC data is not collected
3. Traffic from my ad URL attributed as organic on Google Analytics instead of Google CPC
4. Only one channel out of five in which I invest in, boost conversions. I'm going to stop launching other campaigns.
What we analyse:
- The validity of Google Analytics andGoogle Ads manageraccount linking
- Organic Traffic
- Referral Traffic
- Traffic sources
- Email Traffic
- Social Traffic
- Display Traffic
- ROI analysis
This “Profitability digital marketing audit” package also includes the audit of your Google Analytics Setup, eCommerce Tracking Setup and GTM setup.
What you will receive:
- • A complete list of mistakes in exporting data from ad manageraccounts to Google Analytics
- • A full report on website traffic across all channels
- • Recommendations on how to improve your ROI
Ecommerce that run multi-channel campaigns receive a 250% higher engagement rate.
Let us reveal your brand’s growth potential and help you increase the return of your investments.
FullAudit
Over 88% of consumers are less likely to return to a website after a bad experience. This means that investing in ads is useless until your website is user-friendly. CRO will help you identify the reasons why visitors may leave your website without making a purchase and improve the customer experience.
The problems indicating poor website performance are:
Problem
Possible сause
Complicated checkout process.
Website load speed on mobile devices is higher than 8 sec.
Irrelevant landing page or search query, lack of product info, unique selling proposition is not highlighted.
What we analyse:
- Website load speed
- Website usability ondesktop, mobile and tablet
- Check-out process
- Sales funnel
- Shopping behaviour
- Customer path
- Category structure
- CTA elements
- Product RecommendationsEngines
- Other Google analytics data
This “Full digital marketing audit” package also includes the audit of your Google Analytics and Google Tag Manager accounts, as well as analysis of the traffic generated by the digital marketing channels you operate.
What you will receive:
- • A full list of weak points on your website
- • A full list of recommendations on how to improve theconversion rate
Minor changes such as moving your CTA button to another position on your webpage may increase your conversions by 591%.
Let us help your website deliver better results.
Data analytics in marketing has moved beyond boring reports. It now helps eCommerce employ artificial intelligence to improve recommender systems, optimise targeted ad campaigns, and personalise a website for each unique customer.
This digital marketing analysis is carried out by a team of experienced web analytics experts who cooperate with the SEO and UX/UI departments to achieve better results and find better solutions for your business growth.
* Please note, the free Basic Audit package has a 20-hour work limit. In most cases, this is enough to conduct an audit of your Google Analytics and Google Tag Manager accounts.The Profitability Audit package is limited by 20 working hours + 20 hours for free.The Full Audit package is limited by 40 working hours + 20 hours for free.
The cost of additional project hours is at a rate of £45 per hour + Vat within the United Kingdom. Euro and USD billing is also available to our clients.
** To conduct the Digital Marketing audit, the “Read and Analyze” access to your Google Analytics Account is required. Our work will also be more efficient if we can have access to your Tag Manager, Search Console and other ad manager accounts that you may use. Instead, you can provide us with reports for the last 3 months as separate documents. But please note, in this case, our audit will not be comprehensive enough.
*** Unfortunately, we are not able to conduct the digital marketing audit if you use custom HTML or JavaScript.