A digital marketing audit helps eCommerce businesses assess the website performance, efficiency of investments made and marketing activities.The comprehensive diagnostics of your analytics and advertising accounts will disclose the barriers to conversions, areas where you could be wasting marketing budgets, missed opportunities and new paths to growth.
of an eCommerce marketing budget is wasted on the wrong channels or strategies.
Incorrect Google Analytics (GA) setup, Google Tag Manager mistakes, setup of ad campaigns and poor website design are the main reasons for low ROI in eCommerce.Receive a full digital marketing audit of your website and find ways to increase your eCommerce revenue.
What includes
What includes
Accurate setup of a Google Analytics account can help you avoid a discrepancy between your GA report data and factual data in ERP/CRM systems. Thus, this one-off action will help you track the relevant state of your eСommerce business and make effective strategic decisions.
The problems that indicate incorrect Google Analytics Setup or tag errors are:
Problem
Possible сause
Duplicate transactions, caused by the order confirmation page which was reloaded.
Some filter in your GA can exclude valuable traffic.
You may be tracking the wrong page, for example, the contact form submission instead of the thank you page.
A chat window on the same pages which sends another trigger to analytics
Duplicate transactions, caused by the order confirmation page which was reloaded.
This “Basic digital marketing audit” package also includes the audit of your Google Tag Manager account.
More than 50% of eCommerce businesses say that using analytics data helped them increase sales.
Businesses that use the omnichannel marketing approach achieve 91% greater customer retention rates. However, all digital channels should perform as an ecosystem.The audit of your digital marketing channels performance helps you reveal how efficient your marketing strategy is, how prosperous your investments currently are, and how you can improve your metrics at short notice.
The problems that indicate poor paid marketing channels performance are:
Problem
Possible сause
Google Ads filters invalid clicks from the report when Google Analytics gathers all data.
Google Ads account not linked to Google Analytics.
You could turn off auto-tagging for your URLs in the Google Ads account.
You could get attribution wrong.
Google Ads filters invalid clicks from the report when Google Analytics gathers all data
This “Profitability digital marketing audit” package also includes the audit of your Google Analytics Setup, eCommerce Tracking Setup and GTM setup.
Ecommerce that run multi-channel campaigns receive a 250% higher engagement rate.
Over 88% of consumers are less likely to return to a website after a bad experience. This means that investing in ads is useless until your website is user-friendly. CRO will help you identify the reasons why visitors may leave your website without making a purchase and improve the customer experience.
The problems indicating poor website performance are:
Problem
Possible сause
Complicated checkout process.
Website load speed on mobile devices is higher than 8 sec.
Irrelevant landing page or search query, lack of product info, unique selling proposition is not highlighted.
This “Full digital marketing audit” package also includes the audit of your Google Analytics and Google Tag Manager accounts, as well as analysis of the traffic generated by the digital marketing channels you operate.
Minor changes such as moving your CTA button to another position on your webpage may increase your conversions by 591%.
Data analytics in marketing has moved beyond boring reports. It now helps eCommerce employ artificial intelligence to improve recommender systems, optimise targeted ad campaigns, and personalise a website for each unique customer.
This digital marketing analysis is carried out by a team of experienced web analytics experts who cooperate with the SEO and UX/UI departments to achieve better results and find better solutions for your business growth.
* Please note, the free Basic Audit package has a 20-hour work limit. In most cases, this is enough to conduct an audit of your Google Analytics and Google Tag Manager accounts.The Profitability Audit package is limited by 20 working hours + 20 hours for free.The Full Audit package is limited by 40 working hours + 20 hours for free.
The cost of additional project hours is at a rate of £45 per hour + Vat within the United Kingdom. Euro and USD billing is also available to our clients.
** To conduct the Digital Marketing audit, the “Read and Analyze” access to your Google Analytics Account is required. Our work will also be more efficient if we can have access to your Tag Manager, Search Console and other ad manager accounts that you may use. Instead, you can provide us with reports for the last 3 months as separate documents. But please note, in this case, our audit will not be comprehensive enough.
*** Unfortunately, we are not able to conduct the digital marketing audit if you use custom HTML or JavaScript.
Thanks to Promodo’s consultation expertise, the company’s search engine rankings for their website and app have consistently improved. The internal stakeholders were also impressed with their project organization skills, experience, and vast knowledge.
They are flexible, multi-tasking and know how to achieve the goals set by the client.It is always easy and comfortable to communicate with colleagues from Promodo, the line between the client and the agency is blurred due to the high involvement in the project. I can recommend the Promodo marketing agency for solving many business problems in digital, as they are experienced professionals.
The Promodo team helped us launch a digital bank project outside of Ukraine. Thanks to their competence and experience, we have achieved such results in lead generation and building high brand awareness that didn’t even expect!
All the KPIs we set were implemented. The team responded quickly to all our adjustments. I want to note the flexibility of the guys, because sometimes the global tasks changed due to the situations on the marketWe needed to make changes rapidly, and thanks to the excellent communication process with Promodo, this was not a big challenge for us.
A reliable partner, an excellent team, professionals who can hear and understand you, very smart management, and an involved owner. During our cooperation, we always found the best solutions and common ground. Even at the most critical moments, the guys went the extra mile toward our wishes and requests. I’ve never heard the word “no”, I always heard “it will be done, don’t worry”.
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