greater chance of being successful in your efforts you will have with a carefully constructed marketing strategy
Incorrect Google Analytics (GA) setup, Google Tag Manager mistakes, setup of ad campaigns and poor website design are the main reasons for low ROI in eCommerce.Receive a full digital marketing audit of your website and find ways to increase your eCommerce revenue.
You will need our Growth Strategy if you are planning to:
- Increase your sales
- Improve the retention rate
- Boost the average order value
- Rank higher onGoogle / Yahoo / Bing
- Reduce your Cost Per Conversion
- Raise brand awareness
- Scale your business
- Enter a new market
- Identify and improve yourUnique Selling Points
Market anddigital landscape analysis
Our eCommerce market research is the first crucial step in developing an effective growth strategy. This will help you predict product demand, identify industry trends, reveal your competitors, monitor consumer behaviour and finally, evaluate your business potential.
During the analysis, we:
- Explore your product range
- Survey product demand with keywordqueries and researches
- Measure the market size and growth rate
- Examine industry trends
- Asses the market share you currentlyoccupy
- Define your target audience
- Identify and inspect your competitors
- Conduct a SWOT analysis, researching yourstrengths and weakness
- Underline a unique selling proposition (USP)
- Research consumer behaviour and build your buyerpersonas
Audit of yourexisting digitalmarketing performance
After realising the business potential, we conduct a comprehensive audit of your online marketing channels efficiency as well as assess your overall website performance. This will help you identify the areas for improvements and focus on realistic chances for achieving your eCommerce goals.
What we analyse:
- Online reputation of your brand
- Website usability
- Traffic by channels
- Brand traffic
- Website search engine optimisation (SEO)
- Ad campaigns across all digital marketingchannels (PPC)
- Email marketing strategy
- Social media marketing strategy (SMM)
- Return on Marketing Investments (ROI)
We provide a Google Analytics account setup audit at no additional cost at this stage.
Defining andsetting goals
Setting effective strategic goals and realistic targets is a must for developing an attainable growth strategy. At this stage, we discuss your vision and wishes and combine them with our expert suggestions.
Finally, we define the goals according to the SMART criteria:
Specific
Measurable
Attainable
Relevant
Timely
We also consider risks, as well as internal and external factors which can both negatively and positively affect your plan.
Growth StrategyDevelopment
We develop a growth marketing strategy proceeding from the aforementioned findings and goals set. The strategy will be based on the classic marketing funnel. This is the best solution to acquire lead traffic and conversions, as well as expand your eCommerce business.
Multiple marketing activities targeted on introducing your brand and products:
- SEM strategy;
- Paid Search campaigns;
- PR campaigns;
- Referral campaigns
- SMM Strategy
Marketing activities aimed at showing your product value to target consumers:
- PPC campaigns targetedon specific audiences;
- Branded campaigns;
- Remarketing campaigns;
- Shopping campaigns;
- Email marketingcampaigns
- SMM strategy
Marketing activities, focused on convincing your consumers to purchase:
- Product ads
- Remarketing campaigns
- Email marketingcampaign
Marketing activities intended to retain your customers:
- PPC campaigns targetedon specific audiences
- Retargeting campaigns
- Email campaigns
- SMM
Multiple marketing activities targeted on introducing your brand and products:
- SEM strategy;
- Paid Search campaigns;
- PR campaigns;
- Referral campaigns
- SMM Strategy
Marketing activitiesaimed at showingyour product valueto target consumers:
- PPC campaigns targetedon specific audiences;
- Branded campaigns;
- Remarketing campaigns;
- Shopping campaigns;
- Email marketingcampaigns
- SMM strategy
Marketing activities,focused on convincingyour consumers topurchase:
- Product ads
- Remarketing campaigns
- Email marketingcampaigns
Marketing activitiesintended to retainyour customers
- PPC campaigns targetedon specific audiences
- Retargeting campaigns
- Email campaigns
- SMM
What you will receive using our services:
- • Comprehensive strategic plan to improve your business
- • Estimated time and investments needed to achieve your goals
- • A list for KPI for each stage of the sales funnel
- • A list of recommendations on how to track and measure results
- • Technical specifications for implementation of the growth strategy
Companies that have a strategy for customer-journey management increase their return on marketing investment by 53%.
