Growth Strategy

A growth strategy is a well-thought consistent plan for achieving your business goals and winning a larger market share within your niche, by using omnichannel digital marketing. Outsourcing the development of a growth strategy for an eCommerce business is a way to look at your business from a different perspective with the help of our experts at Promodo to find outstanding solutions for improving your company performance.

538%

greater chance of being successful in your efforts you will have with a carefully constructed marketing strategy

Incorrect Google Analytics (GA) setup, Google Tag Manager mistakes, setup of ad campaigns and poor website design are the main reasons for low ROI in eCommerce.
Receive a full digital marketing audit of your website and find ways to increase your eCommerce revenue.

You will need our Growth Strategy if you are planning to:

  • Increase your sales
  • Improve the retention rate
  • Boost the average order value
  • Rank higher on
    Google / Yahoo / Bing
  • Reduce your Cost Per Conversion
  • Raise brand awareness
  • Scale your business
  • Enter a new market
  • Identify and improve your
    Unique Selling Points

Market and
digital landscape
analysis

Our eCommerce market research is the first crucial step in developing an effective growth strategy. This will help you predict product demand, identify industry trends, reveal your competitors, monitor consumer behaviour and finally, evaluate your business potential.

During the analysis, we:

  • Explore your product range
  • Survey product demand with keyword
    queries and researches
  • Measure the market size and growth rate
  • Examine industry trends
  • Asses the market share you currently
    occupy
  • Define your target audience
  • Identify and inspect your competitors
  • Conduct a SWOT analysis, researching your
    strengths and weakness
  • Underline a unique selling proposition (USP)
  • Research consumer behaviour and build your buyer
    personas

Audit of your
existing digital
marketing
performance

After realising the business potential, we conduct a comprehensive audit of your online marketing channels efficiency as well as assess your overall website performance. This will help you identify the areas for improvements and focus on realistic chances for achieving your eCommerce goals.

What we analyse:

  • Online reputation of your brand
  • Website usability
  • Traffic by channels
  • Brand traffic
  • Website search engine optimisation (SEO)
  • Ad campaigns across all digital marketing
    channels (PPC)
  • Email marketing strategy
  • Social media marketing strategy (SMM)
  • Return on Marketing Investments (ROI)

We provide a Google Analytics account setup audit at no additional cost at this stage.

Defining and
setting goals

Setting effective strategic goals and realistic targets is a must for developing an attainable growth strategy. At this stage, we discuss your vision and wishes and combine them with our expert suggestions.

Finally, we define the goals according to the SMART criteria:

S

Specific

M

Measurable

A

Attainable

R

Relevant

T

Timely

We also consider risks, as well as internal and external factors which can both negatively and positively affect your plan.

Growth Strategy
Development

We develop a growth marketing strategy proceeding from the aforementioned findings and goals set. The strategy will be based on the classic marketing funnel. This is the best solution to acquire lead traffic and conversions, as well as expand your eCommerce business.

Multiple marketing activities targeted on introducing your brand and products:

  • SEM strategy;
  • Paid Search campaigns;
  • PR campaigns;
  • Referral campaigns
  • SMM Strategy

Marketing activities aimed at showing your product value to target consumers:

  • PPC campaigns targeted
    on specific audiences;
  • Branded campaigns;
  • Remarketing campaigns;
  • Shopping campaigns;
  • Email marketing
    campaigns
  • SMM strategy

Marketing activities, focused on convincing your consumers to purchase:

  • Product ads
  • Remarketing campaigns
  • Email marketing
    campaign

Marketing activities intended to retain your customers:

  • PPC campaigns targeted
    on specific audiences
  • Retargeting campaigns
  • Email campaigns
  • SMM
Avareness

Multiple marketing activities targeted on introducing your brand and products:

  • SEM strategy;
  • Paid Search campaigns;
  • PR campaigns;
  • Referral campaigns
  • SMM Strategy
Consideration

Marketing activities
aimed at showing
your product value
to target consumers:

  • PPC campaigns targeted
    on specific audiences;
  • Branded campaigns;
  • Remarketing campaigns;
  • Shopping campaigns;
  • Email marketing
    campaigns
  • SMM strategy
Purchase

Marketing activities,
focused on convincing
your consumers to
purchase:

  • Product ads
  • Remarketing campaigns
  • Email marketing
    campaigns
Loyalty

Marketing activities
intended to retain
your customers

  • PPC campaigns targeted
    on specific audiences
  • Retargeting campaigns
  • Email campaigns
  • SMM
Order Growth Strategy

What you will receive using our services:

Companies that have a strategy for customer-journey management increase their return on marketing investment by 53%.

%

Let us help your business grow!

Order Growth Strategy

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UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

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