ClientZootovary — is a pet supplies chain which has an online store and retail stores in Kiev, as well as its own delivery service.
• To distinguish from competitors who are conventionally serious onsocial media accounts
• To build a system for receiving user-orientedand recognisable content
• To point out that the primary focus is notonly on clients but also on their pets
Insight: Most people love their pets and kindly share their photos online.
We were curious if we were able to efficiently manage communities on social networks where all the content was generated by its participants (UGC). Therefore our key challenge here was to find the best method of creating a community where clients and followers could share a common language. And where instead of sharing perfect pictures, users could find familiar photos and situations related to their pets.
To test our hypothesis, we created several categories aimed to help us share interesting information and gain the content required for posts.