+921.4% Organic Traffic and Lead Generation from Blog for the MacBook Parts Provider

Solution

We have created a content strategy to regularly fill the website with unique and SEO-optimized articles. The goal was to attract additional traffic through informational queries and convert readers into users of the service.

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Target Audience Analysis

Audience analysis is critical before creating content briefs for blog posts, as it helps ensure that the articles match the interests, preferences, and needs of the target audience, ultimately increasing the relevance and effectiveness of the content.

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Keyword Research

First, we selected low-frequency keywords for articles. Even though they are less popular, they also face lower competition from other websites. In this way, we managed to drive organic traffic to the blog quickly and with less effort.

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After the blog started generating steady organic traffic, we added high-frequency keywords to the content in our strategy.

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Blog Posts Creation

We started to regularly publish optimized articles on the blog, namely 4 times a month. Promodo's SEO team selects topics based on competitor analysis, business priorities, search frequency, and keyword competitiveness.

We try to make posts not only well-optimized for search engines but also valuable for readers. That’s why we focus on the following theme types:

• DIY MacBook repair;
• replacement guides;
• solving problems that MacBook owners may face.

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💡 Even though Promodo's team of copywriters crafts high-quality content for the blog, the client approval of the niche articles is crucial. They can provide a specific, unique answer to the customers' question and pain points. For example, when we created the article about Apple Trackpads, the client revealed a specific reason for problems with them, when competitors only had general information about software issues. This is what allowed the article to get into the Featured Snippet.

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💡We recommend adding Call-to-Action blocks that encourage readers to take a specific action with each article. For the AppleParts Blog, we placed CTAs offering to visit the product page mentioned in the article.

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Translating and publishing articles in three languages, namely English, French, and German, enabled us to reach a broader audience and attract organic traffic for additional keywords in these languages.

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Improvement of Authoritativeness and Trustworthiness 

To meet Google's E-E-A-T algorithm, we also created authors' pages on the website. An author page is critical to demonstrating experience and building trust with both the reader and Google.

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Promodo's SEO experts also created an author profile on Quora, which helped attract a target audience, validate the author's expertise, and enhance brand visibility. Additionally, our team consistently updates the Quora account, dedicating approximately 10 hours per month to this effort.

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Strengthening Link Profile in the Blog

Once we achieved consistent organic traffic to the blog and analyzed the potential of published topics, Promodo's SEO team decided to integrate it into the link-building strategy. 

Initially, we acquired only 4 backlinks per month, gradually increasing the number to 6. 

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The strategic placement of these backlinks on thematic websites allowed for achieving a substantial boost, all within a reasonable budget.

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Results

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In a year of collaboration with the client, the Promodo SEO team accomplished an impressive +921.4% growth in organic traffic. 

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Currently, the blog generates a significant 72.3% share of the overall organic traffic channels, and notably, it has also begun to bring leads for the company.

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