ABOUT THE AUTHOR
I worked as the Head of Email Marketing at Promodo for six years. Recently, I've founded a new startup called Claspo, a an easy to use pop-up builder and management tool, designed to help marketers and business owners. I'm passionate about marketing technology, e-commerce, and business, and I enjoy discovering and writing about new trends in thesese areas
In today’s digital world, SaaS (Software as a Service) companies have become an integral part of the business landscape.
In this article, we dare shed the light on the most popular stereotypes and beliefs that envelop what marketers call “a good eCommerce loyalty strategy”.