High-Quality Blog Boosted Conversions by 1,810% (and Traffic by 16,782%)

Solution

At the start of our SEO promotion, the GlobusPlus website had recently launched, and organic traffic was less than 1,000 sessions per month. To grow organic search rankings, it was first necessary to ensure the website's technical optimization, and only then move on to implementing solutions to increase app downloads.

Considering the specifics of the client's niche—a fintech product website with a limited number of pages and clear content creation requirements—it was important to choose the optimal promotion strategy.
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The solution was to create a blog as the main source of relevant organic traffic.

Now, more details on each area of work.

Technical Audit

We started with a detailed technical SEO audit of the website, as organic traffic growth is impossible without a solid technical foundation. The audit helped us identify critical errors that negatively impacted the site's indexing and the rankings of commercial pages in Google search results.

Based on the audit, we prepared a technical task which we passed on to the client's development team. They managed to implement the changes quickly – thanks to this, the site became accessible to search engines, and therefore to potential customers.

Among the critical issues fixed:

• Created an XML sitemap – so search engines could index the site's content faster and more efficiently.
• Optimized loading speed – specifically, we improved LCP (Largest Contentful Paint, the time it takes for the main content to load) and CLS (Cumulative Layout Shift, the stability of elements during loading) scores.
• Added schema markup – this helps Google better understand page content and improves the site's appearance in search results.

We also corrected a number of technical deficiencies that weren't critical but affected promotion effectiveness:

• Configured hreflang to ensure the site was correctly displayed for users from different language regions.
• Added breadcrumbs – navigation elements that help users and search engines better understand the site's structure.
• Removed duplicate pages and correctly implemented canonical tags to avoid competition between identical pages in search results.

These changes created a stable technical base for further SEO promotion.
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Content Strategy: How to Convert Search into Traffic

But SEO also relies on another component—content. So, the next step was developing a content strategy.

We based it on creating a blog—a section that would allow us to regularly publish useful, informative content tailored to user queries.

Given the specifics of GlobusPlus as a mobile application website in the Fintech niche, creating and developing a blog was the optimal solution. Commercial pages simply can't cover all the queries of potential clients, who often look for practical information, like how to apply for a card, use cashback, transfer funds, or participate in a government program.
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Therefore, the content strategy had a clear goal: not just to attract users, but to drive relevant traffic and convert it into app downloads and target actions on the site.

What we did:

• Analyzed competitors: We researched informational pages that brought them the most traffic and identified topics relevant to GlobusPlus.
• Gathered relevant topics: We found that the audience showed interest in government financial programs—national cashback, changes in transfers, the "ePidtrymka" program, and so on.
• Formed a semantic core: We identified important keywords to create content briefs for copywriters and expand the website's themes.
• Aligned content with bank services: Topics specifically related to the products GlobusPlus promotes—cards, deposits, money transfers, etc.
• Worked with existing high-traffic topics and optimized those pages.

To select topics, we used the Ahrefs tool, specifically the Keyword Difficulty (KD) metric. This allowed us to find queries with high demand and low competition that could quickly deliver the desired results.
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Result

Technical SEO optimization allowed for a rapid improvement in website visibility in search results—especially for commercial pages.

In August, the share of keywords in the TOP-10 was only 5.67%, while by December, it had already grown to 15.43%.
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The blog became an effective growth point for GlobusPlus, precisely because of it, the site showed stable improvement in search visibility. Optimized blog articles regularly land in the TOP-10, many of them securing first positions, and some even appearing in featured snippets (the zero position in Google's search results).

Thanks to search optimization, the website's organic traffic increased by 16,782% in 9 months (from March to December 2024). Notably, 95% of this traffic came from the blog, confirming the effectiveness of the chosen content strategy.
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The number of target actions on the website also grew, with the total increase in conversions in 2024 reaching 1810%.

The blog became a significant source of conversions: 56% of all transitions to app downloads came directly from informational articles. This proves that content not only
drives traffic but also directly contributes to business goals.

This case study demonstrates that even a new website can grow rapidly through a well-thought-out SEO strategy and systematic content work.
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“When we developed the website, we realized we needed SEO. Since we had previously collaborated with Promodo and were very satisfied, we decided to use their SEO promotion service again.

Overall, the service was provided with high quality and to its fullest extent. I specifically want to commend the team's responsibility. They genuinely cared about the success of our product and gave their 100% effort. In general, our impression of the collaboration remains only positive, and we are satisfied with the results of their work”.

Ihor Rizak, Head of Digital at GlobusPlus

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