• When to Start Doing Content Marketing in Ecommerce
    November 15, 2017

    Ecommerce websites are the key clients for digital marketing agencies. Their online promotion activities usually include using different tools for sales increase, conversion growth, and loyal target audience acquiring. This presupposes careful tracking of latest digital marketing trends and profound analytics. To do that, marketers should not only swim with the stream but also need to often Continue reading >

  • SEO for Large Ecommerce Websites: What to Focus on
    November 10, 2017

    Many SEO approaches are effective for small online shops but don’t work well for large ecommerce. It’s quite easy to implement the changes into minor projects, while on large ecommerce websites, numerous problems can arise (in truth, they usually do). The reason is the scale of the business and many people who influence every change on the website. In Continue reading >

  • How to keep up with digital marketing news
    November 3, 2017

    Advertisers should be careful and never miss important updates from Google, YouTube, Bing, Yandex, Facebook, etc. and impressive case studies published by popular brands. It takes time and dedication to keep up for both marketers and technical specialists. So, we decided to brainstorm and share with you how we catch a fish and save the time Continue reading >

  • How to escape from ‘Baden-Baden’ quickly
    November 2, 2017

    If your online store has been lowered in Yandex, you may get into ‘Baden-Baden’. This is an algorithm for determining over-optimized content announced by Yandex in March 2017. This algorithm is a part of the basic ranking system that lowers websites in search results when they violate the optimization rules. From our experience, a site Continue reading >

  • The hidden costs of “free” digital marketing instruments
    October 27, 2017

    It seems that in 2017, digital marketers have plenty of tools to make their activities cheaper if not completely free. Is it truly possible to save your marketing budget and increase campaign efficiency or you may spend even more at the end of the day? Let’s figure this out. Search Engine Optimization This is something that Continue reading >

  • Programmatic 101: Answers to Some Common Questions
    October 20, 2017

    One of the tasks that marketing teams have been struggling with for a while is to explain where the budgets are being spent and what the return on investment is expected. When it comes to digital advertising, this is not even the issue. Instead, specialists work hard to select the right instruments, monitor their effectiveness, Continue reading >

  • Top-5 Digital Marketing Experts to Follow
    October 13, 2017

    We want to devote this post to education and self-development. Our team is ready to share what digital marketing trendsetters we follow to stay updated and get inspired for new projects. No matter whether you own an ecommerce business, manage a marketing team, or work as a digital marketer, you will find something helpful in the Continue reading >

  • LSI Keywords: Everything You Wanted to Know about Them
    October 12, 2017

    I haven’t written blog posts for a while. It’s now or never because this evening I’m leaving for Outsource People 2017 in Kyiv. So, the topic I would like to cover today is related to LSI keywords. Do you use them on your website? Because you should. These keywords can help you reach top-10 in Continue reading >

  • Facebook Canvas: The What, Why, and Who Cares?
    October 4, 2017

    Are you that person who spends over 4 hours a day on your mobile phone? Some studies show that the U.S. users are spending up to 5 hours every day on their mobile devices. Considering the aforementioned, it is obvious that advertisers are interested in reaching mobile users. Facebook created an interactive post format called Continue reading >

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