• marketing dude
    How to develop an effective content strategy for a blog of a home decor store
    May 20, 2020

    Blogging is a comprehensive and affordable content marketing tool for eСommerce businesses. It helps to grow organic traffic on an eСommerce website and save money on advertising. In this article, we’ll tell more and try to add some non-obvious reasons to the ones mentioned in the sentence above, and share our ideas on how to Continue reading >

  • Marketing Tips for Real Estate Websites
    May 13, 2020

    The estate agent market is a highly competitive niche which looks much like a battlefield, where companies are fighting to conquer every potential client. How to build an effective marketing strategy and what to start with, if you are only planning to enter this market – Kirill Dubinin, Overseas SEO Specialist from Promodo shares the Continue reading >

  • Customer Loyalty Program for eCommerce business: 10 popular myths debunked
    May 6, 2020

    In this article, we dare shed the light on the most popular stereotypes and beliefs that envelop what marketers call “a good eCommerce loyalty strategy”. We’ll talk about how much customer loyalty really costs when measured by time, efforts, mistakes, and of course money.  For our customer loyalty research to be fair and truthful, we Continue reading >

  • marketing dude
    What happens to eCommerce in quarantine: 240 companies surveyed
    April 30, 2020

    Traditional patterns and consumption habits have rapidly and radically changed in less than a couple of months. Companies rushed to strengthen their digital competencies, cut budgets, and rewrite the habitual scenarios. It seems like the world of ecommerce will never be the same after the COVID-19 pandemic. As a digital marketing agency, Promodo focuses mostly Continue reading >

  • Pricing Strategies in Marketing: 6 Pricing Methods for Your Business
    April 17, 2020

    Each company seeks to maximize its income while determining the market value of a new product. In this article, we described how to do it right in detail. You will learn the six basic methods of pricing. Each pricing approach has its own characteristics, advantages, and disadvantages. Each described method for calculating the optimum rate is Continue reading >

  • How to work with influencers: cosmetic stores collaborating on Instagram, YouTube and TikTok
    April 11, 2020

    No matter if you’ve just built your online presence as an ecommerce business or already have your local digital audience, you’ve probably thought about involving bloggers or something similar at least once. That’s quite reasonable. 89% of marketers confirm: brands that collaborate with bloggers receive better ROI than those using other marketing channels. Researches of 2019 Continue reading >

  • Brand Communication: Quarantine Strategy
    April 1, 2020

    How to change brand communication during the quarantine, and why you should avoid communicating what everyone else is talking about, –  Rustam Aliev, Head of Digital & SMM at Promodo, proves that approaching this complex task is as simple as solving a basic math problem. Let’s imagine that a brand communication strategy during quarantine is Continue reading >

  • How niche marketing changed in 2019: channels that worked best for ecommerce websites
    March 26, 2020

    Whenever your ecommerce business is related to selling electronics, food, car parts, or you may own a travel agency or a bookstore business, you need to understand which channels will generate the most revenue and traffic. At the same time, it’s worth keeping up with the peculiarities each segment of the market has. To regularly Continue reading >

  • 8 Steps That Help Business Get Through Crisis
    March 23, 2020

    Any crisis brings the wind of changes. The coronavirus pandemic has put businesses in completely new working conditions with online retailers being forced to adapt the marketing strategy to existing realities. Regardless of the reasons, crises and recessions are characterised by a number of inevitable attributes: A decrease in demand. Consumers are less inclined to Continue reading >

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