• Contact Form: Increasing Conversions
    June 23, 2017

    Let us imagine that you have spent time and funds on SEO, published articles in your blog, and posted on social media to attract visitors to your website. Would you like to lose leads because of a lousy contact form? Because you can. You may have different contact forms on your website and measure conversions Continue reading >

  • LinkedIn Learning: Develop Relevant Skills
    June 16, 2017

    LinkedIn offers a wide variety of advantages for companies and individual users. The former can benefit from building a strong corporate page and encouraging their employees and partners to share expert content on the Pulse platform. It takes time and dedication to create and update a company page. And blogging has its benefits as well Continue reading >

  • Friday Catch-Up: How to Create an Effective Presentation
    June 9, 2017

    A presentation is a valuable piece of content that you may want to share with your clients, business partners, or colleagues. It can help you present your project, promote your products or services, and establish your expertise. To create an effective presentation worthy time of others, use the expert hints from Dmytro Makarov, a designer at Continue reading >

  • A Key Success Factor: The Level of Maturity of the Team and Business
    June 2, 2017

    Significant results in digital marketing are obtained with the assistance of top level managers. However, there are many situations when a company needs online marketing, but the managers do not understand that. What should marketers do if their CEOs are digitally unfriendly? The first idea is to hire a team and outsource the tasks. The Continue reading >

  • IForum 2017, Kiev: One Day, One Place, Thousands of IT-specialists
    May 26, 2017

    This week, we followed the events connected to the ninth iForum 2017. This is the Ukrainian forum of netizens that gathered 9,000+ visitors and 100+ speakers. The event draws our attention because 1.More than 50 Ukrainian and international companies placed their stands at the conference, including Promodo. 2. Interesting reports divided into sections: • Internet Continue reading >

  • Snippets: What and Why behind Them
    May 25, 2017

    In some cases, you may not pay that much attention to the short piece of text next to a link that you see within your search results? If you do, or don’t, this post is all about these snippets of text. We decided to explain what kind of snippets are visible to you and what Continue reading >

  • How Ukrainian Businesses Used Digital Marketing in 2016
    May 19, 2017

    The Promodo marketing team in Ukraine conducted research on how Ukrainian businesses used digital marketing in 2016. Our team received feedback from 215 companies representing retail (20% of respondents), IT/telecommunications (15%), advertising (9%), services (8%), education (7%), HoReCa (5%), and other. The questionnaire was filled in by marketers (34%), business owners (32%), top level managers Continue reading >

  • E-commerce Websites: The Choice of Awwwards
    May 12, 2017

    We have written about the fact that Rinat Magomedov (Ринат Магомедов), a head of the UI/UX department at Promodo, is selected as a jury member of Awwwards. This is the award given to professional web-designers and developers. This Tuesday, we selected interesting examples of the best e-commerce websites featured by Awwwards from Ukrainian, British, and Continue reading >

  • Friday Catch-Up: News from Google, Bing, and Facebook
    May 12, 2017

    This week Google and Bing search engines introduced the updates important for e-commerce. Facebook also announced a new policy on fighting the web pages with non-relevant, misleading ads. In this catch-up, we will provide you with vital nuances and explain what benefits you can get as a user and what you should be aware of Continue reading >

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