What’s the Difference Between Growth Hacking and Growth Strategy

Growth hacking and growth strategy are essential concepts in today’s world of business. While they are entirely different approaches, both have proven to be quite useful in growing enterprises. As a digital marketer or online merchant, the choice of either option should be informed by what you want to achieve, duration of implementation, and budget. Continue reading >

How to Integrate CRM Data with Google Analytics Correctly

CRM integration with Google Analytics is crucial to track the relevant picture of your eCommerce business performance. A company’s database in a CRM system contains information on customers, which may not be measured by Google Analytics, but which is essential for website promotion.  If integrating CRM data to GA seems challenging to you, you can Continue reading >

“Sponsored” and “UGC” — What Do The New Google Attributes Hide

Recently, Google announced two new link attributes “sponsored” and “ugs” in addition to rel=”nofollow” and rel=”dofollow”. We asked our Promodo SEO specialists what their thoughts are on the latest updates. The rel=”sponsored” attribute should be used for paid and ad links, the “ugc” value is recommended to use for user-generated content, such as comments or Continue reading >

The Three-level Analytics Approach For eCommerce: Descriptive, Predictive and Prescriptive

Descriptive, predictive and prescriptive analytics data are the three pillars of the stable eCommerce business development. You might not use these particular definitions, but you certainly already use at least two types of this data to improve your website efficiency. In a nutshell, descriptive analytics is designed to analyse historical data, predictive analytics — to Continue reading >

Top 6 eCommerce Analytics Tools For Online Stores In 2019

eCommerce analytics tools are continuously developing with the online market, which has tripled over the last three years, according to The Global Ecommerce Playbook.  According to the statistics, only 20% of eCommerce owners actually know how to use their analytics data for increasing performance, and track these constantly. The majority of retailers don’t even check Continue reading >

How To Assess Paid Advertising Performance

Paid advertising is one of the best channels for attracting a relevant audience to your website. However, almost to every second marketing specialists, it’s merely a waste of money.  This may look like users click on your ads and navigate to your website without you spending lots of money. The opposite is also true: you Continue reading >

9 Google Analytics Reports that Drive Ecommerce Marketing Decisions and Sales

You likely understand the importance of ecommerce analysis to businesses, through tracking sales, web visitor behaviour, and campaign results. In fact, Google Analytics (GA) is used by 59.48% of the top 10k websites and, overall, the number of websites using GA exceeds 14 million.  However, the amount of data on GA is overwhelming. The number Continue reading >

Six Answers to Common Questions About Paid Advertising

Some advertising-related questions might seem obvious to marketing experts, but not to business owners trying to figure out how digital advertising works. In this post, Daria Gorbenko, a PPC advertising expert at Promodo, breaks down typical questions clients often ask so that clients and their contractors can cooperate better. Questions are the best way to Continue reading >

SWOT Analysis For Online Clothing Store: Test

SWOT analysis is a strategy tool for assessing a company’s resources and capabilities and external marketing situation. Basically, the term is an acronym of the brand’s Strengths, Weaknesses, Opportunities, and Threats. This technique is widely used by marketing managers around the Globe, no matter what field they work in. However, the fashion industry, like others, Continue reading >