Friday Catch-Up: Looking at Newsy Marketing Data

In digital marketing, we can’t just try, fail, and try again; rather, it is necessary to come up with hypotheses and test them. Reliable data truly helps you develop worthy ideas. In this catch-up, we will share some amazing findings from different reports useful to navigate in the ocean of marketing both online and offline. Continue reading >

Why to Spend Time, Money, and Efforts on Guest Blogging

I’ve been in digital marketing for almost a decade, and questions about guest blogging arise again and again. Different companies, different marketing goals, but the same question: “To write guest posts or not to write?” Since the world has changed in the recent years, I feel like this is the right time to take a Continue reading >

YouTube Advertising: How to Set Up a Google AdWords Campaign (Part 2)

This is the second post in this series. Here, I will focus on how you can reach your target audience. Google Adwords allows you to reach specific demographics, select appropriate keywords, add placements, and use scripts while setting up your video campaign. The latter helps you save time and optimize your PPC video campaigns. Targeting Continue reading >

YouTube Advertising: How to Set Up a Google AdWords Campaign (Part 1)

YouTube has 1.5 billion of visitors monthly who spend a billion hours daily watching videos. This is a huge audience of engaged individuals, so it is not surprising that advertisers pay close attention to the platform. Since there are many details to be aware of, let’s discuss the basics of a typical PPC campaign. YouTube Continue reading >

How a Professional Digital Marketing Agency Communicates with Its Clients

Effective B2B communication may be as complicated as any other kind of relationship and, therefore, cause different kinds of issues and money loss. Experienced professionals usually have strong communication skills and know how to build long-lasting relationships. So, what attitude can you expect from your digital marketing contractor? Let’s find out. They Aim to Build Continue reading >

Why and How to Start a Google AdWords Advertising Campaign

With 95% of Americans and 55% of Europeans purchase online yearly, almost every company have to advertise on the Internet. This is where the question how to promote your products online arises. The choice of marketing instruments and methods is vast: search engine optimization (SEO), contextual advertising (PPC), social media, email marketing, and some more. Continue reading >

Friday Catch-Up: How Businesses Can Use Google Trends

Welcome fall and goodbye summer! Today, we’d like to write our traditional Friday blog post skipping a back-to-school topic (you’ve probably read a lot about it recently). Let’s discuss the tool that will help you stay in trend and increase the effectiveness of your advertising campaigns, both online and offline. So, here it is. Google Trends Continue reading >

Ecommerce Website Advertising without Google and Facebook: Mission Possible

Most projects that Promodo company work on are somehow related to ecommerce. We have a deep expertise in the field and know what helps businesses grow online. Often, we discuss whether it is possible to advertise without using Google and/or Facebook, particularly their paid options. So, here are my thoughts on this matter. Mission: Impossible (1996) Continue reading >

Day in the Life: Being a Content Manager in a Digital Marketing Company

The working duties of a content manager often vary significantly, e.g. you may either write content for corporate social media, maintain a blog, or develop a content strategy. So, your day may be more or less challenging. In this article, I’d like to share my story, a story of a content manager who works for Continue reading >