• Programmatic 101: Answers to Some Common Questions
    October 20, 2017

    One of the tasks that marketing teams have been struggling with for a while is to explain where the budgets are being spent and what the return on investment is expected. When it comes to digital advertising, this is not even the issue. Instead, specialists work hard to select the right instruments, monitor their effectiveness, Continue reading >

  • Top-5 Digital Marketing Experts to Follow
    October 13, 2017

    We want to devote this post to education and self-development. Our team is ready to share what digital marketing trendsetters we follow to stay updated and get inspired for new projects. No matter whether you own an ecommerce business, manage a marketing team, or work as a digital marketer, you will find something helpful in the Continue reading >

  • LSI Keywords: Everything You Wanted to Know about Them
    October 12, 2017

    I haven’t written blog posts for a while. It’s now or never because this evening I’m leaving for Outsource People 2017 in Kyiv. So, the topic I would like to cover today is related to LSI keywords. Do you use them on your website? Because you should. These keywords can help you reach top-10 in Continue reading >

  • Facebook Canvas: The What, Why, and Who Cares?
    October 4, 2017

    Are you that person who spends over 4 hours a day on your mobile phone? Some studies show that the U.S. users are spending up to 5 hours every day on their mobile devices. Considering the aforementioned, it is obvious that advertisers are interested in reaching mobile users. Facebook created an interactive post format called Continue reading >

  • Friday Catch-Up: Banner vs Text Ads
    September 29, 2017

    Do you know the difference between banner and text ads? It appears that in the world of online advertising this is not so obvious. The choice is getting harder when you want to launch a new PPC campaign. The following explanation is designed to highlight the advantages and disadvantages of banner and text ads to make Continue reading >

  • Why Should You Attend a Conference?
    September 27, 2017

    The fall conference season 2017 has already started, so I have less time for writing but I’ll try to keep up. Well, I asked my colleague to help a bit. Meanwhile, I have recently argued with my friend, a small ecommerce business owner, why it is worth visiting conferences. Now, Alex, I have prepared all Continue reading >

  • Friday Catch-Up: Looking at Newsy Marketing Data
    September 22, 2017

    In digital marketing, we can’t just try, fail, and try again; rather, it is necessary to come up with hypotheses and test them. Reliable data truly helps you develop worthy ideas. In this catch-up, we will share some amazing findings from different reports useful to navigate in the ocean of marketing both online and offline. Continue reading >

  • Why to Spend Time, Money, and Efforts on Guest Blogging
    September 20, 2017

    I’ve been in digital marketing for almost a decade, and questions about guest blogging arise again and again. Different companies, different marketing goals, but the same question: “To write guest posts or not to write?” Since the world has changed in the recent years, I feel like this is the right time to take a Continue reading >

  • YouTube Advertising: How to Set Up a Google AdWords Campaign (Part 2)
    September 15, 2017

    This is the second post in this series. Here, I will focus on how you can reach your target audience. Google Adwords allows you to reach specific demographics, select appropriate keywords, add placements, and use scripts while setting up your video campaign. The latter helps you save time and optimize your PPC video campaigns. Targeting Continue reading >

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