• girl hugs the planet
    Recommerce Retail: What Digital Marketing Strategy to Choose
    February 14, 2020

    Recommerce retail is a developing trend, and there are good reasons for this. We live in a time when even children know everything about eco trends (some of them have won the Nobel Prize for that). This means that the high popularity of the environmental movement influences other areas of life. In particular, it promoted Continue reading >

  • magnet
    Top 5 Lead Generation Trends
    February 12, 2020

    Lead generation is an essential tool for online stores.  Consumer attitudes are changing over time, and some scepticism towards boring types of advertising is growing. To survive in a competitive market, you need to study your customers, build effective communication strategies, keep up with the times, and even better, be one step ahead.  Promodo experts Continue reading >

  • SEO trends in 2020. How to promote an eCommerce website effectively
    January 31, 2020

    Search engine optimisation (SEO) is a pivotal procedure for online stores in terms of sales since 87% of consumers begin their product searches online. However, search engines are constantly updating and improving their algorithms, adding new features and abolishing outdated ones. To reach the top positions and maintain good results, eCommerce owners and digital marketers Continue reading >

  • Brand Positioning. How to Choose a Positioning Strategy for Your Brand
    January 24, 2020

    The worst-selling products are products that are marketed to everyone and appeal to no one. In order to earn its place in the market and create a clear brand image in consumers’ minds, you need to create a strong brand positioning. This way, you’ll be sending your customers a clear message about who you are, Continue reading >

  • How Digital Content Marketing Can Increase Your Brand Awareness
    January 15, 2020

    Once upon a time, in a town far far away, a certain eCommerce company’s marketing expert presented a brand awareness strategy to the board of directors. She talked about TV advertising and digital marketing, provided an assessment of engagement and even calculated the number of people who would learn about the brand after the campaign. Continue reading >

  • target audience in digital
    What is target audience in digital
    December 27, 2019

    “You’d better know your target audience!” – marketers tell us often and persistently. And there’s a reason for it. A poorly elaborated target audience may lead to an advertising campaign failure. Let’s figure out why it’s crucial to know your target audience, how to define it and how to use your findings to improve your Continue reading >

  • Top 10 eCommerce Conferences for Online Retailers to Visit in 2020
    December 15, 2019

    In our world of high speeds and Big Data the most important thing is interpersonal communication and networking. That is why we collected these opportunities for you not just to get new knowledge and experience, but what is more valuable, to get new business links and partners. Below is the list of 10 major ecommerce Continue reading >

  • Black Friday eCommerce Report 2018
    Black Friday 2019 Report: Which Digital Marketing Channels Converted Best (+Infographic)
    December 13, 2019

    How has the demand changed in 2019? Why do you need to focus on brand queries? How to reach top search results on Black Friday? Our Promodo team has researched how the Ukrainian eCommerce market prepared for Black Friday and what digital marketing channels did online retailers use for the ad campaigns in 2019. We Continue reading >

  • Abandoned Cart: How To Return Customers To Your Website
    December 6, 2019

    More than 80% of customers leave their online shopping carts abandoned, and 87% of them are ready to finish their order later. Of course, “later” sounds good, but this doesn’t mean that they will return and finish their shopping. What is an abandoned shopping cart “Abandoned” or forgotten is considered a shopping cart in which Continue reading >

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