Powerful Link Building Strategy for eCommerce

There are numerous cases where boosting sites with links had little effect or even backfired on the site’s positions. Most part of the time, poor SEO link-building strategies are to blame. 

“The Back-to-School Campaign is not as Usual”: the Experience of the Largest Ukrainian Electronics Retailers

For retailers in different countries, the Back to School Season is no less significant than Black Friday or the Christmas holidays. 

Customer Journey Mapping for PPC Campaigns: How to Use It?

Digital advertising is on the list of the most popular marketing tools, the spending on which grows tremendously. In such a way, digital advertising spending reached $521.02 billion worldwide in 2021.

Free Webinar about Non-Obvious Digital Marketing Mistakes

Promodo is not selling digital marketing services to its clients but provides coherent solutions for companies. Self-education is also among them.

C-D Mapping: A New Approach to Marketing Strategy Development

In order to remain reputable, analyse the position of competitors, and find growth points, companies often develop perception maps.

Trends of Audio Electronics in 2022: US vs UK Markets

Audio technology is evolving at the speed of light. Advanced audio devices substitute old ones, start-ups are vying for market share with well-known brands, and consumers struggle to become among the first happy owners of a new piece of wireless headphones or smart speakers.

RACE Framework: Your Practical Tool for Effective Digital Marketing

According to the  IAB report, ¾ of the advertising expenditures are forwarded to digital channels. The statistics were developed on the US market basis, although similar indicators also take place in Europe.

Audio Advertising: Basics of Digital Audio Ads

The popularity of podcast platforms has fluctuated since the pandemic, although it has demonstrated rapid growth recently. Following the trend, businesses began to allot budgets to digital channels, namely, streaming services.

How To Make Email Channel Generate 20% Of Business Revenue

Recently, we posted that the basic mechanics of customer retention help businesses boost sales even in wartime. This case study proves that our recommendations work (clarification: we worked on the case during the lockdown period, not the war).