• SEO Solution For A Large Estore: In-house Or Agency?
    February 16, 2018

    Search engine optimization for a large e-store is a massive task, which only a team of specialists should handle. But which solution is better – to employ an in-house team or to contract an agency? Let’s consider the options. In-house team Marketing directors of online stores could largely benefit from an in-house team. The team Continue reading >

  • How to sync online and offline marketing
    February 12, 2018

    Each advertising campaign tends to achieve the maximum results with minimum expenses. Although the evolution of digital marketing keeps pace with the development of communication channels, the users favour an omnichannel approach more than most of the brands. Omnichannel approach basically means both online and offline contact with the target audience. In truth, the way Continue reading >

  • How To Research Your Competitors: Step By Step Tutorial
    February 5, 2018

    Keep your friends close, but your enemies closer. Even if you do not consider your competitors your enemies, this is highly important to your business success to understand their weaknesses and strong points. Because every good idea grows from improving an area of someone’s weakness. Moreover, a competitive analysis is the right way to examine Continue reading >

  • How Chatbots Can Improve Communication With Your Customers
    February 2, 2018

    Chatbots are designed to imitate the interactive communication with visitors of your website. They are usually based on popular messenger platforms such as Telegram, WhatsApp, or Viber, which your target audience use for texting with friends and family. There are three main areas of ecommerce where chatbots are effective: marketing, sales and client support. Let’s Continue reading >

  • 5 AdWords Tools Most People Don’t Know Exist
    January 23, 2018

    Ecommerce projects are always scouting for new capabilities to improve their online promotional strategies and certainly when all regular methods of profit maximization no longer seem successful. Businesses should be looking at taking advantage of less straightforward solutions to these tasks and in this article, we cover some tools which are rarely used in setting Continue reading >

  • Steps To Perform a Profitable Email Marketing Campaign From The Very Start
    January 12, 2018

    According to GetResponse Report 2017, email marketing is the most effective digital marketing channel today. With over 4000% ROAS benchmark and 60% conversation rate, this marketing channel attracts the attention of all types of businesses, no matter their size. Let’s figure out what types of promotional emails you need to deal with, and what steps Continue reading >

  • Referral Marketing in Ecommerce
    January 5, 2018

    To compile our Ecommerce Report 2017, we have researched the web analytics data of 93 online stores from Central and Eastern Europe. Primarily, we focused on key performance indicators of ecommerce projects as well as on their dynamics. Among other things, the research has shown that referral marketing generates around 8% of online sales on Continue reading >

  • M-commerce: New Mainstream Way To Shop Online
    December 29, 2017

    Nowadays, mobility is a common attribute of society. Everyone is able to perform almost any type of activity, whether for business or daily interests, all remotely via a tablet or phone. No wonder online shopping has become the regular part of our lives within such a short span of time. Every year, more and more Continue reading >

  • Unorthodox SEO Solutions for a Large Online Store
    December 19, 2017

    Search Engine Optimization (SEO) is often the main sales channel for ecommerce projects, this returns majority of the organic traffic received to these sites. Please read our Ecommerce Report 2017 to know more on this topic.     Each business wants to gain the most out of this source. In this article, we shall point Continue reading >

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Ecommerce Report 2017

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