• Not to Miss Opportunities for Advertisers on Facebook: Trends for 2017
    January 24, 2017

    The 2016 year brought online businesses and marketers plenty of information to think over. Now, it is time to revise the trends we predicted for 2016 and come up with the new predictions. In 2016, we noticed the growth in the number of advertisers and they had to spend more to make their ads work. Continue reading >

  • Stages of Technical Analysis of Your Site
    January 20, 2017

    This Friday, we want to remind you about the importance of technical audit of your website before you start your another search engine optimization (SEO) campaign. As follows from the points below, you may get terrible results because you have unsolved technical issues. So, learn the vital basics and run all the necessary checks first Continue reading >

  • Friday Catch-Up: Pieces of Actionable Advice for Creating Content
    January 13, 2017

    In January, marketers, content strategists, and bloggers finalize their content plans for the upcoming year. In this catch-up, we decided to give you helpful suggestions for professionals who work with texts, infographics, and video. What Content Strategies to Try A content strategy includes planning, development, and management of content in written and digital media. Think Continue reading >

  • Friday Catch-Up: How to Keep Your Financial New Year’s Resolutions
    January 6, 2017

    Many New Year’s resolutions are somehow related to financial goals. You may want to get a high-paid job, spend more on your summer vacation, or qualify for a quarterly bonus. However, to stick to such kind of resolutions is a tough call. The study shows that one in four resolution makers fails after the first Continue reading >

  • Friday Catch-Up: 2016 Digital Marketing Award Winners
    December 30, 2016

    This year is coming to an end, so it’s time to remember the ups and downs in the world of digital marketing. This week we selected some remarkable awards and would like to introduce the most noteworthy agencies and campaigns. 2016 IAB MIXX Awards Winners The Interactive Advertising Bureau (IAB) honored the winners in numerous Continue reading >

  • Day in the Life of a Destination Marketing Expert
    December 29, 2016

    Being a destination marketing expert is challenging, yet very interesting in terms of tasks to solve and people to work with. While nobody knows for sure what such a specialist does on a daily basis, we’d like to shed some light on what it takes to promote destinations online in the infographics below. 

  • An Actionable Guide to Setting Up AMP
    December 27, 2016

    To speed up the content upload time, Google introduced Accelerated Mobile Pages (AMP). The technology may look like a Google’s attempt to compete with Facebook Instant Articles and fast downloaded content options developed by other companies. It provides obvious benefits for some platforms, while it is not that helpful in some cases. The post below Continue reading >

  • Friday Catch-Up: Have Great Holidays
    December 23, 2016

    The holidays are just around the corner, so the Promodo team wishes you all the very best! We carefully picked a collection of tips on how to survive these few weeks and have a qualitative rest. Promodo hopes that you, your colleagues, family members, and friends have an amazing holiday season filled with all good Continue reading >

  • 3 Remarketing Strategies to Grow Your Returning Visitors’ Purchases
    December 19, 2016

    It’s all about the data and marketers’ ability to pinpoint micro-groups of users, targeting them with the appropriate offerings. According to Wordstream data, an average e-commerce Cost Per Acquisition from Google AdWords in the US is about $46, which makes it really tough to at least break even from the very first purchase (an average Continue reading >

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