• Steps To Perform a Profitable Email Marketing Campaign From The Very Start
    January 12, 2018

    According to GetResponse Report 2017, email marketing is the most effective digital marketing channel today. With over 4000% ROAS benchmark and 60% conversation rate, this marketing channel attracts the attention of all types of businesses, no matter their size. Let’s figure out what types of promotional emails you need to deal with, and what steps Continue reading >

  • Referral Marketing in Ecommerce
    January 5, 2018

    To compile our Ecommerce Report 2017, we have researched the web analytics data of 93 online stores from Central and Eastern Europe. Primarily, we focused on key performance indicators of ecommerce projects as well as on their dynamics. Among other things, the research has shown that referral marketing generates around 8% of online sales on Continue reading >

  • M-commerce: New Mainstream Way To Shop Online
    December 29, 2017

    Nowadays, mobility is a common attribute of society. Everyone is able to perform almost any type of activity, whether for business or daily interests, all remotely via a tablet or phone. No wonder online shopping has become the regular part of our lives within such a short span of time. Every year, more and more Continue reading >

  • Unorthodox SEO Solutions for a Large Online Store
    December 19, 2017

    Search Engine Optimization (SEO) is often the main sales channel for ecommerce projects, this returns majority of the organic traffic received to these sites. Please read our Ecommerce Report 2017 to know more on this topic.     Each business wants to gain the most out of this source. In this article, we shall point Continue reading >

  • In-house, Outsource or Hybrid: What Digital Marketing Team to Hire
    December 15, 2017

    Choosing the right team for your digital marketing efforts is no easy task, especially if you have no substantive knowledge in promoting an online store. We have collected all the necessary information about possible team models and solutions which will help you find a suitable fit for your company’s needs. Digital marketing requires many professionals Continue reading >

  • Is SMM Effective for Ecommerce
    December 5, 2017

    The classic sales channels on which a typical ecommerce store would focus on, include search engine optimization and contextual advertising. For online retailers, these generate 70% of visits and 60% of revenue (according to the data from Ecommerce Report 2017). However, there is another channel widely used in digital marketing – Social Media Marketing (SMM). Continue reading >

  • Improving an Ecommerce Conversion Rate: Win Your Way
    November 24, 2017

    Visitors of ecommerce websites use numerous devices, have different customer journeys, and withdraw carts for various reasons. In the world of online shopping, the competition is fierce. So, digital stores carefully develop their marketing strategies and measure the obtained results. You can hardly build a perfect path for all of them but you are able to identify Continue reading >

  • When to Start Doing Content Marketing in Ecommerce
    November 15, 2017

    Ecommerce websites are the key clients for digital marketing agencies. Their online promotion activities usually include using different tools for sales increase, conversion growth, and loyal target audience acquiring. This presupposes careful tracking of latest digital marketing trends and profound analytics. To do that, marketers should not only swim with the stream but also need to often Continue reading >

  • SEO for Large Ecommerce Websites: What to Focus on
    November 10, 2017

    Many SEO approaches are effective for small online shops but don’t work well for large ecommerce. It’s quite easy to implement the changes into minor projects, while on large ecommerce websites, numerous problems can arise (in truth, they usually do). The reason is the scale of the business and many people who influence every change on the website. In Continue reading >

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Ecommerce Report 2017

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