Brand Positioning. How to Choose a Positioning Strategy for Your Brand

The worst-selling products are products that are marketed to everyone and appeal to no one. In order to earn its place in the market and create a clear brand image in consumers’ minds, you need to create a strong brand positioning. This way, you’ll be sending your customers a clear message about who you are, Continue reading >

How Digital Content Marketing Can Increase Your Brand Awareness

Once upon a time, in a town far far away, a certain eCommerce company’s marketing expert presented a brand awareness strategy to the board of directors. She talked about TV advertising and digital marketing, provided an assessment of engagement and even calculated the number of people who would learn about the brand after the campaign. Continue reading >

What is target audience in digital

“You’d better know your target audience!” – marketers tell us often and persistently. And there’s a reason for it. A poorly elaborated target audience may lead to an advertising campaign failure. Let’s figure out why it’s crucial to know your target audience, how to define it and how to use your findings to improve your Continue reading >

Black Friday 2019 Report: Which Digital Marketing Channels Converted Best (+Infographic)

How has the demand changed in 2019? Why do you need to focus on brand queries? How to reach top search results on Black Friday? Our Promodo team has researched how the Ukrainian eCommerce market prepared for Black Friday and what digital marketing channels did online retailers use for the ad campaigns in 2019. We Continue reading >

Abandoned Cart: How To Return Customers To Your Website

More than 80% of customers leave their online shopping carts abandoned, and 87% of them are ready to finish their order later. Of course, “later” sounds good, but this doesn’t mean that they will return and finish their shopping. What is an abandoned shopping cart “Abandoned” or forgotten is considered a shopping cart in which Continue reading >

Top 5 Customer Retention Metrics to Measure

Improving customer loyalty is one of the most important aspects of business development.  Even if you’re a large online retailer with stable traffic and good conversion rates, you shouldn’t make attracting new customers your only goal. And here’s why. A study of large and medium-scale ecommerce businesses in Eastern and Central Europe showed that repeat Continue reading >

Branded Traffic: Why It’s Crucial For eCommerce and How To Increase It

Branded traffic can bring twice as many conversions as regular traffic. However, not every online store is running ad campaigns on branded queries or even try to enhance brand awareness at all. Ilona Bagdasarova, a PPC specialist at Promodo, explains what brand traffic is, whether an eCommerce business needs it and how to increase its Continue reading >

How Long Does SEO Take to Work in 2020

Ecommerce owners often ask this very question: “How long does SEO take to work?”  To clear things up, we had asked our Promodo SEO specialists to answer this and other common questions about search engine optimisation, and wrote their answers in this article. To reassure you, let us put a spoiler here: a time-consuming SEO Continue reading >

How New SEO Snippets Can Affect Your eCommerce Ranking

Google has announced new opportunities for managing SEO snippets. From October 2019, website owners and webmasters can now customise Google snippets. Regardless of the website specifics, you now can add images and video previews, change the content length and the size of a thumbnail image. Despite Google ensures the updates won’t affect website positions in Continue reading >