Top-5 Digital Marketing Experts to Follow

We want to devote this post to education and self-development. Our team is ready to share what digital marketing trendsetters we follow to stay updated and get inspired for new projects. No matter whether you own an ecommerce business, manage a marketing team, or work as a digital marketer, you will find something helpful in the Continue reading >

LSI Keywords: Everything You Wanted to Know about Them

I haven’t written blog posts for a while. It’s now or never because this evening I’m leaving for Outsource People 2017 in Kyiv. So, the topic I would like to cover today is related to LSI keywords. Do you use them on your website? Because you should. These keywords can help you reach top-10 in Continue reading >

Facebook Canvas: The What, Why, and Who Cares?

Are you that person who spends over 4 hours a day on your mobile phone? Some studies show that the U.S. users are spending up to 5 hours every day on their mobile devices. Considering the aforementioned, it is obvious that advertisers are interested in reaching mobile users. Facebook created an interactive post format called Continue reading >

Friday Catch-Up: Banner vs Text Ads

Do you know the difference between banner and text ads? It appears that in the world of online advertising this is not so obvious. The choice is getting harder when you want to launch a new PPC campaign. The following explanation is designed to highlight the advantages and disadvantages of banner and text ads to make Continue reading >

Why Should You Attend a Conference?

The fall conference season 2017 has already started, so I have less time for writing but I’ll try to keep up. Well, I asked my colleague to help a bit. Meanwhile, I have recently argued with my friend, a small ecommerce business owner, why it is worth visiting conferences. Now, Alex, I have prepared all Continue reading >

Friday Catch-Up: Looking at Newsy Marketing Data

In digital marketing, we can’t just try, fail, and try again; rather, it is necessary to come up with hypotheses and test them. Reliable data truly helps you develop worthy ideas. In this catch-up, we will share some amazing findings from different reports useful to navigate in the ocean of marketing both online and offline. Continue reading >

Why to Spend Time, Money, and Efforts on Guest Blogging

I’ve been in digital marketing for almost a decade, and questions about guest blogging arise again and again. Different companies, different marketing goals, but the same question: “To write guest posts or not to write?” Since the world has changed in the recent years, I feel like this is the right time to take a Continue reading >

YouTube Advertising: How to Set Up a Google AdWords Campaign (Part 2)

This is the second post in this series. Here, I will focus on how you can reach your target audience. Google Adwords allows you to reach specific demographics, select appropriate keywords, add placements, and use scripts while setting up your video campaign. The latter helps you save time and optimize your PPC video campaigns. Targeting Continue reading >

YouTube Advertising: How to Set Up a Google AdWords Campaign (Part 1)

YouTube has 1.5 billion of visitors monthly who spend a billion hours daily watching videos. This is a huge audience of engaged individuals, so it is not surprising that advertisers pay close attention to the platform. Since there are many details to be aware of, let’s discuss the basics of a typical PPC campaign. YouTube Continue reading >