Abandoned Cart: How To Return Customers To Your Website

More than 80% of customers leave their online shopping carts abandoned, and 87% of them are ready to finish their order later. Of course, “later” sounds good, but this doesn’t mean that they will return and finish their shopping. What is an abandoned shopping cart “Abandoned” or forgotten is considered a shopping cart in which Continue reading >

Top 5 Customer Retention Metrics to Measure

Improving customer loyalty is one of the most important aspects of business development.  Even if you’re a large online retailer with stable traffic and good conversion rates, you shouldn’t make attracting new customers your only goal. And here’s why. A study of large and medium-scale ecommerce businesses in Eastern and Central Europe showed that repeat Continue reading >

Branded Traffic: Why It’s Crucial For eCommerce and How To Increase It

Branded traffic can bring twice as many conversions as regular traffic. However, not every online store is running ad campaigns on branded queries or even try to enhance brand awareness at all. Ilona Bagdasarova, a PPC specialist at Promodo, explains what brand traffic is, whether an eCommerce business needs it and how to increase its Continue reading >

How Long Does SEO Take to Work

Ecommerce owners often ask this very question: “How long does SEO take to work?”  To clear things up, we had asked our Promodo SEO specialists to answer this and other common questions about search engine optimisation, and wrote their answers in this article. To reassure you, let us put a spoiler here: a time-consuming SEO Continue reading >

How New SEO Snippets Can Affect Your eCommerce Ranking

Google has announced new opportunities for managing SEO snippets. From October 2019, website owners and webmasters can now customise Google snippets. Regardless of the website specifics, you now can add images and video previews, change the content length and the size of a thumbnail image. Despite Google ensures the updates won’t affect website positions in Continue reading >

How To Use Osterwalder’s Business Model Canvas In eCommerce

Inspired by the stories of eCommerce unicorn companies that have achieved incredible success, we do not pay attention to the general dynamics of the e-commerce market development. According to Practical E-commerce, 8 out of 10 online stores cease their activities. The main reason for this is the lack of strategy, vision or competence. So, for those who Continue reading >

How Gamification Can Help Improve eCommerce Marketing Performance

Gamification marketing is penetrating eCommerce as one of the hottest trends that promises business owners to increase customer engagement and drive sales. Gamification elements are widely implemented in some eCommerce websites or app features, as well as in email marketing and SMM techniques. But before we cut to the chance and explore the potential of Continue reading >

Native Advertising: Formats, Benefits, Cases in Point

Native advertising is an ad message integrated into content that is useful and relevant to a user. Native ads should also be adapted to the patterns and requirements of a platform where it is published. Natural or native advertising becomes increasingly more popular under the ‘banner blindness’, audience-centric revolution and growing disaffection by the abundance Continue reading >

How to Arrange Products to Boost Sales: 10 eCommerce Merchandising Tactics

Ecommerce merchandising is the ultimate task each business owner has to consider to drive more sales. Visual merchandising works well not just for brick-and-mortar stores but has demonstrated its effectiveness for online businesses as well.   An efficient eCommerce merchandising strategy can increase the average order value, take customer experience to the next level, and boost Continue reading >