• Trends of Audio Electronics in 2022: US vs UK Markets
    August 12, 2022

    Audio technology is evolving at the speed of light. Advanced audio devices substitute old ones, start-ups are vying for market share with well-known brands, and consumers struggle to become among the first happy owners of a new piece of wireless headphones or smart speakers. That is why both the audio electronics market sellers and newcomers Continue reading >

  • happy cycler
    RACE Framework: Your Practical Tool for Effective Digital Marketing
    August 11, 2022

    According to the  IAB report, ¾ of the advertising expenditures are forwarded to digital channels. The statistics were developed on the US market basis, although similar indicators also take place in Europe. Considering the fact that 75% of marketing budgets are invested in digital, it is critical to set the right goals and track the Continue reading >

  • headphones audio ads
    Audio Advertising: Basics of Digital Audio Ads
    July 22, 2022

    The popularity of podcast platforms has fluctuated since the pandemic, although it has demonstrated rapid growth recently. Following the trend, businesses began to allot budgets to digital channels, namely, streaming services. This has proven to be an effective strategy since they received 37% more profits in 2020 compared to the previous year. 

  • mailbox email marketing
    How To Make Email Channel Generate 20% Of Business Revenue
    July 14, 2022

    Recently, we posted that the basic mechanics of customer retention help businesses boost sales even in wartime. This case study proves that our recommendations work (clarification: we worked on the case during the lockdown period, not the war).

  • Google Ads Seller Rating And Product Reviews: Step-by-step Guide
    July 5, 2022

    Search engine rankings and reviews are one of the most critical success factors for online retailers. In our new post, we give you a step-by-step guide to implementing and maintaining seller and product ratings in Google Ads.

  • How to create a blog and why an IT company needs it
    How to create a blog and why an IT company needs it
    June 23, 2022

    Why blogging is essential for attracting organic visitors to your site and how to use expert content for lead generation in the IT sphere.

  • SEO News: Featured Snippet Bubble Links and Updated Knowledge Graph
    June 6, 2022

    Google hasn’t stopped innovating search results and goes out of its way to answer user queries right on SERPs. Recently, Western experts noticed another new feature — Bubble Links in Featured Snippet.

  • SMM for brands: how to win at social media
    May 25, 2022

    Alexander Zubarev, Head of Creative Group in the Brand&Content Department at Promodo, tells how to win the race for a second and a half of user attention on social media and why brands should participate.

  • How the Ukrainian eCommerce Changed During A Month Of The War 
    May 19, 2022

    In early 2020 we were sure that the COVID pandemic changed our lives forever. This seemed a horrific situation for the world economy.

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