Web Analytics Case Study: How to Achieve up to 98% Accuracy in Forecasting Models

Thanks to Web Analytics, marketers can effectively measure, examine, and adjust changes to various online campaigns. Modern tools like Google Analytics allow to carefully analyse the data from CRM and prepare handy dashboards for the executive team and stakeholders. But the most important is Web Analytics’ potential in forecasting and bringing your business forward over Continue reading >

Marketing to Generations X, Y, Z: the Fashion Niche

Marketers are advocates of the “know your audience” approach. And right they are. Purchasing habits of different demographic groups differ radically while creating a so-called portrait of your consumer, this helps to understand their needs and influence the decision to purchase. Marketing to different generations is especially applicable in the fashion niche. We previously explained Continue reading >

How Game Elements in Marketing Emails Can Boost eCommerce Revenue | Case

Gamification in email marketing is a winning choice for eCommerce business. At Promodo we develop and fulfil a number of brand strategies based on this technique. If you are not yet acquainted with how game mechanics work to increase brand awareness, gain customer loyalty, and boost sales, you are welcome to read the articles we Continue reading >

Are Instagram Contests Still Alive in 2020?

Folks have been taking part in competitions for centuries and this will not change anytime soon, it’s the excitement it provides and the possibility of winning some great prizes. All types of competitions, giveaways, and sweepstakes – there seem to exist dozens of contest ideas eCommerce businesses make available on Instagram. But do Instagram contests Continue reading >

How to choose best CMS for online business

What is a CMS What should be taken into account choosing CMS for your online business How to distinguish the engine of an eCommerce website Best CMS for small online business Best CMS for mid-size online business Best CMS for large online business Drawing the line It usually takes 5-7 years for a website to Continue reading >

How to develop an effective content strategy for a blog of a home decor store

Blogging is a comprehensive and affordable content marketing tool for eСommerce businesses. It helps to grow organic traffic on an eСommerce website and save money on advertising. In this article, we’ll tell more and try to add some non-obvious reasons to the ones mentioned in the sentence above, and share our ideas on how to Continue reading >

Marketing Tips for Real Estate Websites

The estate agent market is a highly competitive niche which looks much like a battlefield, where companies are fighting to conquer every potential client. How to build an effective marketing strategy and what to start with, if you are only planning to enter this market – Kirill Dubinin, Overseas SEO Specialist from Promodo shares the Continue reading >

Customer Loyalty Program for eCommerce business: 10 popular myths debunked

In this article, we dare shed the light on the most popular stereotypes and beliefs that envelop what marketers call “a good eCommerce loyalty strategy”. We’ll talk about how much customer loyalty really costs when measured by time, efforts, mistakes, and of course money.  For our customer loyalty research to be fair and truthful, we Continue reading >

What happens to eCommerce in quarantine: 240 companies surveyed

Traditional patterns and consumption habits have rapidly and radically changed in less than a couple of months. Companies rushed to strengthen their digital competencies, cut budgets, and rewrite the habitual scenarios. It seems like the world of ecommerce will never be the same after the COVID-19 pandemic. As a digital marketing agency, Promodo focuses mostly Continue reading >