• Holiday Shopping Season 2016: Get Your Company Ready
    October 25, 2016

    The 2016 holiday season starts with Halloween. Then, we’ll celebrate Thanksgiving Day, Christmas, New Year, and St. Valentine’s Day. It’s time to make purchases and spend money, so businesses should get ready. Black Friday and Cyber Monday are also worth attention of company owners and their marketing departments as they provide great opportunities for growing Continue reading >

  • Friday Catch-Up: Promodo Partners 2016 and Other News
    October 21, 2016

    This week many members of Promodo team were busy getting ready for the Promodo Partners seminar. We invited key speakers and recognized experts to Kiev and welcomed our clients, partners, and friends. Some news from behind the scenes we’ll share in this catch-up, along with valuable hints discussed at Online Influence in Bristol, advice on Continue reading >

  • European E-Commerce Market Trends: Where Are the Golden Nuggets?
    October 18, 2016

    A report, recently published by E-commerce Foundation, highlighted quite a few trends worth being mentioned. In a nutshell, European e-commerce is growing, but at a slower pace than a few years ago, reflecting general European business trends. Notably, the researchers expect EU e-commerce turnover to grow by 12% YoY, the smallest increase over the last Continue reading >

  • Friday Catch-Up: Helpful Hints and Inspiring News
    October 14, 2016

    This week, the Promodo team continued preparing for the Promodo Partners seminar that will take place on October, 20th in Kiev; analyzed some reports issued by marketing experts; and tried a few new apps. The most useful data, advice, and news featured by our experts are provided below. Don’t Annoy Your Customers on Social Sproutsocial published their Continue reading >

  • Google Analytics Certification: “Why” and “How” behind It
    October 12, 2016

    Everybody’s heard about Google Analytics (GA), some people know its general features, but only some individuals use its extended functionality. Promodo is official Google AdWords & Analytics partner that provides the following partner services: Analytics Strategy, Campaign Optimization, Content Optimization, Custom Analysis, Ecommerce, Implementation & Audit, and Mobile App Tracking. So, we use the full Continue reading >

  • Friday Catch-Up: Updates from Telegram, Facebook, and Google
    October 7, 2016

    During the first week of October, the Promodo team was discussing the news from Telegram; numerous updates from Facebook, including launching a “Messenger Day,” sharing stats, and introducing Marketplace; and travel trends from micro-moments. Besides, our experts visited Ukrainian E-Commerce Congress 2016 in Kiev, gave a speech at Kazakhstan Media Summit 2016 in Almaty, attended the Continue reading >

  • 4 Ways to Take Advantage of Snapchat Marketing
    October 4, 2016

    Users of social networking platforms spend a great amount of time on their chosen app every day as stat data reports. For users of Snapchat, they get to spend to about half an hour on it each day. Of all the people active on the app, over 60% contribute new content. What this means for Continue reading >

  • Friday Catch-Up: Interesting Dates and Great News for Advertisers
    September 30, 2016

    This week our team celebrated the World Tourism Day, learned from our speaker for the Design Expert Day, and studied new opportunities for marketers introduced by Apple, Google, and GoPro. Remember that it’s time to start preparing for this holiday season, so we’ve revised the shopping trends from Google. This September is going to an Continue reading >

  • World Tourism Day: The History of Destination Marketing
    September 27, 2016

    Let’s celebrate the World Tourism Day together! Promodo destination marketing experts remind us that tourism is for all, e.g. businessmen, families with toddlers, aging people, disabled persons should benefit from a universal accessibility of tourism. It contains the economic, social, and cultural value, so promoting places looks like a must-considered opportunity for countries, cities, and regions. Continue reading >

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