How niche marketing changed in 2019: channels that worked best for ecommerce websites

Whenever your ecommerce business is related to selling electronics, food, car parts, or you may own a travel agency or a bookstore business, you need to understand which channels will generate the most revenue and traffic. At the same time, it’s worth keeping up with the peculiarities each segment of the market has. To regularly Continue reading >

8 Steps That Help Business Get Through Crisis

Any crisis brings the wind of changes. The coronavirus pandemic has put businesses in completely new working conditions with online retailers being forced to adapt the marketing strategy to existing realities. Regardless of the reasons, crises and recessions are characterised by a number of inevitable attributes: A decrease in demand. Consumers are less inclined to Continue reading >

Net Promoter Score Calculation on the Example of Promodo

How to correctly interpret Net Promoter Score survey results and increase consumer loyalty index? What pitfalls you will have to face and how to avoid them, – Alexei Gorovenko, head of the marketing department at Promodo, shares his tips.  Net Promoter Score is the only number that business needs to grow Cost of customer loyalty research Continue reading >

How to automate PPC advertising in 2020

Automation of routine processes allows you to scale your business without compromising the quality of your product. This is also true for PPC advertising. Vladislav Platonov from Promodo explains how both a specialist and business can benefit from the automation of PPC ads. In 2020, the implementation of modern digital technologies became a necessity for Continue reading >

Recommerce Retail: What Digital Marketing Strategy to Choose

Recommerce retail is a developing trend, and there are good reasons for this. We live in a time when even children know everything about eco trends (some of them have won the Nobel Prize for that). This means that the high popularity of the environmental movement influences other areas of life. In particular, it promoted Continue reading >

Top 5 Lead Generation Trends

Lead generation is an essential tool for online stores.  Consumer attitudes are changing over time, and some scepticism towards boring types of advertising is growing. To survive in a competitive market, you need to study your customers, build effective communication strategies, keep up with the times, and even better, be one step ahead.  Promodo experts Continue reading >

SEO trends in 2020. How to promote an eCommerce website effectively

Search engine optimisation (SEO) is a pivotal procedure for online stores in terms of sales since 87% of consumers begin their product searches online. However, search engines are constantly updating and improving their algorithms, adding new features and abolishing outdated ones. To reach the top positions and maintain good results, eCommerce owners and digital marketers Continue reading >

Brand Positioning. How to Choose a Positioning Strategy for Your Brand

The worst-selling products are products that are marketed to everyone and appeal to no one. In order to earn its place in the market and create a clear brand image in consumers’ minds, you need to create a strong brand positioning. This way, you’ll be sending your customers a clear message about who you are, Continue reading >

How Digital Content Marketing Can Increase Your Brand Awareness

Once upon a time, in a town far far away, a certain eCommerce company’s marketing expert presented a brand awareness strategy to the board of directors. She talked about TV advertising and digital marketing, provided an assessment of engagement and even calculated the number of people who would learn about the brand after the campaign. Continue reading >