Ecommerce site optimization for search engines is a complicated yet simple process at the same time. On one hand – a large number of product pages cause a lot of headaches for the webmaster, but on another – most of the problems are typical and can be solved logically with a system approach.
It may look complicated but you will not get lost in the seemingly knotty maze of ecommerce SEO if you classify and group these problems. With this goal in mind the ecommerce SEO checklist has been created. We hope it will make life of ecommerce owners easier and the SEO topic more approachable for everyone.
Understanding your customers natural behaviour can not only bring more sales to you, but also make your brand loved and honoured.
When average businessman hears about Cohort analytics, Latency Matrix or RFM reports, the only thing that arises in mind is pain or mess. You never know which side you should start from or what are the best practices for completing the analysis. Though there’s nothing too complicated – it is made to divide your customers by groups to work better with them via e-mail, phone or any other method of contact you may use. Continue reading
Hello Everybody, and welcome back to this week’s edition of the Friday Catch-Up series. Let’s talk about the news and updates this week! Continue reading
This infografics visualizes the trends in the online consumer habits around the world. This will be useful for all ecommerce players who are looking to find a quick and representative image of typical consumers that shop online in the most advanced economics. Continue reading
You know those weeks when there’s nothing else to talk about except the giant with the biggest horns? Yeah, this one’s going to be one of those. Imagine the world of the web as a Bullfighting Arena if you will, with search engines acting as toreros, and the bull being the audience, wild and free as it should be. Can you guess who Google would be? That sounds about right – the Matador!
Fortunate or unfortunate, Google does have some very interesting news to offer this week, and that’s probably why our News Section will contain nothing else! Forming alliances and redefining ranking algorithms seems to have become Google’s favorite pastime, so let’s see what they have been cooking up for us this week with the “Amazing” Friday Catch-Up. Touché.
Friday Catch-up brings to you a round of all the latest and happening news in digital marketing and SEO, along with tips, presentations and useful resources to up your marketing game. We hope you will benefit from the Friday of July roundup and stay tuned until next Friday for more! Continue reading