Contextual Advertising: How to Make It Effective

Let us share with you the insights that come through 10,000 hours of our practice. The Promodo specialists, who launched more than 300 advertising campaigns, explain how to make things work and what details to remember when launching a contextual advertising campaign. In this article, we reveal some important but unobvious things that you should Continue reading >

Six Questions I Answer as a Digital Marketer

Hello, This is my first blog post here, so I’d like to tell you a little bit about myself. I’ve been working as a digital marketer for seven years and after dealing with a wide variety of different e-commerce projects, I have a lot to share with business owners and marketers. The niche has a Continue reading >

How You Can Control Your Account Balance in AdWords Using Script

Probably, you have heard that a PPC campaign can easily exceed your initial budget and stop unpredictably when you do not expect this to happen. Indeed, marketers along with PPC specialists should control advertising budgets and understand when their accounts require replenishment. The solution we offer involves using JavaScript. Just show it to your PPC Continue reading >

Advertising in Facebook Messenger as a New Sales Channel

Every company wants to develop and improve customer service to communicate with their clients and potentials effectively. Messengers seem to become a prospective sales channel, so let’s find out more about Facebook Messenger, the types of ads available, and how they work in this expert article. Starting Point In 2017, messengers were one of the Continue reading >

Digital Marketing Strategies to Help Your Business This Summer

We hope that your summer is great. But how is it going for your business? Now, this is the right time to complete tasks you postponed for a while, reach more prospects, and come up with interesting ideas for your product development. You can also make more out of digital marketing opportunities. Employ the following Continue reading >

Focusing on Video Content? Learn 5 Reasons Why It May Not Work

This Friday, we prepared a piece of helpful content for businesses that use video content as a part of their marketing strategies. Our team gathered some stats and analyzed the main reasons why your video may perform worse than you have expected. Should You Focus on Creating a Video Content? As a business owner or Continue reading >

Why Your E-commerce Website Requires a Blog

Today, we decided to answer the question why e-commerce websites need blogs. Our SEO team often faces the situation when they work with their client’s blog to make it work out for traffic generation. Now, they want to explain the benefits of having a well-organized and thoroughly written blog. Spoilers first. It makes sense to Continue reading >

Friday Catch-Up: End-of-June Updates

This week was full of different news from Facebook, Google, YouTube, and other major players, who influence online advertisers. To keep up, we selected most interesting updates and highlighted important details. Enjoy your read! Google Search Monopoly Abuse Have you heard about a new record fine faced by Google? Incredible $2.7 billion. As the New Continue reading >

Contextual Advertising in Different Niches: Expert Advice from Promodo

Contextual advertising provides many tools and tactics that work with a different level of efficiency in different niches. For example, promotion of home appliances works well in search results. Sale of apartments can be boosted with the help of banner advertising in popular media. Innovative heating systems are often promoted using banners on thematic sites. Poorly Continue reading >