How to Dominate Local SEO: Practical Tips

How to dominate local SEO is the question you should focus on to take your eCommerce business to the next level and drive more sales. Since users want to get more personalised search results that are close to where they live, an individualised local approach to dominate SEO is crucial.  Search queries such as “near Continue reading >

Are Your Product and Home Pages Conversion Focused

The conversion-focused product page and home page may sound a bit mercantile, especially for those beginners who are aiming to build an emotional connection with customers. It’s just the way it is in the eCommerce business. All “roads” on a good website should lead to a purchase. Moreover, they should be well-navigated and enjoyable for Continue reading >

What Product Filters To Use On Large eCommerce Websites

Product filters are one of the essential eCommerce elements that can affect website performance. When it comes to user experience and search engine optimisation, well-organised category filters can make a huge difference. You would be surprised to know that only 16% of eCommerce websites provide their customers with proper filtering experience.  For websites with a Continue reading >

8 Expert Answers To Questions About SEO

Some time ago, on our Facebook page, we invited eCommerce owners to talk with our Promodo SEO experts about the issues they face when promoting their website. Below you will find answers to the questions we received, with full-detail explanations. 1. Is it good for a website SEO to have two URLs? If these are Continue reading >

What’s the Difference Between Growth Hacking and Growth Strategy

Growth hacking and growth strategy are essential concepts in today’s world of business. While they are entirely different approaches, both have proven to be quite useful in growing enterprises. As a digital marketer or online merchant, the choice of either option should be informed by what you want to achieve, duration of implementation, and budget. Continue reading >

How to Integrate CRM Data with Google Analytics Correctly

CRM integration with Google Analytics is crucial to track the relevant picture of your eCommerce business performance. A company’s database in a CRM system contains information on customers, which may not be measured by Google Analytics, but which is essential for website promotion.  If integrating CRM data to GA seems challenging to you, you can Continue reading >

“Sponsored” and “UGC” — What Do The New Google Attributes Hide

Recently, Google announced two new link attributes “sponsored” and “ugs” in addition to rel=”nofollow” and rel=”dofollow”. We asked our Promodo SEO specialists what their thoughts are on the latest updates. The rel=”sponsored” attribute should be used for paid and ad links, the “ugc” value is recommended to use for user-generated content, such as comments or Continue reading >

The Three-level Analytics Approach For eCommerce: Descriptive, Predictive and Prescriptive

Descriptive, predictive and prescriptive analytics data are the three pillars of the stable eCommerce business development. You might not use these particular definitions, but you certainly already use at least two types of this data to improve your website efficiency. In a nutshell, descriptive analytics is designed to analyse historical data, predictive analytics — to Continue reading >

Top 6 eCommerce Analytics Tools For Online Stores In 2019

eCommerce analytics tools are continuously developing with the online market, which has tripled over the last three years, according to The Global Ecommerce Playbook.  According to the statistics, only 20% of eCommerce owners actually know how to use their analytics data for increasing performance, and track these constantly. The majority of retailers don’t even check Continue reading >