• Friday Catch-Up: 7 Common Mistakes of an E-commerce Website Content Strategy
    March 24, 2017

    E-commerce becomes more and more competitive, so there is no room for mistakes. This week Promodo experts discussed the common pitfalls that e-commerce players make and that lower the conversion rates. We paid special attention to the errors in the content strategy, namely, what is written on the main page, registration page, “About Us,” product pages, Continue reading >

  • Effective Tactics of Email Marketing
    March 21, 2017

    Email marketing is one the most effective channels that help businesses attract attention to their products and return clients. 52% of marketers say that email marketing is the most effective digital marketing channel, according to the 2017 Digital Marketing Plans Survey. Besides, the major part of business communication is still writing emails. Moreover, people use Continue reading >

  • Friday Catch-Up: 4 Pieces of Actionable Advice
    March 17, 2017

    The weekend is just around the corner. Today, we prepared a list of useful suggestions for you on how to: • Make your LinkedIn marketing campaign more effective; • Identify the good and the bad bots; • Increase the number of your Twitter followers; • Avoid the common mistakes and increase your website conversions. How to Continue reading >

  • How to Use Chatbots in Business
    March 14, 2017

    Why This Is Important Today, one of the most popular ways to communicate is messaging, which means that people from your target audience write short messages to their friends and family every day. And not to take an opportunity to draw their attention using a chatbot means to deliberately lose to your competitors. What Is Continue reading >

  • Friday Catch-Up: How to Drive Traffic to Your Website?
    March 10, 2017

    This is the question. There is a temptation to test all the ideas you have on how to attract more visitors to your website. In truth, digital marketing requires system approach and attentiveness to details. You cannot find a silver bullet engaging many clients at once, but it is possible to identify the main traffic Continue reading >

  • Friday Catch-Up: Why You Need a Business Blog and How to Write One
    March 3, 2017

    Blog writing is a basic element of digital content marketing. A business blog is a series of posts that you create about your job, not something personal that you would like to share with the world. People often doubt whether they should devote their time to business blog writing or not. It may be also Continue reading >

  • How to Beat a Cross-Border Player on a Local Market?
    March 2, 2017

    According to the current E-commerce Europe report, 16% of all individuals in the EU made purchases outside of their home countries. For example, Alibaba is the 3rd largest e-commerce retailer on the Ukrainian market. Probably, the company is even unaware that they are participating in the race! Large cross-border sellers are inviding local markets, hitting Continue reading >

  • Friday Catch-Up: Updates for Advertisers
    February 24, 2017

    The winter is coming to an end. So, it’s time to catch-up the latest updates for advertisers selected by our experts. Find out what helpful tools from Vkontakte, Facebook, Google AdWords, and Yandex.Direct work out for you. We also would like to share new information about mobile from GSMA Intelligence. Vkontakte: Sending Emails Vkontakte launched Continue reading >

  • How Long Does SEO Take to Work
    February 22, 2017

    Company owners often ask the same question: “How long does SEO take to work?” This may seem a hard question to address, but fortunately, it can be answered. To reassure you, let us put a spoiler here: a time-consuming SEO process is usually the sign that your budget is spent the way it should be. Continue reading >

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