How to optimise ecommerce video for Google

Video search engine optimisation is a practical solution for online stores which can attract additional interest to their product range, increase sales and improve average time spent on site. According to the recent Lemonlight statistics, 62% of consumers watch product review videos before making a purchase. Moreover, over 97% of brands admitted that videos helped Continue reading >

What Marketing Channels Were Effective For Different eCommerce Niches In 2018

Marketing channels may work differently for different ecommerce niches. There is no one-size-fits-all success recipe. However, tracking the current situation on the market can help you better analyse your state, improve your multi channel marketing strategy, and make some prediction for the next years. In the CEE Ecommerce Report, we studied 10 niches: electronics, car Continue reading >

How Can A Subscription Model Help Your Ecommerce Business?

The subscription based business model is becoming extremely popular in ecommerce due to several reasons. People striving to save time. The first and main factor is that consumers are looking for ready-made solutions to their daily problems. They value time more than money and therefore are ready to pay more to save this time. According Continue reading >

4 Ways You Can Up Your Sales with Email Marketing

Email marketing helps you keep in touch with your customers and prospects. In particular, this allows you to inform consumers about your promo campaigns and new products in stock, notify them about the state of their order, and bring them back to your website. One of the best things about email marketing is that you Continue reading >

How to Promote Your Brand with Storytelling

To attract customers or potential partners, businesses need to present themselves and their products properly. That said, you need to do this in a way that is guaranteed to grab the attention of your target audience and convince them of your value. To start with, let’s take a look at what factors define a brand: Continue reading >

How to Increase Sales by Personalising Your Content Marketing Strategy

As of 2018, the concept of the Internet of Things (IoT) has reached its full potential. Technologies are now able to understand, interpret and provide users with personalised content based on their tastes and preferences. Siri, Apple HomePod, and Google Home soak information up like sponges and keep records of everything people ask. Music streaming Continue reading >

Trends Transparency: How Shopping Insights Can Improve Your Ecommerce Business

Recently, Google presented a new feature ‘Product search trends’ which can provide you with the most popular queries within a certain shopping category. It covers around 55,000 products, 45,000 brands, and almost 5,000 categories. The updated version is currently available only in the USA, however, this always means that its geography will be significantly extended Continue reading >

6 Difficulties A Marketing Team Can Face While Promoting An Ecommerce App

Against the backdrop of the growing popularity of mobile apps, most ecommerce owners aim to develop their application and promote this to their customers. In this article, we will share the experience of our Promodo team to highlight common issues they faced when marketing mobile apps through paid channels. Moreover, these insights will be useful Continue reading >

Win the Black Friday Game for eCommerce: Target Ads Profitably

Black Friday has become a global game for both retail businesses and consumers with its goals, scenario, strict rules and risks. Although the process is the most exciting part of it, everyone aims to emerge the winner. Thus today, we would like to share with you some solutions which can help you make sales through Continue reading >