• Abandoned Cart: How To Return Customers To Your Website
    December 6, 2019

    More than 80% of customers leave their online shopping carts abandoned, and 87% of them are ready to finish their order later. Of course, “later” sounds good, but this doesn’t mean that they will return and finish their shopping. What is an abandoned shopping cart “Abandoned” or forgotten is considered a shopping cart in which Continue reading >

  • Top 5 Customer Retention Metrics to Measure
    December 3, 2019

    Improving customer loyalty is one of the most important aspects of business development.  Even if you’re a large online retailer with stable traffic and good conversion rates, you shouldn’t make attracting new customers your only goal. And here’s why. A study of large and medium-scale ecommerce businesses in Eastern and Central Europe showed that repeat Continue reading >

  • branded traffic
    Branded Traffic: Why It’s Crucial For eCommerce and How To Increase It
    December 2, 2019

    Branded traffic can bring twice as many conversions as regular traffic. However, not every online store is running ad campaigns on branded queries or even try to enhance brand awareness at all. Ilona Bagdasarova, a PPC specialist at Promodo, explains what brand traffic is, whether an eCommerce business needs it and how to increase its Continue reading >

  • clock
    How Long Does SEO Take to Work
    November 26, 2019

    Ecommerce owners often ask this very question: “How long does SEO take to work?”  To clear things up, we had asked our Promodo SEO specialists to answer this and other common questions about search engine optimisation, and wrote their answers in this article. To reassure you, let us put a spoiler here: a time-consuming SEO Continue reading >

  • new google snippets
    How New SEO Snippets Can Affect Your eCommerce Ranking
    November 19, 2019

    Google has announced new opportunities for managing SEO snippets. From October 2019, website owners and webmasters can now customise Google snippets. Regardless of the website specifics, you now can add images and video previews, change the content length and the size of a thumbnail image. Despite Google ensures the updates won’t affect website positions in Continue reading >

  • business model canvas
    How To Use Osterwalder’s Business Model Canvas In eCommerce
    November 6, 2019

    Inspired by the stories of eCommerce unicorn companies that have achieved incredible success, we do not pay attention to the general dynamics of the e-commerce market development. According to Practical E-commerce, 8 out of 10 online stores cease their activities. The main reason for this is the lack of strategy, vision or competence. So, for those who Continue reading >

  • How Gamification Can Help Improve eCommerce Marketing Performance
    October 28, 2019

    Gamification marketing is penetrating eCommerce as one of the hottest trends that promises business owners to increase customer engagement and drive sales. Gamification elements are widely implemented in some eCommerce websites or app features, as well as in email marketing and SMM techniques. But before we cut to the chance and explore the potential of Continue reading >

  • Native Advertising: Formats, Benefits, Cases in Point
    October 24, 2019

    Native advertising is an ad message integrated into content that is useful and relevant to a user. Native ads should also be adapted to the patterns and requirements of a platform where it is published. Natural or native advertising becomes increasingly more popular under the ‘banner blindness’, audience-centric revolution and growing disaffection by the abundance Continue reading >

  • visual merchandising
    How to Arrange Products to Boost Sales: 10 eCommerce Merchandising Tactics
    October 21, 2019

    Ecommerce merchandising is the ultimate task each business owner has to consider to drive more sales. Visual merchandising works well not just for brick-and-mortar stores but has demonstrated its effectiveness for online businesses as well.   An efficient eCommerce merchandising strategy can increase the average order value, take customer experience to the next level, and boost Continue reading >

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