• Friday Catch-Up: Social Media Marketing How-Tos
    February 16, 2017

    In this catch-up, we gathered the basics of social media marketing. Our team selected the commonly used terms and concepts in a short glossary, composed a step-by-step SMM strategy development plan, and picked the most important success metrics. The last part of this post is devoted to actionable tips on how to get the best Continue reading >

  • Friday Catch-Up: Valentine’s Day Marketing Suggestions
    February 10, 2017

    Love is in the air. People are celebrating Valentine’s Day with their beloved ones while the economies love this holiday because of money we spend on our valentines. For example, the National Retail Federation projects that the Americans will spend more than $18 billion on planned gift purchases this year. Valentine’s Day is another way Continue reading >

  • Monday Catch-Up: Digital Marketing Conferences to Attend in 2017
    February 6, 2017

    Staying in trend and following all the industry updates is only possible if you attend the major events and conferences. Our team have always enjoyed learning new methods and sharing their experiences on our blog and social media. To make sure you are always up to date we have selected the top 10 conferences and Continue reading >

  • Friday Catch-Up: Explore Your Site and Make It Advertising-Friendly
    February 3, 2017

    We selected 5 tools to help business owners and their teams get initial data about their sites’ performance and receive recommendations on how to improve the situation. Take away some of the guess work and ensure that everything works as it should. Remember that your site is something that your clients and potentials see. Since Continue reading >

  • E-Commerce Analysis: Why and How to Measure Micro-Conversions
    January 26, 2017

    We collect tons of data. Many silos are full of it – CRM, Google Analytics profiles, Facebook, Doubleclick & AdWords reports, YouTube channel data, email marketing system statistics, and many others. They can overwhelm any marketing team and puzzle people with a simple question: “That’s sweet, but what should I do next?” We’d like to Continue reading >

  • Not to Miss Opportunities for Advertisers on Facebook: Trends for 2017
    January 24, 2017

    The 2016 year brought online businesses and marketers plenty of information to think over. Now, it is time to revise the trends we predicted for 2016 and come up with the new predictions. In 2016, we noticed the growth in the number of advertisers and they had to spend more to make their ads work. Continue reading >

  • Stages of Technical Analysis of Your Site
    January 20, 2017

    This Friday, we want to remind you about the importance of technical audit of your website before you start your another search engine optimization (SEO) campaign. As follows from the points below, you may get terrible results because you have unsolved technical issues. So, learn the vital basics and run all the necessary checks first Continue reading >

  • Friday Catch-Up: Pieces of Actionable Advice for Creating Content
    January 13, 2017

    In January, marketers, content strategists, and bloggers finalize their content plans for the upcoming year. In this catch-up, we decided to give you helpful suggestions for professionals who work with texts, infographics, and video. What Content Strategies to Try A content strategy includes planning, development, and management of content in written and digital media. Think Continue reading >

  • Friday Catch-Up: How to Keep Your Financial New Year’s Resolutions
    January 6, 2017

    Many New Year’s resolutions are somehow related to financial goals. You may want to get a high-paid job, spend more on your summer vacation, or qualify for a quarterly bonus. However, to stick to such kind of resolutions is a tough call. The study shows that one in four resolution makers fails after the first Continue reading >

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