How to quadruple website traffic in the real estate niche in 8 months | Case Study

Marketing in the real estate niche has certain peculiarities. In this article, we share the case of Kampas, a Lithuanian online business and explain how SEO assets can help to increase visibility in the search results and quadruple the organic traffic! Check the whole story of cooperation on our website. Client Kampas.lt is a real Continue reading >

The future is here: a detailed overview of Google Analytics 4

The year 2020, among other things, has brought to the world the long-awaited Google Analytics 4, which is now officially released and available worldwide. What are the key changes and how Google Analytics 4 differs from Universal Analytics? Who will benefit from the transition to the new data model and how to get started with Continue reading >

How to enter a new market using PPC advertising | Case Study

How to enter a new market? This is the question lots of retailers who successfully promoted their products within certain regions frequently ask. Marketers tend to believe that display advertising is the easiest way to market a product when entering a new market. In this article, we share the case of an international player and Continue reading >

How to find expired domains: best places to buy expired domains with traffic

Imagine a perfect SEO world with traffic coming non-stop to a newly created eCommerce website or a related blog, with the backlinks placed right where you need them, relevant keywords carefully selected for your business and even with its name and the domain name known among the target audience. Making this real is possible with Continue reading >

How to promote new categories of a brand & increase traffic with SEO | Case Study

Becoming top-of-mind in a certain niche or industry often makes a brand feel like a hostage of their own name. This means when the brand decides to change or expand the range of products they offer online, customers will need time to start associating the brand with the new product categories. Here SEO comes handy. Continue reading >

Outreach as a service: strategy and the benefits for eCommerce

Ahrefs reports 43.7% of the most top-ranking pages have some reciprocal links. The figures speak for the trust Google sees in the backlinks and the use of outreach marketing as a service. In this article we explain what is outreach marketing, figure out what are the benefits of outreach as a service and give the Continue reading >

How to Prepare for Black Friday in 2020: a Checklist from Promodo

Online shopping in the UK has experienced a 74% growth since COVID-19 become a global concern in 2020. In the USA 61% of businesses are expecting higher demand for their products or services during the holiday season due to the virus spreadover. Not only the stats but common sense indicates that this year’s Black Friday Continue reading >

PPC Case Study: How to increase brand awareness with digital promotion & TV ads

TV advertising is still the most effective channel for developing a brand in both the short and long term. Despite this, launching TV flights* is up to 60%  more profitable in combination with an online promotion. *In marketing, flighting is a process where advertisers schedule messages to run during optimal periods of time, followed by Continue reading >

6 Metrics for Ecommerce Websites You Didn’t Know About

Keeping track of the number of visitors, orders, and the bounce rate has long been insufficient to effectively develop an online store. Pavel Kapelyushny, Deputy Head of Customer Development at Promodo shares six important metrics that eCommerce marketers and business owners should regularly monitor. Percentage of missed impressions in the search Let’s say people place Continue reading >