5 Tips On How To Optimise Your Google Shopping Campaign

This year, marketers of large-scale ecommerce businesses have extensively adapted their digital promotion strategies, investing much more of their budget within Product Listing Ads (PLAs). In particular, this practice has become common for Fashion & Apparel, Consumer Electronics and Home & Garden retail categories in the US and the UK. Not to make unsubstantiated statements, Continue reading >

Zappos principles: How To Make Customers And Employees Happy

Online shoes and clothing store Zappos, has grown from a company with an office in a garage into a multibillion-dollar corporation under the direction of Tony Hsieh after he became a CEO. Today, this ecommerce store is among the TOP 20 worldwide most visited websites in the shopping category according to data from SimilarWeb 2018. Continue reading >

The Art of Competitor Analysis in Email Marketing

‘The Art of War’, an ancient Chinese military treatise written 2,500 years ago, remains relevant even today. The ideas from the book can be applied not just to military strategy, but in large-scale business as well. The author, Sun Tzu, was a renowned military general and strategist. In his book, he put great emphasis on Continue reading >

10 examples of selling headlines

One of the best free ways to increase ecommerce conversion rate at no cost to you is to create a good headline which will attract users’ attention. We’ve explored several successful worldwide ecommerce websites within different niches to find out what headlines they usually use to increase conversation rates. Sell The Solution Every user surfing Continue reading >

5 Trendy Ways To Improve Your Marketing Strategy To Gain Bookings

The global trend to travel keeps gaining momentum. When choosing a new location to visit, people are seeking for the best apartments or accommodation available, and most of them do this online. In the US, for instance, the number seeking online users exceeded 88%. Moreover, 79% of worldwide travellers book hotels via smartphones, according to Continue reading >

What is destination marketing?

Destination marketing is a type of marketing that promotes a destination (town, city, region, country) with a purpose to increase the number of visitors. In other words, destination marketing is tourism advertising for a specific location. Unlike product marketing, where the products are delivered to customers through distribution channels, in destination marketing consumers travel to Continue reading >

Promodo Partners 2018: Nothing But Business

The eighth Promodo Partners conference was held on May 17th in Kyiv, Ukraine. Just over 500 ecommerce owners, marketers, and managers gathered to discuss current business challenges, share their experiences and listen to useful keynotes from our speakers and in-house specialists. In this post, we will brief the main principles contributed to the success of Continue reading >

5 Ways to Automate PPC Ads

PPC advertising is no longer an addition to other online marketing channels. Nowadays, it has become quite an independent tool. It’s not that long ago that ecommerce projects mostly relied on search Engine optimisation (SEO) in their efforts to increase traffic. However, frequent updates to the Google algorithms have made it more challenging for businesses Continue reading >

Risk management in business relationships: four basic tips to agencies and businesses

Any large business takes years to build. No flip-flops or renegades are tolerated here. Quality partners are chosen for an extended period alliances are built strategically. Customers have always relied on professionals who know their trade, who are apt to study the business, who are reliable in financial matters, and happy to grow together. However, Continue reading >