10 ways to make your Twitter account more popular

What is important to know to grow and cement your presence on Twitter? Avoiding common mistakes and using right Twitter marketing strategies. Drawing audience attention to you in social networks, like Twitter, is a key to success.

Usually people make decision about whether to follow a person/brand or not in a matter of seconds, so you have quite short time to grab user’s attention. In this post you will find 10 things which will give insight on what mistakes people usually make on Twitter and what to do to engage the audience, make your Twitter blog more popular, and promote on Twitter your persona or brand.

Profile without an image

You have Twitter account but don’t have a profile photo? It scares users the most of all. They will not follow you if they can’t see who you are. Here are a few tips:

  • Don’t upload celebrities photos
  • Add your real photo instead
  • Don’t upload the GIF image, because some platforms don’t display it correctly

If you a regular user, and don’t have as ambitious plans as Lady Gaga has, it is better to upload profile photo. Lady Gaga used egg picture on her account, and it didn’t influence her popularity, but then she is mama-monster!

Referring to yourself as an expert

Social media world is dynamic and changes every day, so you always has a chance to learn something news. Sometimes people don’t like when you describe yourself as an expert. Keep in mind that:

  • Tell about yourself in a way that make people interested
  • If you are working at marketing company, tell how you helped your clients to achieve better business results and don’t boast to much about your knowledge

Following everyone

This will not give you results. The principle “If he follows me, I will follow him too” frequently just don’t work. To increase followers on Twitter and to interest people in reading your blog, you should firstly make sure that your content has value for the readers and relevant to their needs.

Being too formal

If you wrote your bio in very formal manner, from a third person, on top of that, it may create an impression that your biography has been written by someone else. Twitter is a social and personal platform. So make your bio:

  • Simple and concise
  • Use cheerful and easy tone
  • Avoid pathos

Unnatural followers vs following rate

You have 5-6 followers, but follow over 1000 people. This makes your account suspicious and looks spammy in users’ eyes. At the beginning try to earn a decent number of readers, only them follow others yourself. This way you will make your page more trustworthy, and people will start reading you.

Too many tweets

If you post 3 times per day from the very moment when Twitter was launched, the number of your messages is about to reach 8000 rate. If you have even more tweets than this number, it is possible that people will think twice before following you. To stay on the safe side, try not to overpass this limit.

Constantly diminishing yourself

Twitter users always see when you show a fake modesty and don’t like it. So try to avoid such comments about yourself if you don’t want to be disliked.

No personal tweets

Do you happen to use auto-tweet? If the users realize that your tweets are generated automatically, they will stop reading you. Tie the target audience to your account with real tweets. Post something useful and valuable, not just preplanned empty auto-tweets.

Page for sales

In case you are sales manager or marketing manager, include this fact in your bio. However, don’t turn your page into online store, you risk to lose your readers.

Asking to click the link in personal message

We strongly don’t recommend to follow such practice when after the follower subscribes her receives a promotional message from you. It is a big turn-off.

So are popular on Twitter? If yes, then you do everything right. If not, follow the advice we gave and study what mistakes you may be making. Using Twitter  for marketing is a good thing, but, probably, you social account is too selling, and don’t give enough value for the users.

Good luck with you business!

via

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Brand Positioning. How to Choose a Positioning Strategy for Your Brand

January 24, 2020

The worst-selling products are products that are marketed to everyone and appeal to no one. In order to earn its place in the market and create a clear brand image in consumers’ minds, you need to create a strong brand positioning. This way, you’ll be sending your customers a clear message about who you are, Continue reading >

How Digital Content Marketing Can Increase Your Brand Awareness

January 15, 2020

Once upon a time, in a town far far away, a certain eCommerce company’s marketing expert presented a brand awareness strategy to the board of directors. She talked about TV advertising and digital marketing, provided an assessment of engagement and even calculated the number of people who would learn about the brand after the campaign. Continue reading >

What is target audience in digital

December 27, 2019

“You’d better know your target audience!” – marketers tell us often and persistently. And there’s a reason for it. A poorly elaborated target audience may lead to an advertising campaign failure. Let’s figure out why it’s crucial to know your target audience, how to define it and how to use your findings to improve your Continue reading >

Black Friday 2019 Report: Which Digital Marketing Channels Converted Best (+Infographic)

December 13, 2019

How has the demand changed in 2019? Why do you need to focus on brand queries? How to reach top search results on Black Friday? Our Promodo team has researched how the Ukrainian eCommerce market prepared for Black Friday and what digital marketing channels did online retailers use for the ad campaigns in 2019. We Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please

10 ways to make your Twitter account more popular

0
start now

Start now