What is important to know to grow and cement your presence on Twitter? Avoiding common mistakes and using right Twitter marketing strategies. Drawing audience attention to you in social networks, like Twitter, is a key to success.
Usually people make decision about whether to follow a person/brand or not in a matter of seconds, so you have quite short time to grab user’s attention. In this post you will find 10 things which will give insight on what mistakes people usually make on Twitter and what to do to engage the audience, make your Twitter blog more popular, and promote on Twitter your persona or brand.
Profile without an image
You have Twitter account but don’t have a profile photo? It scares users the most of all. They will not follow you if they can’t see who you are. Here are a few tips:
- Don’t upload celebrities photos
- Add your real photo instead
- Don’t upload the GIF image, because some platforms don’t display it correctly
If you a regular user, and don’t have as ambitious plans as Lady Gaga has, it is better to upload profile photo. Lady Gaga used egg picture on her account, and it didn’t influence her popularity, but then she is mama-monster!
Referring to yourself as an expert
Social media world is dynamic and changes every day, so you always has a chance to learn something news. Sometimes people don’t like when you describe yourself as an expert. Keep in mind that:
- Tell about yourself in a way that make people interested
- If you are working at marketing company, tell how you helped your clients to achieve better business results and don’t boast to much about your knowledge
Following everyone
This will not give you results. The principle “If he follows me, I will follow him too” frequently just don’t work. To increase followers on Twitter and to interest people in reading your blog, you should firstly make sure that your content has value for the readers and relevant to their needs.
Being too formal
If you wrote your bio in very formal manner, from a third person, on top of that, it may create an impression that your biography has been written by someone else. Twitter is a social and personal platform. So make your bio:
- Simple and concise
- Use cheerful and easy tone
- Avoid pathos
Unnatural followers vs following rate
You have 5-6 followers, but follow over 1000 people. This makes your account suspicious and looks spammy in users’ eyes. At the beginning try to earn a decent number of readers, only them follow others yourself. This way you will make your page more trustworthy, and people will start reading you.
Too many tweets
If you post 3 times per day from the very moment when Twitter was launched, the number of your messages is about to reach 8000 rate. If you have even more tweets than this number, it is possible that people will think twice before following you. To stay on the safe side, try not to overpass this limit.
Constantly diminishing yourself
Twitter users always see when you show a fake modesty and don’t like it. So try to avoid such comments about yourself if you don’t want to be disliked.
No personal tweets
Do you happen to use auto-tweet? If the users realize that your tweets are generated automatically, they will stop reading you. Tie the target audience to your account with real tweets. Post something useful and valuable, not just preplanned empty auto-tweets.
Page for sales
In case you are sales manager or marketing manager, include this fact in your bio. However, don’t turn your page into online store, you risk to lose your readers.
Asking to click the link in personal message
We strongly don’t recommend to follow such practice when after the follower subscribes her receives a promotional message from you. It is a big turn-off.
So are popular on Twitter? If yes, then you do everything right. If not, follow the advice we gave and study what mistakes you may be making. Using Twitter for marketing is a good thing, but, probably, you social account is too selling, and don’t give enough value for the users.
Good luck with you business!
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