Users of social networking platforms spend a great amount of time on their chosen app every day as stat data reports. For users of Snapchat, they get to spend to about half an hour on it each day. Of all the people active on the app, over 60% contribute new content. What this means for you would be that marketing will not be a one-way way street.
At first, you may be doubtful about using Snapchat for marketing. But the numbers and statistics won’t lie to you. As it turns out, Snapchat is a highly engaging medium when it comes to marketers and connecting with their audience. If you’re still a bit pessimistic about Snapchat, in this article, let’s look at the ways in which you can take advantage of it for our marketing strategies.
Proceed Using the Top-Down Method
At one point or another, numbers have to pop up when it comes to applying the strategies of marketing. To get a good number of traffic to your site, you also have to up the frequency of your content posting. To get really good engagement with your audience on the social media platforms, you have to send out the best updates and posts possible.
Growing your Snapchat account quickly requires you to build relationships with the influencers. Imagine if an influencer has over 5 million of followers and he or she gets to send updates about your brand, with just an organic reach of 1%, you will already get 50,000 impressions. That’s already awe-inspiring!
Snapchat has no shortage when it comes to celebrities sharing their stories. When you share your content, these people can be a good source of real engagement about your brand. And what it takes to launch you off to thousands of followers in Snapchat? One viral moment.
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When you get to partner with influencers, that can boost your growth rate. However, it is also resource-intensive. What this means is that you will need to plan some budget to hire these celebrities.
Remember these two points when it comes to choosing your influencers:
• Don’t rely solely on the number of followers. As the name suggests, they have to be influential. They should have a regular engagement with their followers.
• Look for other influencers in other social media platforms such as Twitter, YouTube, Instagram and so on. The chances are that these influencers manage cross-channel marketing campaigns for the brands.
Produce Exclusive Content
The nature of contents on Snapchat is that they are short-lived. This is why users like this platform – there is always something new. If you want to take advantage of this, one thing you can do is to give exclusive entry to your brand. Some of the ways to motivate the Snapchat users is to give out discounts, sales, giveaways, and teasers.
Another thing you can do is by inviting clients from other social media sites and share exclusive Snapchat series using your QR Code. You can make shopping a more fun activity for your customers. This can be a way to certainly boost your sales. But remember, though, it shouldn’t all be about business. You should be sincere and personal to your audience, and it shouldn’t look like you just want to rip them off.
Engage Your Audience
There is a feature in Snapchat called Stories. Users can create narratives using a compilation of snaps. For you, use videos and photos with the great features for drawing, emojis, and text add-in to create a fun and captivating story. This is a way to get through with how brief the lifetime of videos and images is. You can get great interest and genuine engagements with your fun posts.
To make your content available to everyone, go to Settings, to “Who Can…” and then “View My Story” and then change the setting to “Everyone” so that you will raise interest on your company, product, and/or personality.
Be Fun and Authentic
Don’t make your posts look like they’re ads. Users wouldn’t like that. Remember that your contents have to be engaging and relatable. Make it fun for your potential customers. Remember to use the emoji and other features to make your content enjoyable. You can actually get geographic filters and lenses for your brand. Interactive ads are also available through sponsored lenses.
Takeaway
Snapchat is a great platform for any type of business that wants to create relationships with their clientele through interesting and authentic content. What we have discussed in this article are just four ways to use Snapchat to your advantage when it comes to your marketing strategy. You can discover more the more time you spend experimenting with Snapchat and its features.
You don’t have to do this strategy on your own. If you have the resources, you can tap onto ad agencies to help you. One Google search – and you’ll find one near you. There’s one in every city for sure. There are advertising agencies in Lincoln, London, Manchester, Belfast, New York, and anywhere you may think of. Have fun. Be real. Be authentic. Your audience will love that.
P.S. At the end of September, Snap, Inc. introduced Snapchat Spectacles designed only for capturing video and meant for casual use. Don’t miss the new opportunities!
About the Authors
Nicolas Finet
Web Entrepreneur, Co-Founder @Sortlist
Nicolas is a Belgian business engineer turned web entrepreneur. As a technically-minded marketer, he is thrilled about developing his digital marketing skills and achieving his objective of disrupting the whole marcom industry. Beyond traveling, tech and geeky stuff he is interested in social media, search engine marketing, content marketing, online advertising, website optimization, lead generation & marketing analytics.
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