Category: Conversion Rate Optimization

Are Your Product and Home Pages Conversion Focused

The conversion-focused product page and home page may sound a bit mercantile, especially for those beginners who are aiming to build an emotional connection with customers. It’s just the way it is in the eCommerce business. All “roads” on a good website should lead to a purchase. Moreover, they should be well-navigated and enjoyable for Continue reading >

How to analyse the shopping behaviour on your website: 5 easy steps

Sometimes, ecommerce business owners give shopping behaviour analysis a miss, examining only separate indicators such as conversion rate or bounce rate. However, being aware of how your customers transfer between each stage of your purchase funnel may help you provide prudent solutions, improve user experience, and increase website performance at no additional cost. We should Continue reading >

How To Personalise an Ecommerce Site For Visitors At No Additional Cost

You will never understand if you like Japanese cuisine unless you taste it. Similar can be said in ecommerce – you will never understand what changes will return better results unless you test them. Thanks to Google, this function is available via Website Optimize. And today, we would like to share some of the insights Continue reading >