Category: Conversion Rate Optimization

  • Abandoned Cart: How To Return Customers To Your Website
    December 6, 2019

    More than 80% of customers leave their online shopping carts abandoned, and 87% of them are ready to finish their order later. Of course, “later” sounds good, but this doesn’t mean that they will return and finish their shopping. What is an abandoned shopping cart “Abandoned” or forgotten is considered a shopping cart in which Continue reading >

  • branded traffic
    Branded Traffic: Why It’s Crucial For eCommerce and How To Increase It
    December 2, 2019

    Branded traffic can bring twice as many conversions as regular traffic. However, not every online store is running ad campaigns on branded queries or even try to enhance brand awareness at all. Ilona Bagdasarova, a PPC specialist at Promodo, explains what brand traffic is, whether an eCommerce business needs it and how to increase its Continue reading >

  • Are Your Product and Home Pages Conversion Focused
    October 11, 2019

    The conversion-focused product page and home page may sound a bit mercantile, especially for those beginners who are aiming to build an emotional connection with customers. It’s just the way it is in the eCommerce business. All “roads” on a good website should lead to a purchase. Moreover, they should be well-navigated and enjoyable for Continue reading >

  • shopping behavior
    How to analyse the shopping behaviour on your website: 5 easy steps
    June 21, 2019

    Sometimes, ecommerce business owners give shopping behaviour analysis a miss, examining only separate indicators such as conversion rate or bounce rate. However, being aware of how your customers transfer between each stage of your purchase funnel may help you provide prudent solutions, improve user experience, and increase website performance at no additional cost. We should Continue reading >

  • How To Personalise an Ecommerce Site For Visitors At No Additional Cost
    October 16, 2018

    You will never understand if you like Japanese cuisine unless you taste it. Similar can be said in ecommerce – you will never understand what changes will return better results unless you test them. Thanks to Google, this function is available via Website Optimize. And today, we would like to share some of the insights Continue reading >