Category: PPC

  • 6 Difficulties A Marketing Team Can Face While Promoting An Ecommerce App
    November 27, 2018

    Against the backdrop of the growing popularity of mobile apps, most ecommerce owners aim to develop their application and promote this to their customers. In this article, we will share the experience of our Promodo team to highlight common issues they faced when marketing mobile apps through paid channels. Moreover, these insights will be useful Continue reading >

  • Win the Black Friday Game for eCommerce: Target Ads Profitably
    November 22, 2018

    Black Friday has become a global game for both retail businesses and consumers with its goals, scenario, strict rules and risks. Although the process is the most exciting part of it, everyone aims to emerge the winner. Thus today, we would like to share with you some solutions which can help you make sales through Continue reading >

  • DoubleClick vs Google Ads: Which To Choose for the Promotion of Ecommerce?
    September 21, 2018

    Remarketing: What It Is and How It Works Remarketing is one of the most efficient forms of display advertising. It enables you to target personalized ads to users who have already browsed through certain products on your website. Google groups such users into remarketing audiences in order to serve relevant ads to those who visit Continue reading >

  • 5 Tips On How To Optimise Your Google Shopping Campaign
    September 13, 2018

    This year, marketers of large-scale ecommerce businesses have extensively adapted their digital promotion strategies, investing much more of their budget within Product Listing Ads (PLAs). In particular, this practice has become common for Fashion & Apparel, Consumer Electronics and Home & Garden retail categories in the US and the UK. Not to make unsubstantiated statements, Continue reading >

  • 5 Ways to Automate PPC Ads
    June 19, 2018

    PPC advertising is no longer an addition to other online marketing channels. Nowadays, it has become quite an independent tool. It’s not that long ago that ecommerce projects mostly relied on search Engine optimisation (SEO) in their efforts to increase traffic. However, frequent updates to the Google algorithms have made it more challenging for businesses Continue reading >

  • Facebook Canvas: The What, Why, and Who Cares?
    October 4, 2017

    Are you that person who spends over 4 hours a day on your mobile phone? Some studies show that the U.S. users are spending up to 5 hours every day on their mobile devices. Considering the aforementioned, it is obvious that advertisers are interested in reaching mobile users. Facebook created an interactive post format called Continue reading >

  • Friday Catch-Up: Banner vs Text Ads
    September 29, 2017

    Do you know the difference between banner and text ads? It appears that in the world of online advertising this is not so obvious. The choice is getting harder when you want to launch a new PPC campaign. The following explanation is designed to highlight the advantages and disadvantages of banner and text ads to make Continue reading >

  • YouTube Advertising: How to Set Up a Google AdWords Campaign (Part 2)
    September 15, 2017

    This is the second post in this series. Here, I will focus on how you can reach your target audience. Google Adwords allows you to reach specific demographics, select appropriate keywords, add placements, and use scripts while setting up your video campaign. The latter helps you save time and optimize your PPC video campaigns. Targeting Continue reading >

  • YouTube Advertising: How to Set Up a Google AdWords Campaign (Part 1)
    September 13, 2017

    YouTube has 1.5 billion of visitors monthly who spend a billion hours daily watching videos. This is a huge audience of engaged individuals, so it is not surprising that advertisers pay close attention to the platform. Since there are many details to be aware of, let’s discuss the basics of a typical PPC campaign. YouTube Continue reading >

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