Category: PPC

  • Facebook Canvas: The What, Why, and Who Cares?
    October 4, 2017

    Are you that person who spends over 4 hours a day on your mobile phone? Some studies show that the U.S. users are spending up to 5 hours every day on their mobile devices. Considering the aforementioned, it is obvious that advertisers are interested in reaching mobile users. Facebook created an interactive post format called Continue reading >

  • Friday Catch-Up: Banner vs Text Ads
    September 29, 2017

    Do you know the difference between banner and text ads? It appears that in the world of online advertising this is not so obvious. The choice is getting harder when you want to launch a new PPC campaign. The following explanation is designed to highlight the advantages and disadvantages of banner and text ads to make Continue reading >

  • YouTube Advertising: How to Set Up a Google AdWords Campaign (Part 2)
    September 15, 2017

    This is the second post in this series. Here, I will focus on how you can reach your target audience. Google Adwords allows you to reach specific demographics, select appropriate keywords, add placements, and use scripts while setting up your video campaign. The latter helps you save time and optimize your PPC video campaigns. Targeting Continue reading >

  • YouTube Advertising: How to Set Up a Google AdWords Campaign (Part 1)
    September 13, 2017

    YouTube has 1.5 billion of visitors monthly who spend a billion hours daily watching videos. This is a huge audience of engaged individuals, so it is not surprising that advertisers pay close attention to the platform. Since there are many details to be aware of, let’s discuss the basics of a typical PPC campaign. YouTube Continue reading >

  • Why and How to Start a Google AdWords Advertising Campaign
    September 6, 2017

    With 95% of Americans and 55% of Europeans purchase online yearly, almost every company have to advertise on the Internet. This is where the question how to promote your products online arises. The choice of marketing instruments and methods is vast: search engine optimization (SEO), contextual advertising (PPC), social media, email marketing, and some more. Continue reading >

  • Contextual Advertising: How to Make It Effective
    August 18, 2017

    Let us share with you the insights that come through 10,000 hours of our practice. The Promodo specialists, who launched more than 300 advertising campaigns, explain how to make things work and what details to remember when launching a contextual advertising campaign. In this article, we reveal some important but unobvious things that you should Continue reading >

  • How You Can Control Your Account Balance in AdWords Using Script
    August 11, 2017

    Probably, you have heard that a PPC campaign can easily exceed your initial budget and stop unpredictably when you do not expect this to happen. Indeed, marketers along with PPC specialists should control advertising budgets and understand when their accounts require replenishment. The solution we offer involves using JavaScript. Just show it to your PPC Continue reading >

  • Advertising in Facebook Messenger as a New Sales Channel
    July 28, 2017

    Every company wants to develop and improve customer service to communicate with their clients and potentials effectively. Messengers seem to become a prospective sales channel, so let’s find out more about Facebook Messenger, the types of ads available, and how they work in this expert article. Starting Point In 2017, messengers were one of the Continue reading >

  • Contextual Advertising in Different Niches: Expert Advice from Promodo
    June 27, 2017

    Contextual advertising provides many tools and tactics that work with a different level of efficiency in different niches. For example, promotion of home appliances works well in search results. Sale of apartments can be boosted with the help of banner advertising in popular media. Innovative heating systems are often promoted using banners on thematic sites. Poorly Continue reading >

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