PPC

PPC vs. SEO: Which IS Better For Startups?
February 3, 2023

As you strategically aim to achieve the highest ROI, the digital promotion of a startup is no different from any other type of digital marketing.
PPC for Beginners: A Guide How to Start Pay-Per-Click Advertising
January 31, 2023

Pay-per-click advertising (PPC) is on the list of the most effective and widely-used digital marketing tools. 79% of marketers state that PPC is highly beneficial for their business.
Main Mistakes in PPC
January 30, 2023

The time has come to pay for the clicks! Pay Per Click (PPC) is a reliable digital marketing channel to help you advertise on search results pages.
Digital Marketing: Recommendations in 2023
January 9, 2023

Digital marketing is on the list of the key success factors for businesses in 2023, no matter whether they are eCommerce, brick-and-mortar stores, or SaaS startups.
Why is Branded Traffic Really Important?
December 1, 2022

One of the frequently asked questions from clients is: “Why do you need contextual advertising for branded queries today if there is organic traffic?”.
Updates from Google: Similar Audiences Won’t Be Generated in 2023
November 24, 2022

Google is the most widely used platform for digital advertising, which possesses 28.6% of the revenue structure.
What to Expect from Black Friday 2022: Trends and Forecasts
November 2, 2022

It’s hard to overestimate the importance of Black Friday for retailers. For instance, the online spending of US customers reached $10.4 billion in 2021.
Digital Marketing for SaaS: Step-by-Step Guide
October 11, 2022

Starting a new business entity is a complicated and challenging process. Though an impressive 6.5 million businesses launch every year, 90% of them fail.
UK Tourism Market Research: Major Trends 2023
October 6, 2022

In 2022, the global tourism industry demonstrates an impressive growth boost, due to the industry recovery after the Coronavirus pandemic. The hotel and resort industry is estimated to jump from $0.72 trillion in 2021 to $1.06 trillion in 2022.