PPC

PPC Case Study: How to Increase Sales in the Online Store During the Lockdown
September 22, 2020

Many online marketers habitually classify PPC ads as a tool for boosting direct sales. However, this type of advertising can be an effective means to increase brand awareness. In this article, we share the case of a premium audio equipment retailer from the UK. Client Premium Sound is a Hi-Fi & home cinema equipment retailer Continue reading >
The Ultimate Guide on Google Shopping Campaigns
September 11, 2020

In 2019 Adwords shopping campaigns generated 29% more revenue year-over-year. Whereas paid search revenue increased by only 13% over that period. Is it possible to increase conversions from Shopping ads in 2020? – Yes! Learn the best practices from real cases explained by our PPC Specialist Vladislav Platonov. What is Google Shopping? Google Shopping is Continue reading >
How to Increase the Online Presence of a Well-known Offline Brand | PPC Case Study
August 6, 2020

Search Engine Land figured out that three-fourths of people (75%) say paid search ads make it easier to find the information they are searching for on a website or search engine. One-third of people (33%) click on a paid search ad because it directly answers their search query. Apart from that, there is another undeniable Continue reading >
How to Balance Your Budget with SEO and PPC
July 24, 2020

Paid, organic and targeted ads are used to drive a website’s traffic and increase sales. These marketing channels are also known as PPC and SEO. Both being parts of Search Engine Marketing (SEM) and are equally as important for your marketing strategy. In this article, we would like to address the budget question, so that Continue reading >
How to automate PPC advertising in 2020
February 25, 2020

Automation of routine processes allows you to scale your business without compromising the quality of your product. This is also true for PPC advertising. Vladislav Platonov from Promodo explains how both a specialist and business can benefit from the automation of PPC ads. In 2020, the implementation of modern digital technologies became a necessity for Continue reading >
How To Assess Paid Advertising Performance
August 23, 2019

Paid advertising is one of the best channels for attracting a relevant audience to your website. However, almost to every second marketing specialists, it’s merely a waste of money. This may look like users click on your ads and navigate to your website without you spending lots of money. The opposite is also true: you Continue reading >
Six Answers to Common Questions About Paid Advertising
July 22, 2019

Some advertising-related questions might seem obvious to marketing experts, but not to business owners trying to figure out how digital advertising works. In this post, Daria Gorbenko, a PPC advertising expert at Promodo, breaks down typical questions clients often ask so that clients and their contractors can cooperate better. Questions are the best way to Continue reading >
6 Difficulties A Marketing Team Can Face While Promoting An Ecommerce App
November 27, 2018

Against the backdrop of the growing popularity of mobile apps, most ecommerce owners aim to develop their application and promote this to their customers. In this article, we will share the experience of our Promodo team to highlight common issues they faced when marketing mobile apps through paid channels. Moreover, these insights will be useful Continue reading >
Win the Black Friday Game for eCommerce: Target Ads Profitably
November 22, 2018

Black Friday has become a global game for both retail businesses and consumers with its goals, scenario, strict rules and risks. Although the process is the most exciting part of it, everyone aims to emerge the winner. Thus today, we would like to share with you some solutions which can help you make sales through Continue reading >