PPC

How To Assess Paid Advertising Performance
August 23, 2019

Paid advertising is one of the best channels for attracting a relevant audience to your website. However, almost to every second marketing specialists, it’s merely a waste of money. This may look like users click on your ads and navigate to your website without you spending lots of money. The opposite is also true: you Continue reading >
Six Answers to Common Questions About Paid Advertising
July 22, 2019

Some advertising-related questions might seem obvious to marketing experts, but not to business owners trying to figure out how digital advertising works. In this post, Daria Gorbenko, a PPC advertising expert at Promodo, breaks down typical questions clients often ask so that clients and their contractors can cooperate better. Questions are the best way to Continue reading >
6 Difficulties A Marketing Team Can Face While Promoting An Ecommerce App
November 27, 2018

Against the backdrop of the growing popularity of mobile apps, most ecommerce owners aim to develop their application and promote this to their customers. In this article, we will share the experience of our Promodo team to highlight common issues they faced when marketing mobile apps through paid channels. Moreover, these insights will be useful Continue reading >
Win the Black Friday Game for eCommerce: Target Ads Profitably
November 22, 2018

Black Friday has become a global game for both retail businesses and consumers with its goals, scenario, strict rules and risks. Although the process is the most exciting part of it, everyone aims to emerge the winner. Thus today, we would like to share with you some solutions which can help you make sales through Continue reading >
DoubleClick vs Google Ads: Which To Choose for the Promotion of Ecommerce?
September 21, 2018

Remarketing: What It Is and How It Works Remarketing is one of the most efficient forms of display advertising. It enables you to target personalized ads to users who have already browsed through certain products on your website. Google groups such users into remarketing audiences in order to serve relevant ads to those who visit Continue reading >
5 Tips On How To Optimise Your Google Shopping Campaign
September 13, 2018

This year, marketers of large-scale ecommerce businesses have extensively adapted their digital promotion strategies, investing much more of their budget within Product Listing Ads (PLAs). In particular, this practice has become common for Fashion & Apparel, Consumer Electronics and Home & Garden retail categories in the US and the UK. Not to make unsubstantiated statements, Continue reading >
5 Ways to Automate PPC Ads
June 19, 2018

PPC advertising is no longer an addition to other online marketing channels. Nowadays, it has become quite an independent tool. It’s not that long ago that ecommerce projects mostly relied on search Engine optimisation (SEO) in their efforts to increase traffic. However, frequent updates to the Google algorithms have made it more challenging for businesses Continue reading >
YouTube Advertising: How to Set Up a Google AdWords Campaign (Part 2)
September 15, 2017

This is the second post in this series. Here, I will focus on how you can reach your target audience. Google Adwords allows you to reach specific demographics, select appropriate keywords, add placements, and use scripts while setting up your video campaign. The latter helps you save time and optimize your PPC video campaigns. Targeting Continue reading >
YouTube Advertising: How to Set Up a Google AdWords Campaign (Part 1)
September 13, 2017

YouTube has 1.5 billion of visitors monthly who spend a billion hours daily watching videos. This is a huge audience of engaged individuals, so it is not surprising that advertisers pay close attention to the platform. Since there are many details to be aware of, let’s discuss the basics of a typical PPC campaign. YouTube Continue reading >