PPC

What is Floodlight Tag? A Step By Step Guide To The Media Campaign Analysis Tool
May 2, 2022

There are many analytics systems and auditors for media advertising: Gemius, Kochava, Kantar CMeter, Singular. This article will focus on Floodlight, the most popular tool for analyzing media campaigns.
Automated Facebook app advertising: how and why to run it
April 22, 2022

Launch — pause — restart. Adjusting costs and rates, eliminating ineffective placements, problems with scaling. Setting up an advertising Facebook campaign is a time-consuming and labor-intensive process.
How To Measure Media Campiagn Success
April 14, 2022

Every day, month, and year, there is more and more media advertising on the Internet. Contrary to modest forecasts, the market grew 19% even during the pandemic. And in 2021, brands intend to spend one-third of their marketing budgets on media buying. It’s time to talk about common mistakes when setting up campaigns and to Continue reading >
How to market furniture: email, content and remarketing as parts of IKEA marketing strategy
January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >
How to enter a new market using PPC advertising | Case Study
December 1, 2020

How to enter a new market? This is the question lots of retailers who successfully promoted their products within certain regions frequently ask. Marketers tend to believe that display advertising is the easiest way to market a product when entering a new market. In this article, we share the case of an international player and Continue reading >
How to Prepare for Black Friday in 2020: a Checklist from Promodo
October 30, 2020

Online shopping in the UK has experienced a 74% growth since COVID-19 become a global concern in 2020. In the USA 61% of businesses are expecting higher demand for their products or services during the holiday season due to the virus spreadover. Not only the stats but common sense indicates that this year’s Black Friday Continue reading >
PPC Case Study: How to increase brand awareness with digital promotion & TV ads
October 22, 2020

TV advertising is still the most effective channel for developing a brand in both the short and long term. Despite this, launching TV flights* is up to 60% more profitable in combination with an online promotion. *In marketing, flighting is a process where advertisers schedule messages to run during optimal periods of time, followed by Continue reading >
PPC Case Study: How to Increase Sales in the Online Store During the Lockdown
September 22, 2020

Many online marketers habitually classify PPC ads as a tool for boosting direct sales. However, this type of advertising can be an effective means to increase brand awareness. In this article, we share the case of a premium audio equipment retailer from the UK. Client Premium Sound is a Hi-Fi & home cinema equipment retailer Continue reading >
The Ultimate Guide on Google Shopping Campaigns
September 11, 2020

In 2019 Adwords shopping campaigns generated 29% more revenue year-over-year. Whereas paid search revenue increased by only 13% over that period. Is it possible to increase conversions from Shopping ads in 2020? – Yes! Learn the best practices from real cases explained by our PPC Specialist Vladislav Platonov. What is Google Shopping? Google Shopping is Continue reading >