Category: Web Analytics

9 Google Analytics Reports that Drive Ecommerce Marketing Decisions and Sales

You likely understand the importance of ecommerce analysis to businesses, through tracking sales, web visitor behaviour, and campaign results. In fact, Google Analytics (GA) is used by 59.48% of the top 10k websites and, overall, the number of websites using GA exceeds 14 million.  However, the amount of data on GA is overwhelming. The number Continue reading >

A Beginner’s Guide to Key Performance Indicators for Online Stores

Tracking and measuring online store key performance indicators is a critical component of any digital marketing campaign. High-quality web analytics helps to properly allocate your budget investments and stop investing in campaigns that don’t drive revenue. It enables you to measure whether the work you do delivers outcomes and if yes, then what the outcomes Continue reading >

Big Data And Its V’s: How To Analyse The Factors Affecting Sales Growth

As online businesses use multichannel marketing strategies, they have to invest individually in each channel. With that, marketers often struggle to identify the channels that drive the most revenue. One cannot merely limit the entire marketing system to a couple of channels with random marketing investments. Big Data helps solve this issue by providing a Continue reading >

How to Boost Conversions Using AMP

What is AMP? Nearly 60% of Google search traffic originates from mobile devices, and this number will only increase in 2019. According to the Promodo’s eCommerce Report 2017, more and more people are buying on mobile devices. Smartphone and tablet users spend about as much time online as desktop users. In such circumstances, the website Continue reading >