Web Analytics

Why Google Analytics 4 Is Better Than Universal Analytics
April 20, 2022

According to the developers’ statements, the new version of Google Analytics officially came out of beta in the fall of 2020 and is intended to optimize advertising investments in the long run.
Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls
March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >
The future is here: a detailed overview of Google Analytics 4
December 18, 2020

The year 2020, among other things, has brought to the world the long-awaited Google Analytics 4, which is now officially released and available worldwide. What are the key changes and how Google Analytics 4 differs from Universal Analytics? Who will benefit from the transition to the new data model and how to get started with Continue reading >
Black Friday 2019 Report: Which Digital Marketing Channels Converted Best (+Infographic)
December 13, 2019

How has the demand changed in 2019? Why do you need to focus on brand queries? How to reach top search results on Black Friday? Our Promodo team has researched how the Ukrainian eCommerce market prepared for Black Friday and what digital marketing channels did online retailers use for the ad campaigns in 2019. We Continue reading >
How to Integrate CRM Data with Google Analytics Correctly
September 17, 2019

CRM integration with Google Analytics is crucial to track the relevant picture of your eCommerce business performance. A company’s database in a CRM system contains information on customers, which may not be measured by Google Analytics, but which is essential for website promotion. If integrating CRM data to GA seems challenging to you, you can Continue reading >
The Three-level Analytics Approach For eCommerce: Descriptive, Predictive and Prescriptive
September 10, 2019

Descriptive, predictive and prescriptive analytics data are the three pillars of the stable eCommerce business development. You might not use these particular definitions, but you certainly already use at least two types of this data to improve your website efficiency. In a nutshell, descriptive analytics is designed to analyse historical data, predictive analytics — to Continue reading >
Top 6 eCommerce Analytics Tools For Online Stores In 2019
September 3, 2019

eCommerce analytics tools are continuously developing with the online market, which has tripled over the last three years, according to The Global Ecommerce Playbook. According to the statistics, only 20% of eCommerce owners actually know how to use their analytics data for increasing performance, and track these constantly. The majority of retailers don’t even check Continue reading >
How To Assess Paid Advertising Performance
August 23, 2019

Paid advertising is one of the best channels for attracting a relevant audience to your website. However, almost to every second marketing specialists, it’s merely a waste of money. This may look like users click on your ads and navigate to your website without you spending lots of money. The opposite is also true: you Continue reading >
9 Google Analytics Reports that Drive Ecommerce Marketing Decisions and Sales
August 21, 2019

You likely understand the importance of ecommerce analysis to businesses, through tracking sales, web visitor behaviour, and campaign results. In fact, Google Analytics (GA) is used by 59.48% of the top 10k websites and, overall, the number of websites using GA exceeds 14 million. However, the amount of data on GA is overwhelming. The number Continue reading >