Category: Web Analytics

Big Data And Its V’s: How To Analyse The Factors Affecting Sales Growth

As online businesses use multichannel marketing strategies, they have to invest individually in each channel. With that, marketers often struggle to identify the channels that drive the most revenue. One cannot merely limit the entire marketing system to a couple of channels with random marketing investments. Big Data helps solve this issue by providing a Continue reading >

How to Improve Conversions Using AMP

What is AMP? Nearly 60% of Google search traffic originates from mobile devices, and this number will only increase in 2019. According to the Promodo’s eCommerce Report 2017, more and more people are buying on mobile devices. Smartphone and tablet users spend about as much time online as desktop users. In such circumstances, the website Continue reading >