Category: Web Analytics

  • call tracking with dynamic number insertion
    Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls
    March 12, 2021

    When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

  • school rulers
    The future is here: a detailed overview of Google Analytics 4
    December 18, 2020

    The year 2020, among other things, has brought to the world the long-awaited Google Analytics 4, which is now officially released and available worldwide. What are the key changes and how Google Analytics 4 differs from Universal Analytics? Who will benefit from the transition to the new data model and how to get started with Continue reading >

  • Black Friday eCommerce Report 2018
    Black Friday 2019 Report: Which Digital Marketing Channels Converted Best (+Infographic)
    December 13, 2019

    How has the demand changed in 2019? Why do you need to focus on brand queries? How to reach top search results on Black Friday? Our Promodo team has researched how the Ukrainian eCommerce market prepared for Black Friday and what digital marketing channels did online retailers use for the ad campaigns in 2019. We Continue reading >

  • Rubik's Cube
    How to Integrate CRM Data with Google Analytics Correctly
    September 17, 2019

    CRM integration with Google Analytics is crucial to track the relevant picture of your eCommerce business performance. A company’s database in a CRM system contains information on customers, which may not be measured by Google Analytics, but which is essential for website promotion.  If integrating CRM data to GA seems challenging to you, you can Continue reading >

  • prescriptive analytics for ecommerce
    The Three-level Analytics Approach For eCommerce: Descriptive, Predictive and Prescriptive
    September 10, 2019

    Descriptive, predictive and prescriptive analytics data are the three pillars of the stable eCommerce business development. You might not use these particular definitions, but you certainly already use at least two types of this data to improve your website efficiency. In a nutshell, descriptive analytics is designed to analyse historical data, predictive analytics — to Continue reading >

  • diving
    Top 6 eCommerce Analytics Tools For Online Stores In 2019
    September 3, 2019

    eCommerce analytics tools are continuously developing with the online market, which has tripled over the last three years, according to The Global Ecommerce Playbook.  According to the statistics, only 20% of eCommerce owners actually know how to use their analytics data for increasing performance, and track these constantly. The majority of retailers don’t even check Continue reading >

  • How to Evaluate Paid Advertising Performance
    How To Assess Paid Advertising Performance
    August 23, 2019

    Paid advertising is one of the best channels for attracting a relevant audience to your website. However, almost to every second marketing specialists, it’s merely a waste of money.  This may look like users click on your ads and navigate to your website without you spending lots of money. The opposite is also true: you Continue reading >

  • Marketing decision
    9 Google Analytics Reports that Drive Ecommerce Marketing Decisions and Sales
    August 21, 2019

    You likely understand the importance of ecommerce analysis to businesses, through tracking sales, web visitor behaviour, and campaign results. In fact, Google Analytics (GA) is used by 59.48% of the top 10k websites and, overall, the number of websites using GA exceeds 14 million.  However, the amount of data on GA is overwhelming. The number Continue reading >

  • A Beginner’s Guide to Key Performance Indicators for Online Stores
    A Beginner’s Guide to Key Performance Indicators for Online Stores
    April 19, 2019

    Tracking and measuring online store key performance indicators is a critical component of any digital marketing campaign. High-quality web analytics helps to properly allocate your budget investments and stop investing in campaigns that don’t drive revenue. It enables you to measure whether the work you do delivers outcomes and if yes, then what the outcomes Continue reading >

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