Recently, the social network Facebook opened their user audience, which is nearly 1.5 billion people, for advertisers. It led to a complete redrawing of the advertising market, and today, even without having deep knowledge in marketing and advertising, giving a few hours of your time, you can set up advertising campaigns for different target audience segments, focus relevant messages and get the effect equal to that of any media planner sample 2009. E business strategies have changed as well. The new ecommerce strategy trend is called F-commerce or simply the use of Facebook for marketing strategies of e business.
Another ecommerce strategy trends are discussed in our materials:
In addition to the well-known opportunity of free promotion on Facebook (e.g. using images and video, communicating actively with your consumers, creating contests etc.), to build a successful business strategy you need to create your store on Facebook, using any of free Facebook ecommerce applications, and add a section with reviews of your online store and a virtual storefront.
The typical store page will include information on analytics, promotion and orders.
Below we will look in detail on three mechanisms to use to succeed in ecommerce strategy on Facebook (f-commerce strategy):
Facebook is a very personalized network. They collect a huge amount of data, shared by users, considering such information as gender, age, marriage status, educational background (school and university name), professional status, geo-location (including the information about all the travels) and other. All this data can be used to create a great personalized experience with your consumers, to make their f-commerce story unique. Among the e business strategy examples on how to use this mechanism successfully, we can name Etsy store. They have created a tool, allowed to scan the Facebook profiles of your friends to recommend you the best proper gift for a concrete person based on his/her interests. All you need to do to use this tool is to sign up to their website using your Facebook account. After being offered an option for a gift, you can choose yourself on either to continue your experience with Etsy or to choose another company to buy a gift. More likely, the consumer would like to save his/her time and would make a purchase on a recommended website (Etsy in this case). To set up such a tool for your store read more about Facebook Graph API.
As our world becomes more social dependent and we are trying to stay in touch with a great number of people sharing our life experiences in social networks there is more and more people who would like to share their shopping experience as well: to post pictures with recent purchases, to discuss their look in new clothes or to post the information about the desired gift or service to receive as a gift. Tracking this trend Facebook created a “Want” button. Now you can simply add this button to your website and make a shopping experience of your consumers more social. No need to go first to your Facebook page and to like and share the good or service for them to display in a News Feed. Just one simple click and your friend can be aware on what to gift you.
Integrate in your Facebook community. Create special products and offers for them exclusively. Good example is to give a discount to the most active user of a month, based on a number of “Likes”, ”Shares” and comments on your page. Another good example is to offer your consumers to create a special design for one of products, a notebook, for instance. Set up a voting platform (there are plenty of free tools to help you with that) and produce a limited number of notebooks, designed with the winner-cover, available for Facebook-users only. Entertained in such a way consumers will have a positive attitude towards your Brand and would like to continue their experience shopping with you.
Facebook has added some new features to their Pages mobile version. You can find new call-to-action buttons, new sections and improved page layout. Now it looks like you can start your business without having a website – Facebook covers all the basic needs for your small business online presence.
The discussed above mechanisms will require some time and efforts to set up and to get used to work with, but undoubtedly such solutions are great for both big and small companies working on their business strategy in general and e commerce business strategies in particular. Once you will start working with your social networks’ communities you will discover a great potential of this option for your business.
We are waiting to read your comments and success stories on using Facebook for your e commerce business strategy.