E-commerce Business Strategies: Facebook for Business Marketing

FacebookRecently, the social network Facebook opened their user audience, which is nearly 1.5 billion people, for advertisers. It led to a complete redrawing of the advertising market, and today, even without having deep knowledge in marketing and advertising, giving a few hours of your time, you can set up advertising campaigns for different target audience segments, focus relevant messages and get the effect equal to that of any media planner sample 2009. E business strategies have changed as well. The new ecommerce strategy trend is called F-commerce or simply the use of Facebook for marketing strategies of e business.

Another ecommerce strategy trends are discussed in our materials:

In addition to the well-known opportunity of free promotion on Facebook (e.g. using images and video, communicating actively with your consumers, creating contests etc.), to build a successful business strategy you need to create your store on Facebook, using any of free Facebook ecommerce applications, and add a section with reviews of your online store and a virtual storefront.

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

The typical store page will include information on analytics, promotion and orders.

F-commerce1

 

Below we will look in detail on three mechanisms to use to succeed in ecommerce strategy on Facebook (f-commerce strategy):

1. Personalization

Facebook is a very personalized network. They collect a huge amount of data, shared by users, considering such information as gender, age, marriage status, educational background (school and university name), professional status, geo-location (including the information about all the travels) and other. All this data can be used to create a great personalized experience with your consumers, to make their f-commerce story unique. Among the e business strategy examples on how to use this mechanism successfully, we can name Etsy store. They have created a tool, allowed to scan the Facebook profiles of your friends to recommend you the best proper gift for a concrete person based on his/her interests. All you need to do to use this tool is to sign up to their website using your Facebook account. After being offered an option for a gift, you can choose yourself on either to continue your experience with Etsy or to choose another company to buy a gift. More likely, the consumer would like to save his/her time and would make a purchase on a recommended website (Etsy in this case). To set up such a tool for your store read more about Facebook Graph API.

F-commerce2

2. Socialization

As our world becomes more social dependent and we are trying to stay in touch with a great number of people sharing our life experiences in social networks there is more and more people who would like to share their shopping experience as well: to post pictures with recent purchases, to discuss their look in new clothes or to post the information about the desired gift or service to receive as a gift. Tracking this trend Facebook created a “Want” button. Now you can simply add this button to your website and make a shopping experience of your consumers more social. No need to go first to your Facebook page and to like and share the good or service for them to display in a News Feed. Just one simple click and your friend can be aware on what to gift you.

F-commerce3

3. Integration

Integrate in your Facebook community. Create special products and offers for them exclusively. Good example is to give a discount to the most active user of a month, based on a number of “Likes”, ”Shares” and comments on your page. Another good example is to offer your consumers to create a special design for one of products, a notebook, for instance. Set up a voting platform (there are plenty of free tools to help you with that) and produce a limited number of notebooks, designed with the winner-cover, available for Facebook-users only. Entertained in such a way consumers will have a positive attitude towards your Brand and would like to continue their experience shopping with you.

What’s new?

Facebook has added some new features to their Pages mobile version. You can find new call-to-action buttons, new sections and improved page layout. Now it looks like you can start your business without having a website – Facebook covers all the basic needs for your small business online presence.

 

The discussed above mechanisms will require some time and efforts to set up and to get used to work with, but undoubtedly such solutions are great for both big and small companies working on their business strategy in general and e commerce business strategies in particular. Once you will start working with your social networks’ communities you will discover a great potential of this option for your business.

We are waiting to read your comments and success stories on using Facebook for your e commerce business strategy.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Social Listening Tools: Why and How to Use Them

May 31, 2019

Social Media Marketing, SMM for short, is a digital marketing tool ecommerce owners have known and used for a while now.  Unfortunately, there’s often a lot of confusion about the key tasks SMM can be used for. For an online store, the main goal of social media marketing is much bigger to remain visible to Continue reading >

Promodo Partners X: Digitalisation is in the air

May 31, 2019

The anniversary 10th Promodo Partners conference was held in Kyiv, on May 16th. This year, over 600 ecommerce executives visited the event to share their best practices, exchange experiences, and expand their professional network. Traditionally, there are two parallel sessions. On the main stage, owners and C-levels of leading ecommerce businesses in Ukraine, Turkey, and Continue reading >

What are outbound links?

May 13, 2019

Outbound links are URLs on your website that link externally to other web properties. Both outbound and inbound links are important for your website’s search engines ranking. The only ‘ones’ that fully understand the ranking criteria are search engines themselves, and they carefully protect their algorithms. Still, SEO specialists can use external links outside of Continue reading >

Web Push Notifications For Ecommerce: Tips And Ideas

May 2, 2019

Web push notifications in ecommerce and retail have the lowest engagement rate among all other niches. On average, only 10% of consumers allow online stores to send clickable messages to their browsers. By contrast, the utility and finance industry has a 4-fold higher subscription rate. However, browser push notifications remain one of the effective conversion Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please
SEO

E-commerce Business Strategies: Facebook for Business Marketing

0
start now

Start now