Quite recently, having declared of overcoming the mark of one billion users Mark Zuckerberg said that the main thing for the Facebook then was a mobile platform. Then everybody understood that a social network would intensify monetization, but few could expect the turn that followed it.
After half a year the head of the social network presented Facebook Home (FH) – a subapplication that will be linked to Android platform and will help the users to be connected with their friends in the social network. We can suggest that now “switching off” the virtual world, concentrating on one’s work, avoiding social networks and meeting in real life will become much more complicated. What for? You always have chatheads at hand – a function of messages that pop up in your telephone even when you use other applications.
Facebook craftily “soaks” the heads and keeps saying that the main thing for the company is user’s experience. The one when a person and people around him are at the first place. “We want to communicate with people, not with applications”, says Mark, as if rising against the system nurtured by Apple. You do love your friends, don’t you? Don’t reject Facebook Home and you will always stay together with them. Let’s not forget that unlike Google or Apple, Zuckerberg has only one his main product. That’s why all oratory and proof are built on the hypothesis that all people need people, we want to communicate and we can’t be lonely. So watching ecosystems fighting on some metaphysical level of insights and beliefs is quite interesting.
Let us have a look at several topics discussed just after Facebook Home was presented.
All data are circulated, the companies are bought together with the users’ base, we are being watched, advertisers choose their preys, the world is doomed, there is no way back. After Facebook Home had been launched there appeared a column in the GigaOm west portal which explained that that was the end of privacy. That now a social network would watch every action, every finger movement literally, always understanding who with and where you are. The questions arouse so numerous that Facebook created a special FAQ where they explained that the user would still have, firstly, a possibility to adjust privacy, and secondly, refuse from Facebook Home if he considers is inappropriate.
Like other parts Facebook Home collects information which you share with the service: likes, comments, messages. For instance, Facebook will store data about the applications you use … Facebook also stores information about the notifications that come on your telephone within 90 days.
To sum up if you have sold yourself to the giant and created an account on Facebook, (as well as on a dozen of other social networks), you can easily start using Home – “it will be worse” all the same.
Apple and Facebook
In the recent interview to Wired Mark Zuckerberg couldn’t voice even approximate terms when a new function will be (and if it will be) launched on iPhone. The head of the company tries to explain that he does not compete with Apple on this issue as Facebook’s only wish is to unite people and help them be in touch. “I like my iPhone very much too”, Mark says, “and, of course, I want to use new facilities on it.” But Apple may think the other way.
Google and Facebook
An interesting fact is that the strongest competitor met Facebook halfway and allowed to use his platform. It is quite possible that this tandem will help both companies get round Apple and make Android a fashionable platform. Now all applications and new functions first appear on iOS. Such changes are almost unbelievable, but what if a small technological revolution happens. It is still not clear what Google will do with Google+ – it will hardy manage to expand the base up to Facebook scale. Now, working with a competing network on its own platform, the search giant can try to study new behavioral types and work in mobile more efficiently.
Operators and Facebook
Apparently, operators are likely to suffer much. And although according to research data the most popular type of interaction with the phone is sms, Facebook Home will “provoke” communicating with friends in messenger.
Step by step Internet giants create separate ecosystems that are to fascinate and keep inside themselves millions (billions would be better) of people. We are already dependable on likes, inform of our movements by check-ins, with Facebook Home we are bound to communicate virtually in real life. If separating one from another would be possible.
«Facebook ecosystem: to stay or to leave”: we have no choice actually. There is only one way to leave – to reject all digital technologies, lock yourself in, and enjoy emptiness. Hardly many of us are capable of it.
In his speech Mark Zuckerberg noted that Facebook Home launch opens a “new version of Facebook”. Most likely, in a short period of time we will forget how to use a social network on a big screen – this small world will be integrated inside us.