The most anticipated day of the week is finally here! And with it, as usual, is our Friday Catch-UP. This week we’ve got news from Google and YouTube among others. Let’s go over some of the most important events of the week in greater detail.
News and Events
International Landing Pages Get “X-Default Hreflang”
Some websites have different localized pages for visitors from different countries or their content is translated into several languages according to the visitors’ preferences. Google has made it easier for webmasters using international and multilingual landing pages to specify the home pages by introducing x-default hreflang. The tool would help Google direct users to the landing page most relevant to their needs. Read more at Google Webmaster Central.
Link Your YouTube Channel with Google+
YouTube creators now have the option to link their channel with their Google+ page for better social integration and make it easier for them to share the content they upload. There are certain new features to be tried out if you want to link your YouTube channel and Google+ page. This new offering is currently under beta testing so you can check out what it offers and how to go about doing it. Make sure you go over the step-by-step process to follow for getting started with linking your YouTube channel and Google+ page. Read more at YouTube Creator.
eBay to Monetize Customer Data
Being one of the leading retail websites globally has given eBay access to a substantial amount of customer data over the years. Up till now, the company had shown no intent of ever using that data for any purpose other than improving their services. However, that is soon going to change. eBay is expected to make the customer data available for retargeting by marketers in a bid to monetize it. It seems as though eBay is following in Amazon’s footsteps by making money of customer data. Read more at Marketing Land.
Google Cracks Down On Payday Loans’ Advertisers
Google has started taking action against payday loan vendors that are not following the AdWords rules and regulations to the letter. This was demonstrated by Google taking down all ads posted by moneysupermarket.com over the weekend. The ads remained offline for over 24 hours, the time it took for Money Supermarket to rectify the situation by making their loan advertising compatible with AdWords policies. Read more at Search Engine Land.
Knowledge Graph to Show Searches for Non-Profits
Google has made it known that the Knowledge Graph is going to show search results for non-profit organizations now. When you type in the name of a non-profit in the search box, you will be able to see some vital information about it, like the financial details, on the right sidebar. For now, it appears as though that the Knowledge Graph is only displaying results for non-profits that have their own Google+ page. Read more at Search Engine Land.
Useful Posts worth Reading and Bookmarking
Improving a Part of Your Business through the Lean Analytics Cycle
Using the right metrics for measuring the performance of your business is important. However, sometimes businesses don’t want to think out of the box when it comes to the metrics they are using. Even if experimentation can work in their favor, they are far too reluctant to even test any new metrics. This fear can be alleviated to a great extent by learning about the Lean Analytics Cycle. It is a simple process that can go a long way towards helping you improve a part of your business. Read more at Kaushik.net.
Do You Know the New Google Places Dashboard?
Google has unleashed a number of changes to the Google Places dashboard. SEOs and SMBs are having a hard time keeping up with all the new additions which makes it difficult for them to make most of the dashboard. This is why you should learn about the 10 major developments which have occurred with regards to the Google Places dashboard to have a better idea of how to use it to your advantage. Read more at Search Engine Land.
Should You Host an Industry Event?
Industry events are a great way to network and get in touch with more people in the same industry as you. For marketers, hosting an industry event could be the gateway to success. However, it comes with a hefty price tag. You should know whether hosting an industry event would actually boost your internet marketing campaign or not. If this isn’t the case, it wouldn’t make sense for you to spend that kind of cash. Think about it before making the decision. Read more at Hubspot.
Creating an Event on Google+
Though there are a number of exciting features on Google+ but the Events feature has got more tongues wagging than the others. Creating a Google+ Event is one of the best ways in which you can publicize any event you are going to host in the near future. It could be a webinar or a barbecue, it doesn’t matter. To make the most of Google+ Events, you need to know the right way to create an event and get the word out. Read more at Hubspot.
Writing Web Copy That Improves Conversion Rate
If you are tired of the dismal conversion rate of your website or landing page, it is time you started paying attention to the content. Quality content is the key to success as far as online marketing is concerned. To make things easier for you, there are 8 tried and tested techniques for writing web copy which have been highlighted. Following these techniques you will be able to produce web copy that converts visitors into customers. Read more at Content Verve.
How Microsoft Makes Use of Leading Social Media Platforms
Though Apple may have overshadowed it to a certain extent, Microsoft remains a giant in the software market. One can’t help but be curious about how huge corporations like Microsoft make use of social media platforms that are all the rage these days. Microsoft has a couple of its own social networks but it also uses Facebook, Google+, Pinterest and Twitter for promotional purposes. You have the chance to learn how the company worth billions uses these four social media platforms. Read more at eConsultancy.
Improving Online PR Efficiency through SEO Tools
Online PR agencies are great at what they do but sometimes they require extra help. One area towards which they don’t often pay much attention is SEO tools. Believe it or not, your PR efficiency can improve a great deal if you use the right SEO tools. There are no less than seven such resources you can use to enhance your online PR success. Read more at eConsultancy.
Common Mistakes Webmasters Make with Rel-Canonical
Webmasters commonly use rel-canonical to indicate the preferred pages on their websites so search engines can pick them up and direct the users there. However, some common mistakes have been highlighted which the webmasters have been making when using rel-canonical which is affecting their results. 5 such mistakes have been highlighted for you to understand and avoid. Read more at Google Webmaster Central.
Optimizing Your Business Blog
Optimizing a business blog is easier said than done. For one, you need to make sure you are covering all the desired aspects of your blog for SEO purposes. It is possible to miss out on something important and not realize it before it’s too late. This is why you should use the checklist provided to you to check whether you are optimizing your business blog in the best way possible. Read more at Unbounce.
Great SEO Tools You Might Not Have Heard Of
If you run an online search for the best SEO tools, you will come across the same names over and over again. Since every other marketer is using the same tools, there is nothing novel about your campaign. Thus it makes it difficult for you to make your mark. What you should do is to learn about 5 great SEO tools that are effective yet no one is talking about. Read more at Search Engine Journal.
Using Social Media Giveaways and Building SEO Links
Not much is said about social media giveaways but that should not take away from the fact that they are a great way to enhance your social engagement. What’s more, they could contribute towards building SEO links for your campaign, provided you use them in an effective manner. There is a step-by-step process you can follow to ensure you make the most of social media giveaways. Read more at Search Engine Journal.
Building an Effective Content Marketing Strategy
On the surface, building a content marketing strategy may seem quite straightforward. However, this is not the case. You need to make sure your strategy is effective else it wouldn’t deliver the results you are looking for. With content marketing growing in importance, you need to learn the best tips and techniques you can follow to build an effective content marketing strategy. Read more at SEOmoz.
Videos and Infographics of the Week
UX Presentations on Slideshare You Should See
User experience (UX) remains one of the most important components for online marketing success. This is why learning about the vital UX principles is crucial to your success. There are five great presentations on UX shared by some authorities in the field on Slideshare which you can view to gain valuable insights into the world of UX. View the presentations on eConsultancy.
Why the Ranking for a New Page Changes Over Time
In this week’s video from Google’s Matt Cutts, he answers a hugely relevant question: why does the ranking of a new page change. Cutts explains that it is not the just the keywords the page is optimized for that are considered when determining the ranking but also whether fresh and unique content has been added. Also, you will find a few pointers on the factors that affect the ranking of a new page the most. Watch the video on YouTube.
How Local Algorithm Has Evolved
There was a time when the tactics and techniques used for local and global businesses were the same. Over the years though, the local algorithm has evolved and established its own identity. This is why you need to understand the factors that can affect the ranking of a local business and the best techniques to use. Watch the video or read the transcript at SEOmoz.