Friday Catch-up: Google is Patrolling the Streets

 Today is an absolutely beautiful day and we’re sure things are perfectly poised for this Friday to be one of those to make history. We will do what we can to contribute our part by bringing you tidbits from all over the web. The Google police seem to be out in full force as they pull people out of the shady darkened alleys of the internet. Pinterest gets its own analytics while Facebook reaches for the Stars.



Google tightens the reins once more

It seems like Google is adamant to weed out each and every miscreant on the internet. People now need to be aware of the new manual action named ‘image mismatch’. This takes place when the image that shows up in the Google image search does not match the one that appears on the website. Many site owners link the image thumbnail to a webpage which may contain the image which will need to be clicked on further. Read more at SEO Round Table.

Pinterest Analytics

Pinterest recently stepped foot into the big leagues by introducing featured posts by companies. Understandably, there are many more changes coming to the image sharing site, most important of which is Tailwind. Tailwind developed a platform for Pinterest analytics of software-as-a-service in which you can track just how far your pins have gone. It tracks the likes, pins, repins, comments and overall engagement. Read more at Venture Beat.

Stars brighten up Facebook

Facebook has started testing displaying star ratings on its pages. The star rating, which is out of a total of 5 is not exactly new since the collection of ratings had begun on the desktop and timeline quite a while ago. This system is meant to be a little more in depth as compared to the conventional number of likes. The feature will be introduced to rival location based apps such as Yelp or Foursquare. Read more at TechCrunch.


Coding for the Business blog

Although coding has been replaced by many content management software and bloggers have become increasingly reliant on their capabilities for design and data, knowing code can still give you that little oomph which non coders just don’t seem to have. ‘Ladies learning Code’ is a Toronto based organization which teaches beginner coding skills to women such as HTML and CSS. Read Linda Dessau’s experience at Social Media Today.

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 Christmas email marketing

If you feel you’ve been hearing the sleigh bells a little early this year, it’s probably because you have. While we are still a little away from the holidays, marketers have started promoting it already. Econsultancy got a hold of some of the experts and asked them about the best way to market this holiday season. Regarding volume of emails, they said that it was important to send out as many as possible. The main focus of the email would have to be the subject line to make sure that people click on it. Read more at Econsultancy.

Running a Successful sweepstakes

Sweepstakes and giveaways have always been very popular and effective strategies to increase the amount of engagement on your social media page. Social Media Examiner sheds some light on how to make the most of your social media sweepstakes. They suggested that the focus should be on the sweepstakes and what the page would like to achieve. Most times, this is engagement. Other factors to take care of were planning, follow-ups and optimizing.

Keyword planner for small languages

There has always been a problem when looking for search volumes concerning small languages using Google’s keyword planner. This is because of the manner in which the Keyword Planner tool treats filters when it comes to smaller languages. Pedersen on State of Digital tells us how to get around the problem and get more accurate results.

How to play the numbers game

When optimizing your website for keywords, many SEO’s make the mistake of using outdated techniques to appear in the search rankings. They fail to recognize that Google’s algorithms are becoming smarter every day and mange to view data like a human would. This is why spamming and keywords heavy pages seem to be losing out. Mashable tells us how to make sure that Google loves you enough to keep you on the top page. They suggested that the focus should be put on content strategy and the use of keyword groups. Read more awesome suggestions over at Mashable.

Twitter Tools to Manage Followers

With the number of inactive accounts and spammers out there, it is extremely important that you weed them out and focus on the more important users for marketing. This however is no easy task since there is no sure way of knowing which are which. Manage Flitter, Untweeps and Tweepi are 3 tools which help you clean out your list of follows by showing you which accounts haven’t tweeted in a while and which ones aren’t tweeting in English. Read more at Mashable.

Analytics and SMS to help you with Ecommerce

Econsultancy stresses on the need for ecommerce sites to shift their focus from email marketing to other mediums especially since most users have now been carrying smartphones which can greatly drive up sales. Make sure to include clickable links within the site to make sure that you get a visit. In order to measure how effective your SMS campaign is, you’ll need set up Analytics and set up a tractable link by adding code at the end of the URL. Read more at Econsultancy.

Increasing Engagement on Facebook

Engagement seems to be the magic word on Facebook nowadays with page owners thinking of absolutely whacky stuff in order to get users to connect with them. One of the greatest ways to increase engagement is to introduce a game onto the Facebook page. These games can consequently have rewards ever since Facebook changed its policies regarding page competitions. Start with a simple yet entertaining concept that will intrigue your users and compel them to contribute. Some common ways of increasing engagement are to ask users to finish a story or a guessing game. Learn more about it at Social Media Examiner.

Food based Design

Food has always been one of the greatest drivers of the world. It seems to hold massive appeal and is a great way of making sure that users engage with your website. If you have a location based site that offers suggestions for people looking to go out for dinner, then you need to make sure that they come to your site for suggestions. One great way of increasing appeal is to let the food do the talking and minimize the amount of text around it. The text that actually is there needs to be relevant and to the point. Great photography is a must while the color scheme should be one that promotes your food rather than overshadowing it. View some stunning examples over at Design Shack.

Understanding Cookies

While cookies may sound incredibly delicious, they actually refer to tiny (unfortunately inedible) files that are stored into your computer when you visit a website. These are saved onto your computer the first time you visit a website and are recalled on your next visit. Cookies are extremely important for marketers since they allow them to create personalized content for users. This personalized content gives them special offers according to their previous browsing habits and preferences. Read more at Hubspot.


Responsive Web Design and the SEO Downside

Matt Cutts answered the question of whether responsive web design has an SEO downside in his latest video. This is because responsive web design focuses primarily on user experience rather than keywords; it may lose out on the rankings. Matt Cutts reassured users that responsive design did not hurt the search rankings of a site because there was no duplication required when it comes to linking and page rank since mobile sites ultimately are the same URL. View the video at Search Engine Land.

Gamers increase tablet usage

Gamers seem to be the ones who are responsible for the ever-increasing use and sales of tablets. Statistics show that three-quarters of tablet users use their device to play games regularly. This is because of the larger, more interactive screen. Statistics show that tablet users increased by 49% this year and are expected to increase towards the double digits by 2017. View the infographic at Emarketer.

All eyes on Latin America

Latin America now has the fastest growing internet population of the word, causing marketers to turn their heads and wonder what they’ve been missing out on. Most successful businesses have begun expansion and are starting to consider the Latin American user in its campaigns. Most of the increase in users (21%) is seen from Brazil and Mexico. The infographic at Mashable sheds some much needed light on how the Latin American internet user compares to its US counterparts. View the interesting infographic over at their site.

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Friday Catch-up: Google is Patrolling the Streets

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