This is the question. There is a temptation to test all the ideas you have on how to attract more visitors to your website. In truth, digital marketing requires system approach and attentiveness to details. You cannot find a silver bullet engaging many clients at once, but it is possible to identify the main traffic sources and select the ones that work out for you. We picked the most promising traffic sources for your website.
Every website is shown in search results by many keywords. Create a semantic core and then promote your site systematically. It usually takes from 4 months to see the meaningful results. The effect of such a strategy is prolonged. In other words, even if you stop writing optimized content, your site will remain high in the search results. However, if you do not keep up, your efforts will last only for a year or so.
SEO is a long-term investment and it is hard to predict its effectiveness.
You can launch an advertising campaign to get paid traffic. To do so, you will also need to compose a semantic core first. Then, you will have to write content, create banners, and set campaigns.
It may be challenging for you to manage the campaign. You will have to bid for the ad price. So, if your niche is competitive and other players also use paid advertising, the cost of your campaign may raise significantly.
Either way, this is a fast and proven way to attract many potentials to your website.
Company Page on Social Media
You can demonstrate your content on social media where your current clients and potentials spend plenty of time. It is easy and fast to create your company’s page. However, it is not that easy to engage your visitors and make potentials convert to your clients. Find out more about social media marketing opportunities here.
Another thing to remember is that you should post updates regularly and communicate with your audience or else you may lose the people’s attention quickly. It also makes sense to try paid advertising to increase your reach in times.
Email is a relevant source of traffic to your site, especially if you are a seller. An email channel gives you many options and benefits: to inform, advertise, remind, share content, etc. Although you need to collect and manage the list of users, remember that email subscribers are often the most loyal customers.
A significant question to consider is what mailing system to use. You can either select a free option or go for a paid but usually more reliable solution.
Advertising on External Platforms
In case you want to introduce yourself to a new audience, think about advertising on external platforms. Typically, you can either publish an article as a guest blogger or place a banner. Some companies create separate websites for their business blogs. You should carefully weigh both options. Keep in mind that to create an article that meets the platform’s requirements and delivers your message is often more expensive than purchasing a banner.
The effectiveness of such kind of advertising is hard to predict and measure, because the platforms may not share the statistics of clicks and conversions.
Remarketing and Advertising Networks
Many website owners sell advertising options through the Google Display Network, Yandex Advertising Network, and others. These networks select sites where to display ads depending on your settings and the type of content. Advertisers pay per clicks and conversions.
Remarketing helps you target at those users who have already visited your site or seen your ads. This is considered an effective type of advertising. However, your potentials and customers may get annoyed if they are forced to watch your banner again and again.
Either way, this option is helpful for advertisers who get reliable stats and increase the number of repeat purchases. Learn more about remarketing potential in the case study from Promodo.
To get more insight on where your traffic comes from, study the comprehensive infographic created by Hubspot.