Friday Catch-Up: How to Drive Traffic to Your Website?

This is the question. There is a temptation to test all the ideas you have on how to attract more visitors to your website. In truth, digital marketing requires system approach and attentiveness to details. You cannot find a silver bullet engaging many clients at once, but it is possible to identify the main traffic sources and select the ones that work out for you. We picked the most promising traffic sources for your website.

Organic Traffic

Every website is shown in search results by many keywords. Create a semantic core and then promote your site systematically. It usually takes from 4 months to see the meaningful results. The effect of such a strategy is prolonged. In other words, even if you stop writing optimized content, your site will remain high in the search results. However, if you do not keep up, your efforts will last only for a year or so.

SEO is a long-term investment and it is hard to predict its effectiveness.

Paid Traffic

You can launch an advertising campaign to get paid traffic. To do so, you will also need to compose a semantic core first. Then, you will have to write content, create banners, and set campaigns.

It may be challenging for you to manage the campaign. You will have to bid for the ad price. So, if your niche is competitive and other players also use paid advertising, the cost of your campaign may raise significantly.

Either way, this is a fast and proven way to attract many potentials to your website.

Get a free strategy session

Company Page on Social Media

You can demonstrate your content on social media where your current clients and potentials spend plenty of time. It is easy and fast to create your company’s page. However, it is not that easy to engage your visitors and make potentials convert to your clients. Find out more about social media marketing opportunities here.

Another thing to remember is that you should post updates regularly and communicate with your audience or else you may lose the people’s attention quickly. It also makes sense to try paid advertising to increase your reach in times.

Email

Email is a relevant source of traffic to your site, especially if you are a seller. An email channel gives you many options and benefits: to inform, advertise, remind, share content, etc. Although you need to collect and manage the list of users, remember that email subscribers are often the most loyal customers.

A significant question to consider is what mailing system to use. You can either select a free option or go for a paid but usually more reliable solution.

Advertising on External Platforms

In case you want to introduce yourself to a new audience, think about advertising on external platforms. Typically, you can either publish an article as a guest blogger or place a banner. Some companies create separate websites for their business blogs. You should carefully weigh both options. Keep in mind that to create an article that meets the platform’s requirements and delivers your message is often more expensive than purchasing a banner.

The effectiveness of such kind of advertising is hard to predict and measure, because the platforms may not share the statistics of clicks and conversions.

Remarketing and Advertising Networks

Many website owners sell advertising options through the Google Display Network, Yandex Advertising Network, and others. These networks select sites where to display ads depending on your settings and the type of content. Advertisers pay per clicks and conversions.

Remarketing helps you target at those users who have already visited your site or seen your ads. This is considered an effective type of advertising. However, your potentials and customers may get annoyed if they are forced to watch your banner again and again.

Either way, this option is helpful for advertisers who get reliable stats and increase the number of repeat purchases. Learn more about remarketing potential in the case study from Promodo.

To get more insight on where your traffic comes from, study the comprehensive infographic created by Hubspot.

 

Leave a Reply

avatar
200
  Subscribe  
Notify of

Recent posts

Powerful Link Building Strategy for eCommerce

September 13, 2022

There are numerous cases where boosting sites with links had little effect or even backfired on the site’s positions. Most part of the time, poor SEO link-building strategies are to blame. 

“The Back-to-School Campaign is not as Usual”: the Experience of the Largest Ukrainian Electronics Retailers

September 9, 2022

For retailers in different countries, the Back to School Season is no less significant than Black Friday or the Christmas holidays. 

Customer Journey Mapping for PPC Campaigns: How to Use It?

September 6, 2022

Digital advertising is on the list of the most popular marketing tools, the spending on which grows tremendously. In such a way, digital advertising spending reached $521.02 billion worldwide in 2021.

Free Webinar about Non-Obvious Digital Marketing Mistakes

September 3, 2022

Promodo is not selling digital marketing services to its clients but provides coherent solutions for companies. Self-education is also among them.

Get You Free Proposal

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

Friday Catch-Up: How to Drive Traffic to Your Website?

0
start now

Start now