Friday Catch-Up: Looking at Newsy Marketing Data

In digital marketing, we can’t just try, fail, and try again; rather, it is necessary to come up with hypotheses and test them. Reliable data truly helps you develop worthy ideas. In this catch-up, we will share some amazing findings from different reports useful to navigate in the ocean of marketing both online and offline.

E-Commerce Report 2017: Guidelines for Successful Ecommerce

In our opinion, the most interesting findings from this report are these:

  1. 1. Users need more touches to make a purchase.
  2. 2. Most traffic and revenue is generated by Google, i.g. people trust Google.
  3. 3. Your website should load fast, very fast.
  4. 4. Tablet shoppers tend to spend more.

See the infographic from the report below for more details.

Takeaways

The aforementioned insights are based on 143 million ecommerce websites sessions analyzed between July 1, 2016 and June 30, 2017. So, we consider them reliable and, therefore, recommend our clients to

  • • Get ready to interact with your potentials longer since customer purchase journeys are taking more time.
  • • Use Google AdWords instruments for advertising and try SEO to boost your search results rank.
  • • Optimize your websites to increase the page load speed, which is especially important for mobile and tablet shoppers.

State of Marketing Strategy Report 2017: Insights from the Professional Marketers

The data provided by CoSchedule is based on surveying 1,600 professional marketers who shared their thoughts on the factors that correlated with marketing success. We have also participated in this research as respondents and are excited to find out that more than a half of marketers reported positive results.

Other interesting findings include:

  1. 1. Successful marketers are 4.3x more likely to set goals.
  2. 2. Most marketers identify qualified leads, traffic, and direct revenue growth as primary KPIs.
  3. 3. There is a weak correlation between content publishing frequency and marketing success.
  4. 4. Over 50% of marketers spend from one to six hours on a single piece of content creating blog posts (48%), social media campaigns (24%), and email campaigns (14%).

Takeaways

The results of the study are more or less predictable. So, we’d like to highlight the following to-dos:

  • • Set goals with clear KPIs, set new goals, but understand that achieving them usually requires new skills.
  • • Document your marketing strategy, especially if your marketers work in a team; so, you improve communication and help your employees work to achieve the same goal.
  • • Create RELEVANT content since content is not King and experiment with publication frequency to find out what works for you.
  • • Conduct customer research on a regular basis, so you will understand the want’s and needs of your clients and potentials to figure out how you can address them.

Voice-Enabled Technology StatPack 2017: Data for Digital Marketers

You have hardly missed the news about the launch of voice assistants. Maybe, you use them every day in your vehicle, smartphone, laptop, smartwatch, entertainment system, etc. EMarketer prepared a report with data helpful to understand how your marketing strategy may change to help your business benefit from the voice technology.

  1. 20% of Google and 25% of Bing mobile search queries are made via voice.
  2. 18.5% of the U.S. population will use voice-enabled digital assistants in 2017 which makes more than 60 million people.
  3. The largest percentage of voice assistant users are people aged 25-34, who search for shopping options and place phone calls.
  4. 48% of desktop and laptop users never use voice assistants on those devices.

Takeaways

  • • Use virtual assistants for healthcare, travel, retail, financial services, communications, and more.
  • • Consider language limitations that make today’s solutions country-specific.
  • • Keep in mind that this trend may affect your website’s SEO strategy.
  • • Pay close attention to voice search if your target audience is mobile device users, especially millennials.
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