Friday Catch-Up: Most Important Posts & News about Online Marketing & SEO This Week
The most anticipated day of the week is finally here! And with it, as usual, is our Friday Catch-UP. This week we’ve got news from Google, Firefox, and Facebook. Let’s go over some of the most important events of the week in greater detail.
News and Events
Google Hates Long Search Queries
The number-one search engine in the world won’t let you search for queries that are long. You cannot get any results if you type on a really long phrase or a whole body of text. Instead, Google would simply display an error telling you that your query is too large for them to handle. So, typing in long search queries leads to Google Error 414 being displayed. There is no word from Google on whether they are trying to deal with this issue. Read more at Search Engine Roundtable.
Google Warns Against Selling Links
Google has issued a stern warning to websites that sell links would be penalized by having their PageRank dropped. This is not the first time that Google has made such an announcement, as they did the same back in 2007. Google has penalized a couple of UK-based websites, namely Interflora and UK Newspapers. The company has made it clear than violating this policy would lead to a strict penalty for the website. Read more at Search Engine Land.
Google Image Search Redesign Leads to Drop in Traffic, Increase in Conversions
Google had recently unveiled the changes it made to the Image Search. Though there was much hype regarding how great it made the experience for users. However, the traffic has dropped significantly for several websites from the Google Image Search since the new design was implemented. According to reports, a website reported a steep 80% drop in traffic.
At the same time though, the conversions from the Image Search have increased. It is difficult to decide whether the impact of the drop in traffic has been balanced off by the increase in conversions or not. Read more at Search Engine Roundtable.
Instagram Gets to the Magic ‘100 Million’ Figure
Firefox Won’t Entertain Cookies from Anyone
Mozilla has announced that future versions of its browser, Firefox will block all third-party cookies posted by ad networks on the internet. Already online marketers are facing a tough time combating Google’s constantly changing policies. Now, this move from Mozilla has thrown another spanner in their works. While the browser is going to be heavily criticized by marketers, there is no doubt it is a significant step towards making online advertising secure for users. Read more at eConsultancy.
Useful Posts worth Reading and Bookmarking
How Review Filters Impact Local Search
Review filters help directories check which businesses are more important and in demand over a period of time. As more people do local online searches to look for businesses, review filters play an increasingly important role in making sure they find the results they are looking for. Hence, it is important for businesses to understand how review filters impact the local searches. Read more at SEOmoz.
How Panda Affected SEO and Much More
Google’s Panda is two years old now. Since its launch, much of the criticism of the update has been directed towards its impact on a website’s rankings and SEO. However, the impact has been far reaching and not exclusively on SEO. While some websites have gained after Panda was introduced, several others have lost ground and are now struggling to maintain their rankings. It is important to know how Panda affects a website beyond search engine rankings and SEO. Read more at Search Engine Land.
Making the Most of Facebook’s ‘Custom Targeting’ for Advertising Strategy
Despite having over a billion users, Facebook keeps attracting more people. This makes it the website of choice for marketers and advertisers. To make the most of strategic ad targeting, it is important that they understand the needs and preferences of the people. Facebook’s Custom Targeting offers the opportunity for marketers and advertisers to create the best ad strategy and target their audience in a better way. Read more at Hubspot.
Use Google Docs to Boost Your SEO Services
Despite the intense competition in the industry, SEO companies are willing to help each other out by sharing tips, insight and information about the best practices and tactics which are to be used. Google Docs has emerged as a great platform for SEO experts as they can find a wealth of information shared by professionals in the same industry. There are various free Google Docs every SEO service needs to know about. Read more at Search Engine Journal.
Working Out Your Return on Investment on Analytics
Most businesses invest on using Google Analytics to boost their online presence and attract more traffic and customers. However, rarely do they make the effort to actually calculate the impact of using Analytics for their business. Most importantly, they need to be able to find out the return on investment (ROI) for Analytics and whether they should continue using it. You have to learn about the formula you can use for working the ROI on Analytics. Read more at Kaushik.net.
Common Analytics Mistakes Marketers Make
Google Analytics is a tool virtually every online marketer uses but that doesn’t mean all of them are using it in the best way possible. In fact, there are some common mistakes marketers make without even realizing they are doing anything wrong. If you want to find success in online marketing, you need to know about the common mistakes and learn to avoid them in the future. Read more at Marketing Land.
Applying Design Principles to Convert Visitors
Did you know that applying certain design principles to your website could help you increase conversions? There are various design rules that you must know in order to improve the conversions from your landing page. If you feel that you are unable to achieve the results you are looking for through your landing page, it would be a great idea to learn about the crucial design principles which you should apply. Read more at Unbounce.
Using Bookmarklets to Test Usability
There are various aspects of web design. Among the most crucial ones is usability but it is often ignored by designers. This is particularly the case with websites which have been designed for use on mobile devices. Enhancing the usability can boost the traffic to your website and enable you to convert more visitors, which is why you should use the best bookmarklets to test the usability of your website. Read more at Internet Marketing Ninjas.
4 Out of 10 People Have No Idea Google AdWords Listings Are Ads!
Research has shown that a lot of people have no idea of the difference between search listings that have been paid for and those that have been achieved organically. More often than not, they end up clicking on the Google AdWords placement next to the search results thinking that it is part of the results. According to the survey, 40% of people don’t know that the Google AdWords listings are actually ads. Read more at eConsultancy.
Inbound Marketing Helping Companies Generate Leads
A recent report has shown that a large percentage of the companies using inbound marketing have been able to generate the leads they were looking for. The survey details how 93% of the companies responded in the affirmative to the question that does inbound marketing help increasing lead generation. A comprehensive breakdown of the results of the report has been provided to make it easy to read. Read more at Hubspot.
Videos and Infographics of the Week
Use Remarketing to Attract Customers
Regardless of the industry you operate out of or the conditions of the market, remarketing can prove to be a useful practice for you to attract more customers. Most companies don’t know how to make the most of remarketing to increase their sales. Learning about the importance of remarketing and using Google AdWords to boost it can help you enhance your business’ success. View the video at SEOmoz to learn more about using remarketing to attract customers.
How a 301 Redirect Affects a Site’s PageRank
Some websites that use 301 to redirect to a new URL often end up losing some percentage of their PageRank. It is unfair as the website is the same, only hosted at a different address. This is why website owners should have some idea of the effect of 301 redirects on their site’s PageRank. Finding out about this helps you avoid losing the PageRank of your website. View this video on YouTube to learn how a 301 redirect affect a site’s PageRank.
Learning about Interactive Infographics
Infographics have grown in importance over the past couple of years. More businesses and websites are using infographics to attract visitors. However, the bar for infographic quality has been raised and you get to see some exceptional examples of infographics that worked wonders for the website. A great way to target people through infographics is making them interactive.
People are no longer impressed by plain infographics. You can view some great interactive infographics online to see the kind of designs and color schemes which are being used by other websites and businesses. That way, you can create the best interactive infographics. View five great examples of interactive infographics that worked incredibly well at eConsultancy and take some pointers about what makes them work.