Friday Catch-Up: News from Telegram, Facebook, and Others

Now, you can write a blog on Telegram, benefit from Mobile App Install video ads on Facebook, and learn hints on how to start a winning YouTube AdWords campaign. Check out our catch-up!

We also wish you a blissful Thanksgiving and great Black Friday deals!

Holiday Season

Instant View and More from Telegram

The latest updates from Telegram are very useful for journalists, writers, and bloggers. Instant View allows users to view the articles in a native view from the messenger. The best thing is that you don’t have to wait for pages to load. Somehow, this option is similar to Facebook Articles.

Telegram also introduced Telegraph, which is a platform designed to create publications with photos, markdown, and all sorts of embedded content. Basically, telegra.ph is the place where you are prompted for a Title, Name, and Story. You can embed interactive multimedia such as images, videos, Facebook posts, tweets, and so on. After you click on a «Publish» button, your article is shared on Telegram. You may create a Telegram channel that runs stories similar to the mainstream media.

Jump to Date feature is also something to pay attention to. It allows users to select a particular date, tap the calendar icon, and jump to messages sent on a particular date.

Telegraph Telegram

Mobile App Install Available on Facebook and Instagram

Mobile App Install (MAI) video ads with the views optimization are now available on both Facebook and Instagram. This allows mobile app advertisers to measure a number of installs and metrics related to further usage of apps.

On the one hand, this new type of MAI video advertising allows to optimize views; on the other hand, it is helpful when it comes to measuring the indicators important to mobile advertisers.

You can focus on either the installation goals or user performance  in the app. The latter presumes optimization on the event. For further information, visit Facebook for developers page.

Facebook for developers

Tricks to Start a Winning YouTube AdWords Campaign

YouTube advertising is an underestimating tool, so Promodo expert Daria Lehka decided to help business owners, marketers, and PPC specialists find out the vital aspects of launching a campaign. Below, we’d like to share 5 hints on how to succeed by using AdWords on YouTube:

1. Create an ad-reminder for each step your potential client should make in order to complete a purchase (or complete the desired action).

2. Plan everything: set the goals, determine KPIs, come up with the content ideas, find the specialist able to create interesting video content, and so on.

3. Learn what the differences between the standard and customized YouTube AdWords campaigns and select the one that meets your needs.

4. Use the positive effect of the interactive ad elements such as a call-to-action overlay, companion banner, auto end screens, and so on.

5. Employ the knowledge of your target audience to target your campaign using demographics, interests, remarketing, placements, topics, and keywords settings.

For more useful tricks, read the full article is here.

Positionly YouTube Catch up

 

Email as a Primary Brand Communication Channel

According to the recent study from Bluecore, 68% of the US-based respondents prefer email to other means of brand communication. 73% of Baby Boomers and 71% of Generation X would rather receive an email from a company than communicate in stores, receive texts, and so on.

fixed2-bluecore-211116

 

Interesting Data from Perk

The Perk Agency shared the results and analysis of their survey about Black Friday, Cyber Monday, and Thanksgiving 2016. We’d like to share some trends with you.

First, more people reported to plan shopping on Cyber Monday instead of Black Friday. Besides, many Black Friday shoppers are to shop online rather than in stores. So, it seems that online venues are to generate higher income this holiday season.

Second, 43% of Cyber Monday shoppers plan to use a mobile device to find deals and purchase.

Third, Cyber Monday purchases are more spontaneous as compared with Black Friday shopping which tends to be planned. Check out the data below to better understand how to reach your customers Thanksgiving:

Perk Stats 1

 

Inspiring Thansgiving Videos 2016 Created by Brands

Praise the work with RAM and follow #RamGivesThanks

Meet the Publix where shopping is a pleasure:

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

How New SEO Snippets Can Affect Your eCommerce Ranking

November 19, 2019

Google has announced new opportunities for managing SEO snippets. From October 2019, website owners and webmasters can now customise Google snippets. Regardless of the website specifics, you now can add images and video previews, change the content length and the size of a thumbnail image. Despite Google ensures the updates won’t affect website positions in Continue reading >

How To Use Osterwalder’s Business Model Canvas In eCommerce

November 6, 2019

Inspired by the stories of eCommerce unicorn companies that have achieved incredible success, we do not pay attention to the general dynamics of the e-commerce market development. According to Practical E-commerce, 8 out of 10 online stores cease their activities. The main reason for this is the lack of strategy, vision or competence. So, for those who Continue reading >

How Gamification Can Help Improve eCommerce Marketing Performance

October 28, 2019

Gamification marketing is penetrating eCommerce as one of the hottest trends that promises business owners to increase customer engagement and drive sales. Gamification elements are widely implemented in some eCommerce websites or app features, as well as in email marketing and SMM techniques. But before we cut to the chance and explore the potential of Continue reading >

Native Advertising: Formats, Benefits, Cases in Point

October 24, 2019

Native advertising is an ad message integrated into content that is useful and relevant to a user. Native ads should also be adapted to the patterns and requirements of a platform where it is published. Natural or native advertising becomes increasingly more popular under the ‘banner blindness’, audience-centric revolution and growing disaffection by the abundance Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please

Friday Catch-Up: News from Telegram, Facebook, and Others

0
start now

Start now