Friday Catch-Up: News from Telegram, Facebook, and Others

Now, you can write a blog on Telegram, benefit from Mobile App Install video ads on Facebook, and learn hints on how to start a winning YouTube AdWords campaign. Check out our catch-up!

We also wish you a blissful Thanksgiving and great Black Friday deals!

Holiday Season

Instant View and More from Telegram

The latest updates from Telegram are very useful for journalists, writers, and bloggers. Instant View allows users to view the articles in a native view from the messenger. The best thing is that you don’t have to wait for pages to load. Somehow, this option is similar to Facebook Articles.

Telegram also introduced Telegraph, which is a platform designed to create publications with photos, markdown, and all sorts of embedded content. Basically, telegra.ph is the place where you are prompted for a Title, Name, and Story. You can embed interactive multimedia such as images, videos, Facebook posts, tweets, and so on. After you click on a «Publish» button, your article is shared on Telegram. You may create a Telegram channel that runs stories similar to the mainstream media.

Jump to Date feature is also something to pay attention to. It allows users to select a particular date, tap the calendar icon, and jump to messages sent on a particular date.

Telegraph Telegram

Mobile App Install Available on Facebook and Instagram

Mobile App Install (MAI) video ads with the views optimization are now available on both Facebook and Instagram. This allows mobile app advertisers to measure a number of installs and metrics related to further usage of apps.

On the one hand, this new type of MAI video advertising allows to optimize views; on the other hand, it is helpful when it comes to measuring the indicators important to mobile advertisers.

You can focus on either the installation goals or user performance  in the app. The latter presumes optimization on the event. For further information, visit Facebook for developers page.

Facebook for developers

Tricks to Start a Winning YouTube AdWords Campaign

YouTube advertising is an underestimating tool, so Promodo expert Daria Lehka decided to help business owners, marketers, and PPC specialists find out the vital aspects of launching a campaign. Below, we’d like to share 5 hints on how to succeed by using AdWords on YouTube:

1. Create an ad-reminder for each step your potential client should make in order to complete a purchase (or complete the desired action).

2. Plan everything: set the goals, determine KPIs, come up with the content ideas, find the specialist able to create interesting video content, and so on.

3. Learn what the differences between the standard and customized YouTube AdWords campaigns and select the one that meets your needs.

4. Use the positive effect of the interactive ad elements such as a call-to-action overlay, companion banner, auto end screens, and so on.

5. Employ the knowledge of your target audience to target your campaign using demographics, interests, remarketing, placements, topics, and keywords settings.

For more useful tricks, read the full article is here.

Positionly YouTube Catch up

 

Email as a Primary Brand Communication Channel

According to the recent study from Bluecore, 68% of the US-based respondents prefer email to other means of brand communication. 73% of Baby Boomers and 71% of Generation X would rather receive an email from a company than communicate in stores, receive texts, and so on.

fixed2-bluecore-211116

 

Interesting Data from Perk

The Perk Agency shared the results and analysis of their survey about Black Friday, Cyber Monday, and Thanksgiving 2016. We’d like to share some trends with you.

First, more people reported to plan shopping on Cyber Monday instead of Black Friday. Besides, many Black Friday shoppers are to shop online rather than in stores. So, it seems that online venues are to generate higher income this holiday season.

Second, 43% of Cyber Monday shoppers plan to use a mobile device to find deals and purchase.

Third, Cyber Monday purchases are more spontaneous as compared with Black Friday shopping which tends to be planned. Check out the data below to better understand how to reach your customers Thanksgiving:

Perk Stats 1

 

Inspiring Thansgiving Videos 2016 Created by Brands

Praise the work with RAM and follow #RamGivesThanks

Meet the Publix where shopping is a pleasure:

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