Friday Catch-Up: Valentine’s Day Marketing Suggestions

Love is in the air. People are celebrating Valentine’s Day with their beloved ones while the economies love this holiday because of money we spend on our valentines. For example, the National Retail Federation projects that the Americans will spend more than $18 billion on planned gift purchases this year.

zaobpee_vv4-laura-ockel

Valentine’s Day is another way to engage your clients or potentials. When the holiday is a few days away, it’s time to come up with an idea on how your business can benefit from this holiday. We suggest you to ensure that your gift is personal and brings some value to people.

So, get something from Valentine’s Day and pick one of the gift ideas below.

  1. 1. Complete a Valentine’s Day gift guide.

Writing a catalog for products and/or services that you sell is a good idea. The fun fact is that you can also include ones that you don’t offer at your company. These may include offers from your partners or affiliates. Just make sure to help your clients find something that they’ll be able to give their mates.

Check out this guide prepared by the Guardian.

Valentine's Guide

  1. 2. Email your subscribers a Valentine’s Day card.

This is one of the best ideas that may easily convert into sales. You prepare an email with a Happy Valentine’s Day card and a special offer, discount, or promo code. It’s also possible to compose an email only for loyal customers. It will function as a “Thank you for staying with us” and help you build relationships with your clients.

Look at the selection of Valentine’s Day E-Card sites prepared by Lifewire:

LifeWire

  1. 3. Promote a special deal.

Even if your business isn’t related to jewelry, candy, flowers, or food & beverages; you can offer something to celebrate the holiday. This may be a free demo, new guide, market research, and so on. Show that you care about your customers.

Search for ideas on Groupon.

Groupon

  1. 4. Create a Valentine themed social media cover photo.

Although changing your cover photo on Facebook, Twitter, or LinkedIn does not help your followers, this is a simple way to engage your fans. Check SmileBox or Covermyfb to generate a cover with ease if you don’t have an on-site designer.

Here is a good example by Tiffany & Co:

Tiffany&Co

  1. 5. Launch a contest.

This is a good opportunity to gain insight from your fans, i.g. learn how your customers interact with your company, managers, and product. Ask them to share their love stories, take a cute picture, share a favorite Valentine’s Day theme recipe, etc.

Search for #valentineacontest on Facebook, you’ll find plenty of good examples.

Valentine's Contest

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls

March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

How to combat cart abandonment with UX: detecting common checkout mistakes of eCommerce brands

February 23, 2021

Online checkout stats shows that more than 80% of online customers abandon their shopping carts. Out of them, about 87% are going to finish their order later. We are not sure if businesses are ready to sacrifice and lose time waiting for those 87% to return and complete the checkout, that’s why in this article Continue reading >

Making the most of email marketing in the beauty industry | Case Study

January 29, 2021

How to engage your mailing subscribers to visit your website? What’s the optimal mailing frequency? How to increase your conversion rates with email marketing? These questions are frequently asked by marketers. The situation gets even more challenging when it comes to the subscribers of a well-known beauty brand. In this material, we share the email Continue reading >

How to market furniture: email, content and remarketing as parts of IKEA marketing strategy

January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

Friday Catch-Up: Valentine’s Day Marketing Suggestions

0
start now

Start now