Google launches Shoppable Image Ads

Recently, Google declared a new ad format on Google Images. Following the successful features introduced by Pinterest and Instagram earlier, the most used search engine decided to allow retailers to tag item prices on photos right within the SERPs. In this article, we will show you how new shoppable image ads will work.

Why Google consider labelled photos to return good results

This decision appeared after the research, revealed that half of the online shoppers indicated images to inspire them to buy a product in the pre-holiday period. Moreover, 87.6% of consumers consider clear item photos as a more crucial element of a great online shopping experience that product reviews.
Instagram shopping tags became the main harbinger of the new ad format. Being launched globally last year, this new ability for retailers is demonstrating excellent results. First thing first, traffic to websites of online stores that have shoppable posts increases almost by 1-2% per month. Secondly, the Instagram revenue of some ecommerce businesses that began selling on Instagram rocked up by 13%. According to the Instagram official statistics, almost 75% of users take some actions such as visiting a website, saving a photo or sharing info about a product with friends after viewing a business post. Along with that, the overall Instagram ad revenue in 2018 increased twice compared with the previous year which indicates that this implementation has become prosperous for this social media network as well.

Instagram shopping tags

How will shoppable image ads work?

Basically, the mechanics of ads on Google images will be the same. A seller will be able to tag multiple prices directly on images. If on Instagram, users can pin only up to 5 product prices on one photo, the limitation for Google advertising images has not been specified yet, as well as other important details. For instance, what are the requirements for pictures, do they need to be SEO-friendly or can be uploaded only as ad creatives.

Tagged images are expected to be labelled as “Sponsored” to make it easier for consumers to recognise ads. By tapping on the picture, a shopper will be redirected to the website. Will Google duplicate the product information as on Instagram remains to be seen.

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

Surojit Chatterjee, the Vice president of Google, stated that their principal goal is to inspire people to find the appropriate product and improve the shopping experience. She said that today customers do not search for a simple image on Google; instead, they seek for fresh ideas. Looking at ready-to-wear solutions, this is much easier to understand how these products will fit them or their interior, or what colours they will be harmonised with.

Shoppable Image Ads

One more curious thing is that Google will also bring Showcase Shopping ads to a Google Images search engine results page, changing the design a bit, since these two formats of shoppable ads follow the same goals. Recall that Showcase Shopping is now available in 17 countries and used only for very broad top-of-the-funnel queries, unlike product ads.

This means that theoretically, almost all niches of the retail market will be able to run such ad campaigns. However, the creators focused more on visually esthetical spheres such as fashion and home design.

Along with that, online retailers will be able to “stream” their relevant products information beyond advertising on Google at no charge, using Merchant Center.

Shoppable Image ads

When will be launched?

Shoppable images on Google are currently being tested only among a selected number of retailers. However, this is expected to roll out officially in Autumn 2019.
Lack of official information arouses rumours that shoppable image ads will be displayed on curated content from Google publishing partners. However, these resources don’t clarify anything about ad image search engine optimisation.

Being a premier Google partner, we will be able to test shoppable image ads as soon as this is available. If you want to optimise images on your ecommerce website, feel free to contact our SEO experts today. 


We are recognized as a top E-Commerce Design & Development Company on DesignRush

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

PPC Case Study: How to increase brand awareness with digital promotion & TV ads

October 22, 2020

TV advertising is still the most effective channel for developing a brand in both the short and long term. Despite this, launching TV flights* is up to 60%  more profitable in combination with an online promotion. *In marketing, flighting is a process where advertisers schedule messages to run during optimal periods of time, followed by Continue reading >

6 Metrics for Ecommerce Websites You Didn’t Know About

October 16, 2020

Keeping track of the number of visitors, orders, and the bounce rate has long been insufficient to effectively develop an online store. Pavel Kapelyushny, Deputy Head of Customer Development at Promodo shares six important metrics that eCommerce marketers and business owners should regularly monitor. Percentage of missed impressions in the search Let’s say people place Continue reading >

PPC Case Study: How to Increase Sales in the Online Store During the Lockdown

September 22, 2020

Many online marketers habitually classify PPC ads as a tool for boosting direct sales. However, this type of advertising can be an effective means to increase brand awareness. In this article, we share the case of a premium audio equipment retailer from the UK. Client Premium Sound is a Hi-Fi & home cinema equipment retailer Continue reading >

The Ultimate Guide on Google Shopping Campaigns

September 11, 2020

In 2019 Adwords shopping campaigns generated 29% more revenue year-over-year. Whereas paid search revenue increased by only 13% over that period. Is it possible to increase conversions from Shopping ads in 2020? – Yes! Learn the best practices from real cases explained by our PPC Specialist Vladislav Platonov. What is Google Shopping? Google Shopping is Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please
SEO

Google launches Shoppable Image Ads

0
start now

Start now