Google Play- The Expedient Medium to Market Your Business

In the technologically sound society we live in, Smart Phones have easily claimed the status of a necessity rather than a luxury. In a world where a smart phone is viewed as an individual’s only resort for addressing his entertainment related needs, it does not come as a surprise that Google, an acutely-focused customer-centric company, has churned out Google Play.

Entertainment is supposed to be fun but keeping thousands of apps, endless list of tracks, countless movies and infinite eBooks amassed at a single platform can get tricky. In addition, moving different file types from one computer to another, syncing of devices and lots of wires can transform your idea of unlimited fun into an everlasting nightmare.  To eliminate any such issues and to guarantee users an optimal, hassle-free entertainment experience, Google Play comes into the picture.

Quickly manifesting its significance as an entertainment hub, Google Play is your exclusive destination for digital entertainment. Breathing life into the notion of “entertainment-anywhere and everywhere”, it establishes a cloud-based entertainment spectrum where all your favorite movies, music, books, apps and games are stored online without you ever having to worry about moving them.

Experts believe that what triggered Google into introducing Play was that the toolbar would have looked cluttered otherwise with separate tabs for each entertainment category as can be seen below.

If you think that Google Play is only a cloud-based service catering to your entertainment needs, nothing can be father from truth as there is more to it than meets the eye. If you are looking for ways to secure global reachability and more visibility for your business, Google Play promises you all the assistance you need to get your business on top. Wondering how to do it? Read on to reveal secrets to market your business the smart way.

When looking for ways to promote your business creatively, have you ever considered using Google play? If not, you have no idea what you are missing. It is, unmistakably, the most effective means of advertising your business is to keep it in the consciousness of the public. This exposure poses multi-faceted advantages namely brand recognition, increased visibility and global reach. Here is how.

Google Play allows you to download music, movies, apps, games and eBooks. While some of them are available for free, others require you to pay a nominal fee. Any download from Google Play is through Gmail which is, again, a subsidiary of Google. When a download takes place, the business collects statistics such as one’s age and interests. This information is then provided to marketing agencies. Since they are responsible for promoting your business, they structure their promotional strategies around them. This is the reason the advertisements you see are highly calibrated and are relevant to your interests.

Creating an app or game for your business, regardless of its nature, can help you target a larger demographic. This can be achieved in various ways. For instance, a restaurant owner can create a game or an app with the name same as his restaurant. If the idea of designing a game appeals him, he can have his logo displayed prominently at the corner of the screen and for every level the player completes, he will get rewards with names of entrees on the restaurant’s menu or he can use the name of his specialty dish for pickups the player has to collect to gain points on his way to level completion.

Using the same restaurant example, if the owner wants to create an app for his restaurant, he can offer discounts when an order is placed through the app. When the order will be delivered, the customer only has to show the confirmation he has received on his smart phone and he can get, say, 5% or 10% discount right away. In any case, it is far easier to place an order through an app as the customer will be saved the inconvenience of making a call.

For instance, MacDonald’s, a well-established food chain, also has their app on Google Play, giving customers a variety of options from locating a nearby franchise to placing orders online. If a giant like MacDonald’s can use Google Play to its advantage, any business can.

The restaurant owner can also align other mediums into his promotional campaign. He can use social media, blogs or introduce contests to inspire a sense of association as it encourages individuals to choose his business/ services over others. The restaurant owner can also make use of an app promotion network that trigger incentivized downloads.

Another example is that of an airline that has introduced an app on Google Play. Now the user can do anything deemed imaginable by using this app. He can check the flight status, make reservations, track baggage, purchase tickets online and review his transactions. The following illustration has been taken from airline named ‘Air Asia’ that decided to go online and is reaping profits.

Large corporations and more established businesses are rolling out apps and games on Google Play and are making huge profits from them whether they are free or not. This is because Google Play ensures consistent exposure to the brand name, making the company the first thing to come to one’s minds when a user needs a product or service that a business is offering. Below is an illustration of app by Pepsi that is available for free download on Google Play.

The best feature of Google Play is that it targets users who are specifically looking for entertainment or help in your niche. The users who will download your application will be the ones particularly looking for product or services to suit their needs. This is the most effective means of marketing as it allow users to come to you seeking help. A list of benefits that Google Play brings about to any business is outlined below.

  • Attracting customers is synonymous to success as no business can flourish without customers. With millions of users across the globe using Google Play, you are actually introduced to virtually countless users seeking assistance.
  • Using Google Play for promoting your business is a savvy marketing technique. An initial investment will incur but you will at least be securing a higher conversion rate. Once it will start paying off, you won’t have to put a lot of money into it.
  • Google Play establishes ease of use. With a dynamic and interactive interface, Google Play believes in keeping things simple while effectively helping you to pave your path towards success.
  • Since Google Play is accessible anywhere and everywhere so any promotional strategy you use to promote business on this platform will work 24 x 7, 365 days of the year.

Bottom-line, with more competition for every business in the market, it is time you step up your game and get your business all the limelight it deserves with Google Play. Start working, a potential clientele awaits you.

Leave a Reply

Notify of

Recent posts

How Digital Content Marketing Can Increase Your Brand Awareness

January 15, 2020

Once upon a time, in a town far far away, a certain eCommerce company’s marketing expert presented a brand awareness strategy to the board of directors. She talked about TV advertising and digital marketing, provided an assessment of engagement and even calculated the number of people who would learn about the brand after the campaign. Continue reading >

What is target audience in digital

December 27, 2019

“You’d better know your target audience!” – marketers tell us often and persistently. And there’s a reason for it. A poorly elaborated target audience may lead to an advertising campaign failure. Let’s figure out why it’s crucial to know your target audience, how to define it and how to use your findings to improve your Continue reading >

Black Friday 2019 Report: Which Digital Marketing Channels Converted Best (+Infographic)

December 13, 2019

How has the demand changed in 2019? Why do you need to focus on brand queries? How to reach top search results on Black Friday? Our Promodo team has researched how the Ukrainian eCommerce market prepared for Black Friday and what digital marketing channels did online retailers use for the ad campaigns in 2019. We Continue reading >

Abandoned Cart: How To Return Customers To Your Website

December 6, 2019

More than 80% of customers leave their online shopping carts abandoned, and 87% of them are ready to finish their order later. Of course, “later” sounds good, but this doesn’t mean that they will return and finish their shopping. What is an abandoned shopping cart “Abandoned” or forgotten is considered a shopping cart in which Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]


+44 (0) 20 313 766 81
+44 7852 537715

The Terrace AT5,
Grantham Street,

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please

Google Play- The Expedient Medium to Market Your Business

start now

Start now