All links are not created equal. It comes as no surprise that quality of links on a websites is one of the most influential factors that can be the difference between success and failure of your SEO campaign. While a website owner can ensure the quality of outbound links, inbound links are beyond one’s control and this is where things start getting dicey.
In the World Wide Web landscape where the competition is so aggressive that survival is more difficult than ever before, quality links are of paramount importance. Despite the fact that this element critical to SEO success is often overlooked, it is high time for website owners to realize its significance, given the way it can take an otherwise ignored website to the top of search engine rankings.
Google, famous for its ingenious ability to establish utmost convenience for website owners, has yet again stunned the world by rolling out a new tool. This tool will allow website owners to disavow any links they believe is harming their ranking. Aimed at identifying any website that is making use of wrong practices to improve its rating, this new tool will address any issues related to spam or unnatural links.
There have been instances where website owners have been informed that there are ‘unnatural links’ pointing to their website. As explained above, since a website owner has little to no control over links that point to their website, this is Google’s take against such problems.
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Everyone knows that Google as well as the search engines take links into consideration when filtering results. Links on web pages help a search engine get a good idea about a website’s relevancy to a search query. Links are often used as a basis for the results displayed. Google, therefore, realized the potential influence links have on a page’s rank and so this tool was introduced.
Google never shies away from fighting linkspam. There are several algorithms that are already in place to detect them. Manual actions are also taken but this tool will help the search engine to better evaluate page rank and will target any fraudulent practices that are being used to accomplish better rankings.
If you have ever fallen prey to linkspam, Google must have sent you a message warning you against unnatural links that are pointing to your site. This message is sent when Google detects link exchanges, link schemes, paid links or any other schemes that violate the search engine’s guidelines to ensure quality. If you have received any such message, it is strongly recommended that you get rid of all the low-quality links pointing to your website as soon as possible.
This is the best way to go about the process of securing your website and encouraging white hat SEO practices. While this may initially damage your site’s ranking, it will be certainly better than being thrown off the directory by the search engine. This will only go in your favor because not only will you be helping the search engine by removing bad links on your own, you will also be able to protect your website’s image.
Just imagine how smartly you will be able to improve your website’s credibility with the absence of any spammy links that point to you. What business owners often fail to realize is that spammy links may improve your ranking but they are going to leave a bad impression on your traffic and prospects. No wonder people will jump to conclusions about the quality of products or services you will offer and will refrain from dealing with you for obvious reasons.
There might be instances when you have removed as much problematic links as possible from your website but there will be links that will give you a hard time coming down. If you think you are helpless, think again. Google has a page named Disavow Links where you can list all the troublesome links you believe the search engine should not take into account when assessing your website. The best part is that there is no limit to the number of links you can specify.
In addition, the format of this Disavow Links Page is quite simple and effective which means you will be able to go about the entire process with minimal hassle. So what are you waiting for? Go to the “Links to Your Site” feature you will find in the Webmaster Tools. It is a great place to start. You can start off by checking each of the links individually. Just be prudent in your selection and do not disavow a link you regret later on.
To learn more about the feature, check out the Help Center.
So, why wait? A website free from spammy links is only a few clicks away!