Google Unveils New Tool- Identify And Disown Links That Aren’t Worth It!

All links are not created equal. It comes as no surprise that quality of links on a websites is one of the most influential factors that can be the difference between success and failure of your SEO campaign. While a website owner can ensure the quality of outbound links, inbound links are beyond one’s control and this is where things start getting dicey.

In the World Wide Web landscape where the competition is so aggressive that survival is more difficult than ever before, quality links are of paramount importance. Despite the fact that this element critical to SEO success is often overlooked, it is high time for website owners to realize its significance, given the way it can take an otherwise ignored website to the top of search engine rankings.

Google, famous for its ingenious ability to establish utmost convenience for website owners, has yet again stunned the world by rolling out a new tool. This tool will allow website owners to disavow any links they believe is harming their ranking. Aimed at identifying any website that is making use of wrong practices to improve its rating, this new tool will address any issues related to spam or unnatural links.

There have been instances where website owners have been informed that there are ‘unnatural links’ pointing to their website. As explained above, since a website owner has little to no control over links that point to their website, this is Google’s take against such problems.

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

Everyone knows that Google as well as the search engines take links into consideration when filtering results. Links on web pages help a search engine get a good idea about a website’s relevancy to a search query. Links are often used as a basis for the results displayed. Google, therefore, realized the potential influence links have on a page’s rank and so this tool was introduced.

Google never shies away from fighting linkspam. There are several algorithms that are already in place to detect them. Manual actions are also taken but this tool will help the search engine to better evaluate page rank and will target any fraudulent practices that are being used to accomplish better rankings.

If you have ever fallen prey to linkspam, Google must have sent you a message warning you against unnatural links that are pointing to your site. This message is sent when Google detects link exchanges, link schemes, paid links or any other schemes that violate the search engine’s guidelines to ensure quality. If you have received any such message, it is strongly recommended that you get rid of all the low-quality links pointing to your website as soon as possible.

This is the best way to go about the process of securing your website and encouraging white hat SEO practices. While this may initially damage your site’s ranking, it will be certainly better than being thrown off the directory by the search engine. This will only go in your favor because not only will you be helping the search engine by removing bad links on your own, you will also be able to protect your website’s image.

Just imagine how smartly you will be able to improve your website’s credibility with the absence of any spammy links that point to you. What business owners often fail to realize is that spammy links may improve your ranking but they are going to leave a bad impression on your traffic and prospects. No wonder people will jump to conclusions about the quality of products or services you will offer and will refrain from dealing with you for obvious reasons.

There might be instances when you have removed as much problematic links as possible from your website but there will be links that will give you a hard time coming down. If you think you are helpless, think again. Google has a page named Disavow Links where you can list all the troublesome links you believe the search engine should not take into account when assessing your website. The best part is that there is no limit to the number of links you can specify.

In addition, the format of this Disavow Links Page is quite simple and effective which means you will be able to go about the entire process with minimal hassle. So what are you waiting for? Go to the “Links to Your Site” feature you will find in the Webmaster Tools. It is a great place to start. You can start off by checking each of the links individually. Just be prudent in your selection and do not disavow a link you regret later on.

To learn more about the feature, check out the Help Center.

So, why wait? A website free from spammy links is only a few clicks away!

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls

March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

How to combat cart abandonment with UX: detecting common checkout mistakes of eCommerce brands

February 23, 2021

Online checkout stats shows that more than 80% of online customers abandon their shopping carts. Out of them, about 87% are going to finish their order later. We are not sure if businesses are ready to sacrifice and lose time waiting for those 87% to return and complete the checkout, that’s why in this article Continue reading >

Making the most of email marketing in the beauty industry | Case Study

January 29, 2021

How to engage your mailing subscribers to visit your website? What’s the optimal mailing frequency? How to increase your conversion rates with email marketing? These questions are frequently asked by marketers. The situation gets even more challenging when it comes to the subscribers of a well-known beauty brand. In this material, we share the email Continue reading >

How to market furniture: email, content and remarketing as parts of IKEA marketing strategy

January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please
SEO

Google Unveils New Tool- Identify And Disown Links That Aren’t Worth It!

0
start now

Start now