Social media has become an excellent platform for business bloggers to entice new readers. Twitter has a large community that is constantly sharing recent crazes between themselves. Twitter has both a short-term and long-term benefit for bloggers looking to grow traffic numbers for their blog. The idea is to market the blog in an appropriate manner in order to gain new followers and ‘word of mouth’. This article will take a look at what it takes to become an agile business blogger by using the help of Twitter as a launching board.
Valuable Content
This is a simple aspect of ‘tweeting’ that is often forgotten by bloggers. The idea is to 
essentially tweet information that is deemed respectable and would engage the followers reading it. Never assume the individuals reading tweets are not able to see through gimmicks. Many tweets that are essentially ‘forced advertising’ will be chewed right up and spit back out by the Twitter community. There is nothing more despised than spammers. It is important to not trek down this path because it does not work and would only generate negative consequences. Once an account has been blacklisted, it is almost impossible to come back and gain the trust of followers.
Frequency
There is a balance to find here for bloggers looking to tweet their content. It is easy to get excited about the latest blog post and start posting snippets from it onto the Twitter account. This is a mistake that is made by many bloggers and can backfire in a hurry. The idea is to post bits and pieces (the most enticing ones) and leaving the rest for the followers to read in the actual blog. Putting up the best parts from the blog into the Twitter account renders the entire purpose of the account useless. Readers will simply read the quotes on the account and not bother clicking the link to the blog. An agile business blogger always knows what will attract the attention of the followers and get them to continue reading the content on the actual blog site. Here are a few ‘frequency patterns’ that can be used on one’s account:
- 1 hour apart
- 5 hours apart
- 2 times a day in spurts (not recommended until large followers list developed)
The idea is to find the right balance. These are just generic suggestion and should be followed blindly. Each blogger will know what the ‘just right’ spot is for their account. The interaction between followers and oneself is the biggest indicator of how things are going. Followers will easily vent out, if the tweets are too frequent or not.
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Participation/Engagement
The best and most trusted method of gaining followers and eventually readers is through constant interaction. Potential readers need to understand that this account is not just for advertising purposes. This is an account that has an actual personality behind it willing to interact and communicate with others. This can include retweeting others and letting them know how one feels about their content. It is a little ‘back and forth’ process that can reap the most dividends for bloggers looking to build a large audience.
Short and Sweet
Lengthy tweets will lead to less retweets. This is always the case in the Twitter world and one has to be immensely popular to pull of larger tweets. Followers will be less eager to retweet information, if the tweets are long. They want a nice and simple tweet that sends a good message about the topic being discussed. Good bloggers that are looking to engage followers on Twitter have to immediately learn the art of being concise.
Buy Followers on Twitter
There are numerous sites online that can help expedite the process for business bloggers. The idea is to pay a certain amount of money and followers will be drawn to one’s Twitter account. It is a simple procedure that can rake in a lot of followers. Some bloggers don’t have the time to sift through the depths of Twitter and engage as much as needed. By purchasing followers, the number of hits can be exponentially raised in a shorter span of time. There has to be a combination of effort on part of the blogger in order to make purchasing of followers worthwhile. One cannot simply sit back and let the process unfold as the followers will not stay around. Once the followers are there, it is time to start encouraging their participation and engaging them with quality content.
Concluding Thoughts
The question on how to get more followers on Twitter is one of the biggest going around. Companies tend to spend millions of dollars in advertising money on this practice. Yet, the best solution does not always lie in one’s wallet, but in the content being tweeted. Nothing will win followers over than a good tweet. This is a proven concept and should always be the ‘go to’ move for a blogger looking to develop a larger audience.
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