January Digital Digest

Years are changing, but our tradition to inform you about the brightest and smartest social media campaigns remains the same. We are happy to bring you the January edition of digital digest, where you will find new viral commercials, 2013 stats and some of the most touching videos with Christmas spirit.

Christmas videos

  • Coca-Cola is already associated in our mind with Christmas, to continue this old good tradition this year Coca-Cola ran the Christmas Taxi campaign in Rome. It is hard to catch a taxi during the holiday rush, so this is when Coca-Cola taxi comes to rescue and picks you up J.

  • London-based company specializing in a post-production and visual effects, Rushes filmed incredibly beautiful and touching video to congratulate on New Year. Watch adventures of lovely deer in the London streets.

  • Railroad Corporation Amtrak decided to bring some holiday cheer to the passengers at the Chicago Union Station with magic piano. Check out the video and enjoy classic piano music.

  • Okay, if you a fan of cats, you might like this. Friskes created Christmas video featuring the most popular on the Internet cats, including Grumpy Cat. Holiday-dedicated commercial tells about not easy life of cats on Christmas.

Viral commercials and digital campaigns

  • Pick up lessons from Samsung you can see in a new Galaxy Gear video. Who has more chances: a guy with smartphone or a Samsung’s smartwatch owner?

  • Samsung always has powerful campains, so to promote GALAXY Samsung launched video “The Вeginning” which tells about aliens invading the Earth. To save the mankind the greatest football players fight with strangers.

  • In October Digest we told you about Mercedes’ magic body control commercial with chickens playing the main role. Now automobile brand Jaguar has got the answer: “Magic Body Control? We prefer cat-like reflexes, don’t you? “

  • Turkish Airlines commercial pictures “Barcelona” player Lionel Messi and the famous basketballer  Kobe Bryant in a  selfie shootout where they show places they have been to.

  • The Exsus travel company invites to take a tour across 1055-kilometre-long California’s Pacific Coast. To enjoy the scenic view and learn lots of interesting facts, you simply need to go to Highway One Road website.

Social media

  • Twitter, Facebook and Instagram published reports about the most discussed topics in 2013. Twitter presented the most trending tweets on the special microsite #YearOnTwitter. 
  • Facebook created a separate page on Facebook Stories dedicated to the people, events, topics and mems which generated the biggest buzz. 
  • Instagram concluded a list of top 10 popular areas where photos were made. By the way, this year Instagram made a great break-through – over 60% of its users live outside the USA. On Instagram you can also find an official community of Star Wars.
  • According to EMarketer, Facebook is the second after Google place selling the largest amount of Internet advertising. In 2013 the social network earned around $3 billion (7,4% of all digital ad in the USA), the revenue Google received made up $17 billion (40%). The source of such Facebook success is video ads automatically showed in the news feed as well as ads displayed on Instagram.
  • Starcount reported that the world’s most popular brand in the social networks in 2013 is Samsung. The total number of its followers reached 16 million people. The second place was given to Walt Disney followed by NationalGeographic in the third place. In 2013 NationalGeographic’s You Tube channel has been watched around 160 million times.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

SEO Case Study: How to get a niche business in the top of the search results using relevant high-frequency queries

January 20, 2021

Promoting a niche business can sometimes be a challenge. When deploying your forces on the SEO battlefield, it’s extremely important not only to conduct an in-depth competitor analysis but carefully define the requests that are the target in your particular niche. Then come internal and external optimisation, and a number of actions required to improve Continue reading >

How to quadruple website traffic in the real estate niche in 8 months | Case Study

December 21, 2020

Marketing in the real estate niche has certain peculiarities. In this article, we share the case of Kampas, a Lithuanian online business and explain how SEO assets can help to increase visibility in the search results and quadruple the organic traffic! Check the whole story of cooperation on our website. Client Kampas.lt is a real Continue reading >

The future is here: a detailed overview of Google Analytics 4

December 18, 2020

The year 2020, among other things, has brought to the world the long-awaited Google Analytics 4, which is now officially released and available worldwide. What are the key changes and how Google Analytics 4 differs from Universal Analytics? Who will benefit from the transition to the new data model and how to get started with Continue reading >

How to enter a new market using PPC advertising | Case Study

December 1, 2020

How to enter a new market? This is the question lots of retailers who successfully promoted their products within certain regions frequently ask. Marketers tend to believe that display advertising is the easiest way to market a product when entering a new market. In this article, we share the case of an international player and Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

January Digital Digest

0
start now

Start now