There are numerous cases where boosting sites with links had little effect or even backfired on the site’s positions. Most part of the time, poor SEO link-building strategies are to blame.
In this article, we will discuss the importance of link strategies, their types, and benefits and the steps required for their creation.
What is Link Building & Why is It Important for eСommerce
Many SEO experts and marketers make the incorrect conclusion after having a bad experience with link building. They either don’t do enough or they keep making the same mistakes over and over again. As a result, they don’t think their lack of a consistent link-building approach is the real issue.
According to Google’s algorithm, your site will rank higher if other reputable sites link to it. In this way, it strives to improve the ranking of relevant key queries.
There is, however, a subtlety!
SEO experts “take the quantity” by purchasing links on multiple websites in an attempt to rapidly and cheaply increase their link profile. Five to ten years ago this strategy produced excellent results. But modern ranking algorithms are extremely complex. However, the quantity of linkages is not the primary metric. The importance of their quality has increased recently.
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In this article, we will discuss the importance of link strategies, their type and benefits and the steps required to create them.
Link Building Strategy for SEOs and Marketers: What to Do
The key to successful link building is developing the appropriate content strategy and outreach approach, as this will allow you to build quality links and increase the ranking of your landing page and website.
People appear to believe that eCommerce companies don’t need to invest heavily in link development because they offer items, not content. However, just like any other online business, eCommerce firms must create backlinks from credible websites to their content in order to rank well in search engine results.
Let’s take a closer look at some of the most effective eCommerce link-building strategies and how they can help your online business.
Step 1. Build a Useful Blog
Including a blog section on your website enables you to create content worthy of links. Such content can be anything that is instructive, on-trend and interesting.
This does not funnel users straight to important product pages, necessitating the development of an internal linking structure that combines your content marketing approach. This positively impacts both the consumer journey and the efficacy of your link-building strategies, therefore it is a worthy investment.
For example, Press is an online retailer that offers a variety of soups, cleanse kits, and juices made from plant-based ingredients. Its blog is a significant component of its eCommerce website. In fact, it has its own landing page and is known by the term “The Squeeze.” Press educates its visitors on how to maintain a healthy lifestyle through the usage of its blog, as well as on how the company’s juices and soups provide a variety of health benefits.
Users interested in an eCommerce product are attracted by blog material. It provides information on a variety of subjects that can be referenced and linked to on other websites. Articles that are helpful to the reader will always be referred by other brands or news outlets.
Step 2. Use Guest Posting
Do not hesitate to market yourself and your eCommerce brand. First, begin on a modest scale by contacting the individuals you’ve linked to in your article and informing them of your initiative. Any mention of you or your business can lead to relevant link chances, such as supplying quotes for an online magazine.
Guest posting on renowned websites, such as Entrepreneur, maybe a fantastic thought-leadership opportunity that places your brand in the spotlight (and with a link back to your website) at no expense.
However, you may also incorporate a link into your link-building strategy in a more simple and understandable way. Guest post marketplace will be a wise choice of action. It provides users with access to hundreds of websites and telegram channels from which they may select for the purposes of advertising and promotion. Moreover, it gives real-time audience statistics and dynamics for the properties including traffic and audience sources for the previous six months. The service is officially integrated with Ahrefs and Serpstat, in addition to 40+ other indicators, allowing the convenience of selecting a donor site. According to Trustpilot the service has an excellent reputation among customers.
Step 3. Influencer Review
When you have made the decision to pursue the path of influencers and bloggers, the next step is to choose who you will contact and how you will communicate with them. Because many people who have big social followings are bombarded with dozens or even hundreds of messages each day, you need to be as strategic as you possibly can.
Use tools to research popular bloggers in your niche who might be willing to partner with you. When you find someone who seems like a good fit, ask for a media kit to get a view of their audience and engagement. You are free to inquire about the prices if you find that what you see appeals to you.The majority of bloggers and influencers have their own criteria and pricing for giveaways which often are determined by their particular sphere of expertise, the size of their audience and the impact they have.
To give you an example, let’s look at Dunkin’ Donuts and Charli D’Amelio’s collaboration.
Teenager Charli D’Amelio immediately rose to fame as a result of the dance videos she posted on TikTok shortly after the app’s release and subsequent popularity. In the year 2020, she was successful in acquiring a deal with Dunkin’ Donuts. She regularly publishes videos of herself eating donuts and sipping the signature drink named after her: “The Charli.”
This partnership triggered a 57% increase in people downloading the Dunkin’ app and helped the well-known donut franchise in selling tens of thousands of additional beverages.
In addition to advertising, Dunkin’ Donuts received a quality link, which had a beneficial impact on the site’s ranking and brought them a large number of new users.
Step 4. Find Relevant Broken Links
Broken link building is identifying websites that link to obsolete resources and requesting that they connect to an equivalent resource on your website.
It requires an approach that is both well thought out and successful. Broken link building is a procedure that needs to be broken down into three steps for success. These steps are as follows:
- Finding broken links from relevant web pages
- Finding or developing information that is worthy of being linked to is an important step.
- Reaching out to website owners in an effort to offer your own material as a replacement for the broken link is an important step in the broken link-building process.
Taking advantage of pages that your competitors have removed from their websites and establishing broken links to your own content might be an excellent strategy to construct thematically relevant connections.
It is also a fantastic method to contribute to the cleaning up of the internet!
No one enjoys following a link only to discover that it leads to a page that no longer exists; you can view your efforts as assisting others which will ideally result in an excellent connection being provided to you in return.
Step 5. Look for Brand Mentions
When your brand is mentioned in a blog article, a link is often included. Occasionally, individuals forget to include the link. If you can determine when this occurs, you may contact the website’s owner and get backlinks. The question that needs to be answered, however, is how to locate unlinked brand mentions in the first place.
Setting up a Google alert for your business will notify you whenever a webpage containing your brand name is published. You can customize the alert settings based on the type of source, language, region and frequency of email notifications.
In addition, Ahrefs had to deal with a problem that was very similar to this one and they devised a fantastic solution. You can quickly determine which links need to be updated by using the Backlinks report included in Site Explorer.
Building links continues to be one of the most successful methods for increasing the amount of website traffic that an e-commerce company receives. Links are a powerful tool that will assist your online business to rise above other websites. This is the case despite the fact that links are not a replacement for technical SEO and content.
Discover the perfect combination of strategies that will produce the best results for the least amount of money, put those strategies into action and watch your organic internet presence grow!