Like any other business, Google is aimed at providing its users an ideal experience. This means delivering the information usersare looking for without them having to go through web pages that are not only full of useless information but also fail to address the query typed in the search box in the desired manner.
Every second, Google is rolling out updates for its ranking algorithm and it seems that the giant’s ways of evaluating a website’s rank have no end. Google Panda was the new change introduced to the ranking algorithm in February 2011 asGoogle Panda intended to take the high quality websites to the top of search engine results returned to the user.
Ever since the Panda update, ‘quality content’ is a hot topic under the speculation of scores of SEO teams and experts. The rules of the game have changed after the Panda update and users are amused to find result listings that are more accurate than ever before.
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This update suggests a refreshingly new modus operandi where any efforts to fool the algorithm just won’t work. This is because the unconventional algorithm is known to use real evaluators who will actually view a page and rank it on the basis of how effectively it responds to a search query. The following sheds light on what’s in and what’s out of the SEO trend. In addition, the following are tips endeavored at enlightening website owners as to what they should do to ensure effective post Panda content marketing.
Natural Flow of Words Is IN, Keyword Stuffing Is OUT
It is time you stop thinking in terms of specific keywords. In fact, it is strongly advocated that you related terms into account. For instance, if you are writing on an article on ‘fast weight loss’, instead of packing it with that specific keyword, use related terms such ‘diet’, ‘fat loss’, ‘exercise’ etc. If you are writing an article after sufficient research on the topic, you won’t actually have to make any deliberate efforts to include them in the content as they will occur naturally. In addition, a keyword should not make a phrase sound awkward and make sure that it does not disrupt the flow of the article.
Journalistic Content Is IN, Article Spinning Is OUT
It is quite easy to spin an original article but you can be rest assured that it will never bring about the desired outcome. In such a scenario, only informative and well-written content with valuable references will make any difference. Prefer using primary references only as they are more reliable.
Useful Links Are IN, Endless Affiliates Are OUT
If some other site is offering information that will be valuable to the user, link your website to that page otherwise refrain from doing so. Having a long list of affiliates won’t get you anywhere because Google Panda will catch your site and instead of earning you some kind of advantage, you may actually be penalized for doing so. Use social media to earn your website visibility.
Authoritative Websites Are IN, General Websites Are OUT
Except for blogs, one of the requirements established by Google Panda is that every website should now have a niche. Instead of becoming the jack of all trades, the new updates require websites to be structured around a certain topic and should then shift its focus to becoming one that everyone would go to when searching for that specific product or service. Take the high-ranking trends into consideration to make a choice of topic for your website and use reliable websites only when stating any facts.
Informative Content Is IN, Landing Pages Are OUT
When a user lands to your website, he instantly wishes to come across the information that landed him to your page in the first place. Given the fact that internet users are constantly on the go, if you give them a list of links directing them to other pages, they are most likely to go for the ‘back’ button instead of taking time to go through each and every link. Algorithms such as Google Panda understand such strategies, so do the evaluators ranking the pages. Therefore, give them something they can value instead of allowing them to throw away your website regarding it as spam.
How many of you feel frustrated when EHow appears in your results? It is the biggest example of a content farm, which is a website devoid of meaningful content and outrageously stuffed with advertisements. The evaluators at Google understood this and recent results have shown that the visibility of the website has decreased by 66% as a result of the algorithm update as shown in the illustration below.
Another blog named Techinfo increased its visibility by 86.12%. The blog was sharing valuable information, the keywords were appearing organically, the affiliate websites were valuable and the links on the web pages were limited but useful. Since this blog adhered to all the specifications, it observed a steep rise in its visibility as illustrated by the following graph.
Similarly, there have been other instances where bigger brands got bigger because of the recent update to the ranking algorithm. Some of these include reed.co.uk, monster.co.uk etc.
On a final note, Google Panda means that now a website owner should not hesitate to go the extra mile. One has to step up in order to stay in the game because now you can’t cheat or trick the system. If your stuff is good, there is no reason why you won’t get search engine referrals. While it may sound like a lot of work, know that it is what you need to make your business