Pubcon New Orleans 2014 review part 2: best presentations

Yesterday we did review of the best tweets containing the most memorable quotes from Pubcon in New Orleans, and today we publish the presentations which Pubcon speakers generously shared with Internet marketing crowd. They hold for us many insights and actionable tips so let’s get started!  

They say that devote 20% of time to content creation while 80% of time to its promotion. It turns out to be true as Internet space becomes saturated with the content and reach the target audience gets more challenging. In his speech Larry Kim showed that content promotion doesn’t narrow down to SEO or guest blogging only, he reminded us about other very effective ways to expose your carefully crafted content to the right audience. No wonder his presentation received lots of positive feedback in social media.

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If you up to now you have doubted whether the visual is going to become a major trend, after watching Matt Siltala’s presentation, you will become certain about this. The role of visualization can’t be underestimated when it comes to information perception, and in his presentation Matt shows can we turn the data into visual format virtually on any social media platform.  He also provides lots of statistics, handy tools to implement your ideas and great case study. So this presentation is definitely worth checking out.

SEO has been for long in our minds so we still are eager to learn what else it has for us and for our online source promotion. An experienced marketer and a nice person who we had pleasure to talk to personally,  Eli Schwartz, presented the information on how to grow the traffic and conversion internationally via keyword research done correctly. Specifically he told the audience what tricks to use and what pitfalls to avoid when looking for the keywords in different languages.

Sean Jackson is a founding partner of a popular Internet marketing source Copyblogger.com, so he surely knows how to act if you want your content to be shown in front of the right audience. In his presentation “Optimizing content for discovery and conversion he outlines some core elements of on-site and off-site optimization which are foundation for successful content performance. Make sure to check whether you implement for your blog all the tools he is mentions in presentation

At Pubcon all presentations were infinitely useful and very to the point. In her presentation Kim Krause Berg gave tips on how to persuade the customers and communicate the clear message to the target audience via site design, internal structure, usage simplicity and clear path to the product. She covered the tools which help check site accessibility, track conversions and recommended top experts to follow.  All in all, it was very informative and useful presentation. Thank you, Kim!

We should note that Google plus was a hot topic during the whole Pubcon.  Mark Traphagen presented the study of mysterious disappear of Authorship results in Google Search which took place during December 2013. As it turned out, Google is using some kind of scoring of content quality which helps it estimate the authors’ articles and there are other factors Google considers during the rankings.  Mark also gave a list of ways authors can improve the chances their authorship results are shown in the search,  so hurry up to check his presentation 😉

If you are brand is well known and enjoys a large audience, it doesn’t mean you can be worry-free as a marketer. Famous brands may face different types of issues too. In her presentation Associate at Moz, Melissa Fach reveals the instruments of social PR therapy. She tells how to secure the brand, develop the consistent strategy of brand presence throughout all social networks, how to deal with unhappy audience and what to do when company experiences serious issues, such as the site goes down. She took the example of Moz.com, so the presentation is really interesting to watch and great to get ideas for your own business.

What does the future hold for us? What directions are Internet marketing agencies going in? What criteria are critical when you select the agency for your business and what should I do this after all? All these questions and many more are covered in  James Loomstein’s presentation – it stays away from content marketing topic and very specific which makes it great and definitely worth to check.

We hope you enjoyed these presentations and have learnt many new things for yourself.  Stay in touch with Promodo and follow us on Twitter, Facebook and YouTube to always know what is going on in Internet marketing  world and what tactics to implement for your business promotion.

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