Liliia Halka

Google Ads is a complex ecosystem powered by automation, AI, and algorithms that optimize budgets and creatives on their own.

In 2024 and early 2025, we saw several major algorithm updates that changed the rules of the game for SEOs, content marketers, and website owners.

In this article, the Promodo team will explain step by step how to set up SEO promotion of an online store: from technical SEO audit to optimization of content.

Google Analytics 4 (GA4) automatically collects all user interaction data on your website or app — from the first click to the final purchase.

In this article, Promodo experts will explain how outreach works, why it is important for online commerce, and how to build an effective strategy in 2025.

Promodo SEO specialist Oleksandr Hetmanskyi explained how to automate typical SEO tasks with ChatGPT.

In today’s App Store, where over 650 million users search for new apps every week, effective advertising is the key to success.

Instability in search results has become the new normal: numerous Google updates, personalized SERPs, increasing AI influence, and declining CTRs...

Competitor analysis is essential — it helps identify both the strengths and weaknesses of your competitors, which can highlight potential growth opportunities f

In this article, we will tell you what website parsing is, what types of it exist, how it works, and where it is used.

Are your emails not being opened, with clients unsubscribing in droves and your offers going unnoticed?

GPTSearch capabilities allow users to receive more accurate, personalized, and detailed responses thanks to artificial intelligence.

Sensory marketing is the trend of 2026. It’s about conveying an idea or product by amplifying associations.

One high-quality backlink can carry more weight than dozens of low-quality ones.

By analyzing historical data and current trends, businesses can forecast traffic. This helps effectively plan their work strategy, including SEO.

The main advantage of a one-page website is its simplicity and speed of interaction with the audience.

With the advancement of artificial intelligence and the evolving behavior of users, the rules of the game are changing.

Effective mobile app promotion is especially relevant ahead of the sales season and winter discounts when consumer interest in this category is at its peak.

Are hashtags still a thing? Hashtags are among social media search engines. They structure and organize content to target your audience. 

With Google Tag Manager, you can quickly add and update tags for analytics, advertising, and other marketing purposes, which greatly simplifies tracking.

ChatGPT in marketing is a separate tool that can considerably simplify many tasks. Here are some basic ways:

A properly search engine optimized title tag helps the search engine understand the content of the page, and increases click-through rate.

AIDA is a relevant marketing model leveraged by competitive businesses in various contexts.

Statistically, companies that respond to customer reviews get 80% more conversions. Google Maps Reviews will help you enhance your company’s image.

The key elements of a brand are branding, brand identity, and logo that serve multiple purposes. Our new blog post reflects on the main concepts of branding.

In March 2024, a leak of Google documents occurred, revealing current information about the operation of the search engine's ranking algorithms.

In this article, the Promodo team explains what is a favicon and provides all the necessary information on how to create and add it to your website.

 No matter how big your brand name is, the worst thing you can do is to annoy your viewers with intrusive ads.