Report from the Second international market conference SEMCamp-2012

28 September saw the Second international market conference SEMCamp-2012 in Kiev’s business centre “Parus”. The event was attended by over 250 people. It was organised by Promodo. The event enjoyed the same level of success as the SMM.ua 2012 conference, which took place just the previous week.

The programme of the conference deserves to be considered its main success. Excellent choice of speakers, minimal deviation from the topic, perfect length of presentations and breaks. There was a constant flow of presentations at the conference, but they were divided into sections in terms of time: search systems and the SEO market, search engine optimization instruments and progressive link building, contextual advertising for Western markets, promotion of software products into Western markets through search engines.

Presentations can be motivational or practically applicable. The first kind tell of someone else’s success (which is usually very difficult to repeat), of achievements and a difficult journey to reach a goal. Such presentations make you want to stand up, go to your computer and start working really hard. You get hoards of ideas in your head, crowding your mind and causing sleepless nights.

The second type of presentation is usually pretty boring and tells of purely practical things: how to do certain tasks, where this all goes and why it is necessary. But almost all the speakers at the SEMCamp event managed to combine these two styles in their speeches in perfect harmony. The presentations made by Olga Sorokina, Roman Dobronovsky, Craig Bedford and Vlad Voskresensky made you want to get up and act, at the same time offering a clear and defined solutions achieve a tangible goal. As a delegate at many similar conferences, I’d like to note that this is a very rare occurrence.

The result of the conference: an excellently organised and planned event, 100% success in choosing and putting together the conference programme, perfect choice of timing for presentations, a friendly and warm atmosphere, availability of the speakers after the presentations (some were questioned for several hours (!) afterwards by keen delegates). All this has helped make SEMCamp what it was – an excellent specialised conference, dedicated to Western marketing.

Synopsis of some presentations:

Roman DobronovskyPromodo

  • Penguin has hit those people the hardest, who use aggressive link building (exact
    match anchors).
  • Exact match anchors have been outlawed. They have to be heavily diluted to be used in promotion.
  • Main evidence of Penguin – reduced traffic in April 24 and May 25, 2012.
  • Penguin could have been avoided through preventative measures.
  • A way of avoiding Penguin is to delete links and use 301 redirect. Without deleting bad links all other steps are pointless, even 301 redirect.
  • After Penguin you will have to start from zero. There is no wait to return to previous positions.
  • In the first two months you will have to promote using brands or unanchored links. Only then can you use anchored links (2-4%).
  • A way of reviving an old domain after Penguin: delete links, delete content and place a stopper, then return the content.
  • It is impossible to solve the Penguin issue using just links.
  • Google is not interested in returning those that have suffered from Penguin back to the SERP page, since it is keen on selling contextual advertising to these companies.
  • Don’t forget that not all cases of reduced traffic are due to Penguin. In that case, things are not nearly as bad.
  • Google can forgive and often does forgive those who repent. This has almost nothing to do with Penguin.
  • Recipe: clean up, remind Google of yourselves, and wait for forgiveness. So – don’t despair yet and don’t use 301 redirect.
  • The method of diluting the link farm with unanchored links does not work.
  • It is not possible to automatically escape Penguin. At the moment, Penguin means a semi-ban of the website.
  • Google works for the sake of contextual advertising. So it is not in its interest to unblock rule breakers.
  • The cost of promotion has increased because of Penguin, but insubstantially. But it has had a significant impact on time constraints.
  • Promotion to the top position in 2 months is a direct route to a ban.
  • SEO means solving problems as and when they appear. Penguin is not the death of SEO, it’s just another problem.
  • Google will look more closely at the content of the site and try to remove narrow niches used by SEO specialists.
  • At the moment Google cannot do ranking without taking links into account at all, but it really wants to do this.
  • If you write lots of good content you will certainly be successful. You must focus on content.

 Craig BedfordDistilled

  • You should use the ideas that your competitors came up with before you, and not try to reinvent the wheel yourselves.
  • Work on your 404 pages. They will help attract traffic.
  • Be creative. Create joke products and interesting surprises.
  • Send small gifts to your followers, which are desirable to them. The information on this can be taken from social networks.
  • We live in a virtual world, but when was the last time you sent your audience or bloggers something physical?
  • Add video to product cards. Statistically, such cards get more links.
  • You need to improve your pages. Even if multimedia does not increase the quality of your links, it will help you increase your sales.
  • Create lively, understandable URLs.
  • Don’t create links like http://site.com/iphone4, but rather http://site.com/iphone— this will make it easier for you when the company issues a new iPhone: you won’t need to promote the page again.
  • Create seasonal pages. For example, for holidays such as http://site.com/helloween – such pages will bring results ever year.
  • The option to return the product to the shop increases the sales of an internet store.
  • Take only the best links to a competitor’s website, and use them for yourselves.

Vitaly Aleksashin, Ashmanov and Partners, Ukraine

  •  A YouTube preview shows only the first 150 characters of a description. Try to fit into this number.
  • You can’t turn off the commentary to a video. You can’t use pre-moderation, but you will need to keep an eye on them and delete spam.
  • Creation of playlists in YouTube increases the number of views. In our case it was a 1.7 times increase.
  • People are willing to invest millions into video production – and at the same time they are unwilling to invest even a few hundred dollars.
  • After all the preparatory work – links to the YouTube channel, playlists, concrete trailers, 75% are unanchored, 10% – mid frequency and non-commercial low frequency.
  • It is also good to work with other people’s commentaries, giving video responses.
  • YouTube likes it when a channel has lots of subscribers and a large number of views. But it likes live interaction even more.
  • Those who need local clients absolutely have to add the company’s address, so that the conversions can be more targeted. And those who already have a communication channel with potential clients must use this.

Roman ViliavinPromodo

  •  Inbound marketing is an opportunity to improve the relationship with youraudience, potential clients, get to know them, have interactions with them, and only then try to sell something to them.
  • The recipe for good inbound marketing is: identify client segments; promote content; receive contact information from the consumers of this content; ensure a constant connection with the client and move him along the sales pipeline.
  • The average cycle of a b2b sale is 22% longer than a b2c cycle.
  • We keep reminding previously “rejected” sales leads about ourselves and determining their status.
  • 80% of sales leads that came to you once will eventually get what they wanted, but it is not guaranteed that they will buy it from you.

 

 

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Link Building for SEO: Top-10 in 10 questions

July 31, 2020

Why link building is important for eCommerce? Probably, the best answer to this question can be given with Ahrefs, one of the most popular marketing tools ever used for SEO. Backlinks. From the sentence above, it becomes obvious the fact that the more backlinks that lead to your eCommerce website the better. In our case, Continue reading >

How to Balance Your Budget with SEO and PPC

July 24, 2020

Paid, organic and targeted ads are used to drive a website’s traffic and increase sales. These marketing channels are also known as PPC and SEO. Both being parts of Search Engine Marketing (SEM) and are equally as important for your marketing strategy. In this article, we would like to address the budget question, so that Continue reading >

Programmatic Media Buying Explained for eCommerce Businesses

July 7, 2020

If you are buying into other websites’ media space, you are probably familiar with the “direct buy” long journey that involves long negotiations with publishers, tons of emails, and other manual actions. To cut this long story short, marketers struggled to make everything automated. But they did succeed — in 2009 when the real-time bidding Continue reading >

How to Develop a Digital Strategy: 6 Questions Brands Should Answer

July 7, 2020

The right marketing strategy is exactly what defines your place on the battlefield for clients’ attention. With more than 1,400 tools that work in digital marketing, each of these can be used in a number of ways. If you want to understand which one can help to solve your business tasks, do start with a Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

Report from the Second international market conference SEMCamp-2012

0
start now

Start now