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Recent posts
6 Metrics for Ecommerce Websites You Didn’t Know About
October 16, 2020
Keeping track of the number of visitors, orders, and the bounce rate has long been insufficient to effectively develop an online store. Pavel Kapelyushny, Deputy Head of Customer Development at Promodo shares six important metrics that eCommerce marketers and business owners should regularly monitor. Percentage of missed impressions in the search Let’s say people place Continue reading >
PPC Case Study: How to Increase Sales in the Online Store During the Lockdown
September 22, 2020
Many online marketers habitually classify PPC ads as a tool for boosting direct sales. However, this type of advertising can be an effective means to increase brand awareness. In this article, we share the case of a premium audio equipment retailer from the UK. Client Premium Sound is a Hi-Fi & home cinema equipment retailer Continue reading >
The Ultimate Guide on Google Shopping Campaigns
September 11, 2020
In 2019 Adwords shopping campaigns generated 29% more revenue year-over-year. Whereas paid search revenue increased by only 13% over that period. Is it possible to increase conversions from Shopping ads in 2020? – Yes! Learn the best practices from real cases explained by our PPC Specialist Vladislav Platonov. What is Google Shopping? Google Shopping is Continue reading >
Mobile app promotion: 9 effective ways to market an app
September 4, 2020
Mobile apps skyrocket the digital marketing space. Last year’s CEE eCommerce report showed that 69% of shopping sessions take place on mobile and generate 44% of revenue and 41% of transactions. Mobile app promotion matters in 2020. In this article, we will give an overview of the most effective channels used to market an app, Continue reading >
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