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Abandoned Cart: How To Return Customers To Your Website
December 6, 2019
More than 80% of customers leave their online shopping carts abandoned, and 87% of them are ready to finish their order later. Of course, “later” sounds good, but this doesn’t mean that they will return and finish their shopping. What is an abandoned shopping cart “Abandoned” or forgotten is considered a shopping cart in which Continue reading >
Top 5 Customer Retention Metrics to Measure
December 3, 2019
Improving customer loyalty is one of the most important aspects of business development. Even if you’re a large online retailer with stable traffic and good conversion rates, you shouldn’t make attracting new customers your only goal. And here’s why. A study of large and medium-scale ecommerce businesses in Eastern and Central Europe showed that repeat Continue reading >
Branded Traffic: Why It’s Crucial For eCommerce and How To Increase It
December 2, 2019
Branded traffic can bring twice as many conversions as regular traffic. However, not every online store is running ad campaigns on branded queries or even try to enhance brand awareness at all. Ilona Bagdasarova, a PPC specialist at Promodo, explains what brand traffic is, whether an eCommerce business needs it and how to increase its Continue reading >
How Long Does SEO Take to Work
November 26, 2019
Ecommerce owners often ask this very question: “How long does SEO take to work?” To clear things up, we had asked our Promodo SEO specialists to answer this and other common questions about search engine optimisation, and wrote their answers in this article. To reassure you, let us put a spoiler here: a time-consuming SEO Continue reading >
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