SFIMA Pubcon Summit 2013 Review

On May14 in Davie, Florida Internet PubCon search marketing summit took place. It was devoted to new social media trends and organic search engine optimization (SEO).

 PubCon conference is one of the three the most popular USA conferences, but that was the first time it took place in Florida, and it was supported by the South Florida Interactive Marketing Association.

About 100 of the best Internet marketing representatives, agencies, marketing SEO companies, and companies providing design and developing services gathered in the morning at the Miniaci Performing Arts Center in the Nova Southeastern University Campus in Davie.

Visitors had an opportunity to hear 33 speakers with three session tracks and choose the most interesting reports depending on their interests.

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The conference motto in the best way possible described the modern trends of the Internet marketing industry – “Optimize. Socialize. Monetize. ”

A one-day intensive training gave an opportunity to marketing agencies and brands to learn about the future of Internet marketing: how it changes, how it changes Internets users’ lives, and how companies can apply Internet marketing ideas and practices the most effectively to achieve success in today’s highly competitive environment.

On the conference the reports on the most various topics were represented from marketing in social networking sites to business promotion by means of successful case studies, and building a loyal audience.

The main speakers of the conference were Rob Snell, the expert in e-commerce blogger and author, and Melanie Mitchell, SVP of Search Strategy.

Rob Snell is an expert in online industry who helped earn millions of dollars through online sales at Yahoo! Store. After releasing a book «Starting a Yahoo! Business for DUMMIES» in 2006 he became really popular.

Melanie Mitchell is in business search engines promotion for more than 13 years already. Melanie was a search engine optimization and search marketing vise president at AOL. At the moment she is a search marketing and strategy vise president at Digitas.

“What I love most about Pubcon conferences is that people are truly there to learn, teach and help each other,” Mitchell said. “Pubcon always attracts a fantastic crowd that I learn from and always walk away with a lot of actionable notes,” Mitchell added.

“Personally, I am fascinated by how the digital space continues to evolve and my keynote will focus on how to design your marketing campaigns for your audience, how to increase audience engagement and how to execute complex digital campaigns within your company for maximum impact. Overall, I am excited about the speaker lineup and tracks that are part of the Pubcon SIFMA Summit and I am already looking forward to a full day of attending sessions,” Mitchell noted.

“In 2004, our family’s online dog supply business came off the tracks,” Snell said. “Sales growth stopped. Overhead skyrocketed. We took a hard look at our site, and made one simple, substantial change to how we sold online which more than doubled our conversion rate. That change, combined with ongoing improvements to our site, have resulted in over $15 million in additional sales — above our normal growth,” Snell noted.

“Not everyone is a retailer, but the reality is that every company has to sell something to someone. My Pubcon SFIMA Summit keynote will cover how to establish your bonafides as a subject matter expert, how to leverage that authority with compelling content by recommending products that are solutions to your customers’ problems, and finish with tips on how to increase your conversion rate to make more from your existing Web traffic. And you’ll see lots of pictures of rednecks with guns and some fine looking bird dogs,” Snell added.”

Except the main speakers’ presentations at PubCon a variety of session tracks covering the latest search-related and social media research from more than 20 top experts were represented.

We would like to note that almost every presentation had a practical value. Again and again, the speakers discussing different ways and methods for promoting a website stressed the importance of conversion rate optimization services. It is pretty logical that one of the sessions that finished the tracks was the Conversion rate optimization session.

One of the experts in this session was a Promodo representative – Paul Ryazanov. A case based on one of the projects managed by Promodo turned into a guidance for online shops representatives seeking to improve the ergonomics and performance of their resources.

“We always try to bring practical value to conferences participants. Real case studies are always well perceived by the audience, “- says Paul Ryazanov -“Also such cases show the real work done by the company and stimulate to perform in the same way to achieve good results.”

It is particularly remarkable that the experience of the Promodo company was highly rated by organizers. As a result, Promodo has been invited to participate and show more case studies at the upcoming PubCon conference that will take place in Las Vegas in October 2013.

 

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