Webinar – Introduction to Russian market: Audience, Key Traffic Sources and Yandex

We invite you to join us at our new upcoming webinar! Leading Promodo specialists — Marketing Manager, Anna Korolekh and PPC Analyst, Kate Sudarkina will give a webinar “Introduction to Russian market: Audience, Key Traffic Sources and Yandex” organized by SEMPO.  

Russian-speaking countries are often perceived as a very mysterious and unattractive market. However, Russian speaking Internet space is growing and with many yet untaken business niches promises a lot to those who dare to enter it.

To give a better idea of Russian Internet market SEMPO has invited Promodo experts who have a unique experience having worked both, in “Russian-style” online marketing and traditional global online market. Anna and Kate will tell you which stereotypes are true and which are false and share their insight and tips.

This webinar is going to be particularly interesting and useful for business owners, SEO’s and marketers who are going to expand their businesses to the countries of the ex-CIS. But advanced SEO professionals and marketers will also benefit as they will be able to get familiarized with Yandex and the realia of online marketing promotion in the Russian-speaking markets.

Number of seats for the webinar is limited so please hurry up to reserve your seat now!

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You can complete online registration for the webinar here 

Webinar main points:

  • Russian and the ex-CIS markets explained: population, Internet penetration and dynamics
  • Key sources of traffic: Yandex, Google, Mail.ru, Vkontakte, Facebook
  • Key peculiarities of SEO for Russian-speaking markets, – Yandex
  • Investigation of the main differences of YandexDirect from Google Adwords
  • Bidding management strategies of Yandex Direct
  • Vkontakte – how to publish the best-performing ads

After the webinar you will be able to participate in lively  Q&A session and put your questions to the experts.

About the speakers:

Anna Korolekh, marketing manager and, in past, an SEO consultant at Promodo. Anna started her career in online marketing in 2007 from content-writing, later she was employed for the UK company Bullseyemedia as a link-building specialist and finally came to Promodo in 2011. As an SEO consultant Anna has worked with large sites of the following niche: gambling, dating, travel, ecommerce. Anna is a certified Google Analytics individual and a regular contributor to Promodo and external blogs, also a regular speaker at the webinars.

Kate Sudarkina, PPC Analyst at Promodo Company. Started her career in internet marketing field as an SEO Link-Builder, later an SEO Analyst at Bullseyemedia.co.uk. She obtained Google Adwords, Yandex Direct and Google Analytics professional certificates. Kate boosts different niche sites from secure server certificates, translation agencies to travelling niche sites. Kate has experience in promoting projects through Vkontakte and Facebook paid advertising as well as through Google Adwords and Yandex Direct paid ads.

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