Yandex: Every man has his Kaliningrad

Yandex logo

For the moment it is absolutely obvious that all Eastern-European SEO analysts will celebrate New Year under Kaliningrad impact. That is the name for the new search algorithm update that was rolled out by Yandex today on December 12, 2012.

The new search platform takes into account personal interests and preferences of users and provides quick access to favorite websites.

Yandex Kaliningrad Update

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

Personal search is based on  user behavior. Favorite websites come up more often and are ranged higher while a search is performed. But this does not mean that there will be only websites considered as relevant to your interests on a SERP. Because spontaneity is still taken into account as a search factor. Personal search applies to 75-80% users’ requests.

According to Yandex the search relevance will increase abruptly for each particular user thanks to the new search platform, and this will help to save time spent while searching.

Personalization works for every user by default. But it works only for those requests that can be related to the search history. Personal search will be turned off in case there are few requests and low conversion rate.

Personalization can be disabled in a toolbar if necessary. Personal search also applies to mobile version but with less impact.

Let us remind that this is not the first time Yandex plays the “city” game giving the names of the cities to its new algorithm updates: Magadan, Nakhodka, Arzamas, Snezhinsk, Konakovo, Obninsk, Krasnodar, Reykjavik and now it is Kaliningrad.

Next new search platform is supposed to start with “D”.

 

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

How to Dominate Local SEO: Practical Tips

October 16, 2019

How to dominate local SEO is the question you should focus on to take your eCommerce business to the next level and drive more sales. Since users want to get more personalised search results that are close to where they live, an individualised local approach to dominate SEO is crucial.  Search queries such as “near Continue reading >

Are Your Product and Home Pages Conversion Focused

October 11, 2019

The conversion-focused product page and home page may sound a bit mercantile, especially for those beginners who are aiming to build an emotional connection with customers. It’s just the way it is in the eCommerce business. All “roads” on a good website should lead to a purchase. Moreover, they should be well-navigated and enjoyable for Continue reading >

What Product Filters To Use On Large eCommerce Websites

October 7, 2019

Product filters are one of the essential eCommerce elements that can affect website performance. When it comes to user experience and search engine optimisation, well-organised category filters can make a huge difference. You would be surprised to know that only 16% of eCommerce websites provide their customers with proper filtering experience.  For websites with a Continue reading >

8 Expert Answers To Questions About SEO

September 25, 2019

Some time ago, on our Facebook page, we invited eCommerce owners to talk with our Promodo SEO experts about the issues they face when promoting their website. Below you will find answers to the questions we received, with full-detail explanations. 1. Is it good for a website SEO to have two URLs? If these are Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please

Yandex: Every man has his Kaliningrad

0
start now

Start now