Online shoes and clothing store Zappos, has grown from a company with an office in a garage into a multibillion-dollar corporation under the direction of Tony Hsieh after he became a CEO. Today, this ecommerce store is among the TOP 20 worldwide most visited websites in the shopping category according to data from SimilarWeb 2018.
Zappos.com appeared in the web space in 1999, just at the peak of the ‘dot com’ boom. But, unlike most of them, they managed to survive a fiasco. We were lucky to meet and communicate with Shereen H. Eltobgy, the co-founder of a culture ‘coach-sulting’ company ‘Delivering Happiness’, created on the principles of Tony Hsieh.
Today, we would like to share some curious chunks from this conversation with you.
‘Zappos system and approach can be applied to any business in large and small countries. The most important thing – is to deliver happiness. Our guiding principle is delivery of happiness to everywhere. This is not about shoes or the shop. It’s about happiness. Our goal is universal happiness’.
‘The main task of the consumer service – to make consumers happy. When we understand the sense of value, it can be scaled. And happiness is for everyone – not only for clients but also for employees, owners, people all around, even just for the community and society’.
‘Our business model based on happiness, can such a model be successful? Tony says – If you do not want to go to work – then do not go there, even if you’re the president of the company’.
“Happy People” is equal to “Happy customers” which is equal to a “Happy Company”
We do share these principles in our company and do our best to make our clients happy as well. Feel free to get in touch with the Promodo team.
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