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Attracting 1M Users to a New Category on the Largest Classifieds Website

client
industry
services
tools

Google AdWords

client
industry
services
tools

Google AdWords

content

Client

olx.ua is an online classifieds platform that connects people to buy, sell or exchange used goods and services.

330,000,000+ monthly audience
40 countries

Challenge

To launch effective Google Ads search campaigns for Auto Parts categories in Ukraine.

There were no on-site filtering by categories and car models on the website. So that was impossible to divide content by categories within a website section. Users saw chaotically formed ad groups which led to poor user experience and traffic outflow.

Solution

  • We made lists of categories from specialized sites of Auto Parts
  • We made lists of brands and car models from the OLX database
  • We started generating URLs from the q-queries formed from the received lists
  • We automatically filtered the received URLs to determine valid landing pages with content
  • We launched advertising campaigns based on the results obtained

Results YOY 2021/22

We developed a controlled, upgradable ad account structure that produced the following results for 2021:

1,000,000+

new users of the Auto Parts section

Target CPA

was saved

Case studies

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+13,5%

Total organic search sessions

+21,4%

Total site visits from all channels

1 month

Work period

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+525

Keywords

+28

Domain rating

5 months

Work period

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Baby & Child
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