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Attracting 1M Users to a New Category on the Largest Classifieds Website


Google AdWords


Google AdWords


Client is an online classifieds platform that connects people to buy, sell or exchange used goods and services.

330,000,000+ monthly audience
40 countries


To launch effective Google Ads search campaigns for Auto Parts categories in Ukraine.

There were no on-site filtering by categories and car models on the website. So that was impossible to divide content by categories within a website section. Users saw chaotically formed ad groups which led to poor user experience and traffic outflow.


  • We made lists of categories from specialized sites of Auto Parts
  • We made lists of brands and car models from the OLX database
  • We started generating URLs from the q-queries formed from the received lists
  • We automatically filtered the received URLs to determine valid landing pages with content
  • We launched advertising campaigns based on the results obtained

Results YOY 2021/22

We developed a controlled, upgradable ad account structure that produced the following results for 2021:


new users of the Auto Parts section

Target CPA

was saved

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Total organic search sessions


Total site visits from all channels

1 month

Work period

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