olx.ua is an online classifieds platform that connects people to buy, sell or exchange used goods and services.
330,000,000+ monthly audience
To launch effective Google Ads search campaigns for Auto Parts categories in Ukraine.
There were no on-site filtering by categories and car models on the website. So that was impossible to divide content by categories within a website section. Users saw chaotically formed ad groups which led to poor user experience and traffic outflow.
We developed a controlled, upgradable ad account structure that produced the following results for 2021:
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