Attracting 1M Users to a New Category on the Largest Classifieds Website

Client

olx.ua is an online classifieds platform that connects people to buy, sell or exchange used goods and services.

330,000,000+ monthly audience
40 countries

Challenge

To launch effective Google Ads search campaigns for Auto Parts categories in Ukraine.

There were no on-site filtering by categories and car models on the website. So that was impossible to divide content by categories within a website section. Users saw chaotically formed ad groups which led to poor user experience and traffic outflow.

Solution

• We made lists of categories from specialized sites of Auto Parts
• We made lists of brands and car models from the OLX database
• We started generating URLs from the q-queries formed from the received lists
• We automatically filtered the received URLs to determine valid landing pages with content
• We launched advertising campaigns based on the results obtained