How A Fintech Blog Reached Top-1 Positions in a New Language Within 6 Months

Solution

To create an optimized Ukrainian version of the blog, we used the existing structure of the English blog as a foundation and adapted the content for the Ukrainian market. 

Every month, we create a content plan that guides the consistent development of new articles. Our team manages the entire content creation process, from drafting to finalization, ensuring each piece is SEO-optimized and adheres to Google's guidelines for YMYL (Your Money or Your Life) websites. This means ensuring the articles are useful, expert-driven, and unique, meeting the stringent requirements for quality and reliability in this sensitive industry. To encourage conversions, we strategically include motivational sections within the articles that guide readers toward becoming ZEN.COM service users. 

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Initially, the ZEN.COM team handled the publishing of the articles. However, as our collaboration deepened, the Promodo content team took over the responsibility of uploading and managing all blog content directly through the admin panel.

Our approach to developing ZEN.COM’s Ukrainian blog involved three key stages:

1. Industry and Competitor Analysis

We started by analyzing the niche and competitors, which is a crucial step in developing an effective SEO content plan. This analysis helps identify what content is already performing well in the industry, uncovering gaps and opportunities where our blog could stand out. It also allows us to better understand user intent, the most relevant keywords, and how to align our strategy with what the target audience is searching for. 

• We carefully studied competing blogs, identifying the most effective content types and topics that generated substantial organic traffic.
• We conducted thorough keyword research and semantic analysis to ensure our content strategy was aligned with relevant search queries and also was able to compete for positions within popular keywords. 

This foundation helped us craft a content plan focusing on topics like personal finance, money transfers, online shopping, and financial guides—key interests for ZEN.COM’s audience.

2. Blog Setup and Initial Content Development
The first publications appeared in August 2023, featuring press releases about the brand’s entry into the Ukrainian market and its partnership with PrivatBank. These articles served a dual purpose: establishing brand expertise while introducing Ukrainian users to ZEN.COM’s offerings.

The blog articles were crafted with conversion in mind. Each piece included motivational sections and conversion elements, such as links guiding readers to the main website, encouraging them to explore the product further and download the app. For instance, an article might explain how ZEN Mastercard® verification works, highlighting the benefits of their system, and leading readers toward taking action.

Here is an example of a motivational block with an inserted internal link:

“Verification of the ZEN Mastercard® payment card is carried out automatically by monitoring systems within a few seconds in accordance with the legislation of the European Union. Some payments require manual verification, which takes up to 3 days. This is necessary in order to 

• protect your money from fraudulent activities; 
• verify the source of funds and legal grounds;
• track the regularity and amount of your regular payments. 

ZEN.COM cares about the protection of your accounts and the security of financial transactions.”

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The content quality not only ensured us top positions for multiple queries, but also secured our blog articles a position in the Featured Snippet section:

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3. Ongoing Content Strategy Optimization
Regular content publication began in October 2023, supported by continuous monitoring and analysis of content performance. 

Each month, we: 

• Analyze traffic, keyword rankings and the effectiveness of published content;
• Monitor the blog for technical issues;
• Prepare briefs for resolving those issues;
• Oversee the implementation of the fixes.

This helps us refine the content plan and adjust topic focus based on reader preferences.

Results

Since we started publishing articles on the Ukrainian version of the blog, we were able to reach:

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(as of May 19)

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What’s next?

As the next step, we recommended link building to the client to improve the rankings of priority keywords for the blog. Starting in July 2024, we began acquiring high-quality backlinks to strengthen the blog’s authority and boost its search engine positions. With this strategy, we plan to achieve even more impressive results.

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