Increasing Transactions by 50%: Facebook Ads for a Beauty Retailer

Client

EVA.ua is the Ukrainian's largest chain of beauty and health stores offering a wide range of decorative cosmetics, perfumes, face and body care products, jewelry, accessories, household chemicals, and baby care products.
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Since 2020 the eva.ua online store has been actively developing and evolving.

Challenge

• To make the online store a leader in the Beauty & Care niche in Ukraine
• To boost sales on the eva.ua online store
• To reduce the cost per order (CPA) by 15%

Solution

• Meta (Facebook) Pixel setup
• Product catalog optimization
• Launch of dynamic product advertising on all Meta platforms (Facebook Ads) - remarketing and prospecting
• Launch of conversion campaigns promoting top special offers
• Launch of traffic-driven ad campaigns
• Launch of outreach campaigns to increase awareness of the online store eva.ua
• A/B testing of creatives and advertising campaign settings
• Awareness assessment with Brand Lift

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