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Increasing Transactions by 50%: Facebook Ads for a Beauty Retailer

client
industry
services
tools

Meta Ads (Facebook Ads)

client
industry
services
tools

Meta Ads (Facebook Ads)

content

Client

EVA.ua is the Ukrainian's largest chain of beauty and health stores offering a wide range of decorative cosmetics, perfumes, face and body care products, jewelry, accessories, household chemicals, and baby care products.

Since 2020 the eva.ua online store has been actively developing and evolving.

Challenge

  • To make the online store a leader in the Beauty & Care niche in Ukraine
  • To boost sales on the eva.ua online store
  • To reduce the cost per order (CPA) by 15%

Solution

  • Meta (Facebook) Pixel setup
  • Product catalog optimization
  • Launch of dynamic product advertising on all Meta platforms (Facebook Ads) - remarketing and prospecting
  • Launch of conversion campaigns promoting top special offers
  • Launch of traffic-driven ad campaigns
  • Launch of outreach campaigns to increase awareness of the online store eva.ua
  • A/B testing of creatives and advertising campaign settings
  • Awareness assessment with Brand Lift

RESULTS YOY 2021/22:

+53%

Transactions

-24%

CPA

+21%

Conversion rate

BRAND LIFT RESULTS:

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+1

New target audience group

+1

New source of traffic

3 months

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Total organic search sessions

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Total site visits from all channels

1 month

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