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How to Triple Revenue and Lower Cost Revenue Ratio With Google Ads in a Toy Store


Google Ads


Google Ads



Budynok Ihrashok is the largest Ukrainian toy retailer.


To increase the YoY revenue in Q4 by +40%


  • Categorizing of all products. A dynamic budget and strategy management based on the demand of each category were used.
  • The launch of search campaigns by categories.
  • The launch of dynamic search campaigns.

Results Q4 YOY

+ 206 %


+ 144 %


+ 146 %


+ 192 %


+ 20 %

Conversion rate

- 20 %



I have collaborated with the Promodo agency on many projects. The level of service is always high. The team is available 24/7. They reach the set KPIs and our ad campaigns are regularly optimized. Promodo one love ❤️
Аnastasia Litus
Head of e-com marketing at
We have been working on the Budynok Ihrashok project during 2021 with the Promodo team. We cooperated in the areas of Paid Acquisition (contextual and targeted advertising) and Retention Marketing. I want to highlight the high level of qualification of the specialists we worked with. We were always the first to know about new products and trends of ad promotion. Together with the team we conducted many successful experiments, and received accurate media plans that always correspondent to the fact. Thanks to Promodo, we were able to achieve high growth rates despite the difficult and unpredictable year.They are flexible, multi-tasking and know how to achieve the goals set by the client.It is always easy and comfortable to communicate with colleagues from Promodo, the line between the client and the agency is blurred due to the high involvement in the project. I can recommend the Promodo marketing agency for solving many business problems in digital, as they are experienced professionals.
Alisa Dashevskaya
Digital marketing manager at

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Total organic search sessions


Total site visits from all channels

1 month

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