Nikon Corporation is a company that manufactures and sells optical instruments, including imaging products, microscope solutions, semiconductor lithography systems, and industrial metrology solutions.
Nikon launched a new flagship camera – Nikon D7500 DSLR. The task for the local agencies around the world was to adapt advertising campaigns for the local markets.
The team has selected Facebook Canvas as the main promotional instrument. This format is a logical follower of Facebook's Carousel format, which allows viewing several photos of an advertised product.
Canvas, in turn, enables to show the full-screen advertisements to the target audience with the possibility to scroll, watch videos, and interact in other ways.
To promote the Nikon D7500 DSLR, we used all available Canvas tools:
The video showed the possibilities of the camera for popular music.
Tell the user to turn the device around.
Horizontal arrangement of the Canvas elements allows users to see the entire image, for example, a beautiful panoramic photo by Nikon.
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