Growth Audit

Growth audit is the examination of your current digital marketing strategy which helps analyse the performance of your promotional channels’, ad campaigns, as well as website usability, brand’s reputation and competitors activities. These insights allow you to see the big picture of your eCommerce business, identify strengths and weaknesses and finally, improve your performance.

Growth audit is the examination of your current digital marketing strategy which helps analyse the performance of your promotional channels’, ad campaigns, as well as website usability, brand’s reputation and competitors activities.

78%

of companies say that their lead conversions and customer acquisition increase when they use data-driven marketing

Our Growth audit helps you check your performance across each digital marketing channel and on each stage of the sales funnel.

SEO Audit

  • • Technical SEO audit
  • • Content Analysis
  • • Analysis of SEO strategy
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PPC Audit

  • • Search PPC Campaigns
  • • GDN Campaigns
  • • Remarketing campaigns
  • • Social PPC Campaigns
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Email Marketing Audit

  • • Email Database Audit
  • • Content Audit
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SMM Audit

  • • Social Media Strategy Audit
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Website Usability Audit

  • • UX Web Design Audit
  • • Analytics Data Audit
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ROI Audit

  • • An analysis of Return of marketing investments across all digital marketing channels
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Competition Audit

  • • Analysis of competitors’ marketing strategies
Learn more

Reputation Analysis

  • • Brand's Online Authority Audit
Learn more
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SEO PPC Email Marketing SMM Website Usability ROI Competition Audit Reputation Analysis

SEO
Audit

87% of consumers start searching for products online. Along with that, 75% of users never open the second and following pages of Google search results. Our SEO audit helps you determine a search engine optimisation score of your website, as well as find solutions on how you can rank higher and receive more traffic to your website.

What SEO Audit includes:

Technical SEO audit

This analysis will help you reveal unobvious website issues that prevent ranking at the top of the search results. Most ecommerce owners don’t know these errors exist, but Google crawlers do, and stops displaying your webpages to your potential customers. This leads to an essential loss of relevant traffic and conversions.

Content Audit

This analysis will help you see which pages on your website are indexable and optimised for relevant keywords. These insights allow you to improve your domain trust and quality, increase positions on SERPs and boost traffic to your website.

External SEO Strategy Audit

This analysis will help you reveal external factors such as reference volume or domain authority, which both positively and negatively affect your website ranking. These insights allow you to build a strong competitive strategy and find effective solutions on how to improve your organic positions.

What we analyse:

  • Robots.txt
  • Sitemap
  • HTACCESS
  • Analysis of load speed (HTML, CSS,Images, JS, server response speed)
  • HTML / CSS code
  • Server response codes
  • Site structure
  • more...
  • Semantic core set-up
  • Site visibility analysis
  • Analysis of competitors' positions
  • Commercial and information content optimisation
  • Interlinking
  • Competitive Link
  • Analysis of the DoFollow and NoFollow links
  • Analysis of the distribution of links between the main and internal pages
  • Link Locationr
  • Ancho Text

What you will receive:

  • • A full list of SEO issues on your websites
  • • A full list of recommendations on how to improve your positions on SERPs and increase organic traffic
53%

of online consumers always do research before a purchase to ensure they are making the best possible choice. Let us help your customers notice your website first.

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PPC
Audit

65% of customers who intend to make a purchase click on paid search first. Our PPC audit is designed to analyse the performance and setup quality of all ad campaigns you are running. These insights allow you to see how efficient your marketing investments are, and find solutions on how to optimise your ad spend and improve ROAS.

What our PPC Audit includes:

Paid Search & Display Campaigns Audit

This analysis of your ad manager accounts on multiple platforms (Google Search, Google Display Network, Google Shopping, YouTube Ads) will reveal underperforming ad campaigns.

Social Ad Campaigns Audit

This analysis of your ad campaign on Facebook, Instagram, LinkedIn, Twitter, and other social networks reveals possible causes why your ads don’t generate expected conversions.

What we analyse:

  • Account Structure
  • Advertising campaign settings
  • Keywords
  • Search queries and negative keywords
  • Ads and extension
  • more...
  • Account Structure
  • Advertising campaign settings
  • Targeting Type Analysis
  • Remarketing Campaign Analysis
  • The effectiveness of placements and creatives
  • Tracking pixel

What you will receive:

  • • A full list of PPC campaigns issues
  • • A full list of recommendations on how to optimise your PPC spends

PPC ads generate more than 25% of ecommerce revenue and drive the most traffic. Let us make your pay per click marketing strategy cost-efficient and improve conversions.

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SMM
Audit

74% of shoppers rely on recommendations from social networks to make a purchasing decision. Along with that, social traffic generates fewer conversions than other marketing channels for eCommerce websites. Profiles on Facebook or Twitter should build a strong connection between your brand and loyal audience, increase top-of-mind awareness and promote brand authenticity. The SMM audit is designed to analyse your company’s presence in social media, as well as your strategy, engagement rate and goals.

What our Social Media Marketing Audit includes:

Social Media Strategy Audit

This analysis of your SMM tactics and performance on Facebook, Instagram, Twitter, LinkedIn, Reddit and other social networks will help you find marketing solutions, which could improve your audience engagement.

What we analyse:

  • Graphic content
  • Text content (how interesting and useful it is, how many likes, shares and comments it generates)
  • Tactics of communication with subscribers
  • Audience engagement and reach

What you will receive:

  • • A full list of social media marketing issues, causing underperformance
  • • A full list of recommendations on how to build an effective SMM strategy and define correct goals

Consumers who read product reviews on social networks show a 133% higher conversion rate. Let us discover how your social marketing can generate revenue for your ecommerce website.

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Website Usability Audit

88% of shoppers said that they are less likely to return to a website after a bad experience. That’s why improving customer experience is the number one challenge for eCommerce owners today. Our Website Usability Audit is designed to reveal how visitors behave on your website both on desktop and mobile devices, what design solutions can confuse buyers and prevent them from purchasing, as well as to help businesses understand what specific web design changes can increase their conversion rate.

What our Website Usability Audit includes:

UX Web Design Audit

This analysis of your website usability and functionality will help you identify if your web design encompasses the entire user journey and reveal areas for improvement.

Analytics Data Audit

The analysis of website indicators in the Google Analytics account allows you to define customer behaviour patterns.

What we analyse:

  • Purchase scenarios
  • Usability of the website pages
  • User interaction with the interface, clarity of the information provided to customers.
  • more...
  • Conversion rate by customer segment (new, returned, region, device)
  • Analysis of repeat purchases
  • Average spend by segment (new, returned, region, device)
  • Mobile traffic analysis (conversion rate, bounce rate)
  • Goals and events setup (in Google Analytics)

What you will receive:

  • • A full list of your website’s usability issues
  • • Dynamic black and white prototypes for the proposed solution

A good UX design can increase your website’s conversion rate by 400%. Let us recommend the areas for improvement.

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Multichannel ROI Audit

68% of businesses consider improving ROI measurability as the most crucial aim for a data management strategy. Our Multichannel audit is designed to examine ad campaigns and marketing strategies across all digital channels you use, analyse if your results are worth your investments, and help you allocate your marketing budget in a more efficient way.

What our Multichannel ROI Audit includes:

Return of marketing investments analysis

Our audit of your digital marketing campaigns on Google, Facebook, Instagram, Bing, as well as email and PR, will help you reveal and disable ineffective promotional solutions.

What we analyse:

  • Traffic and transactions generated by every marketing source, including SEO, Paid Search, Display, Email, Direct, Social, Referral.

What you will receive:

  • • A comprehensive report on your digital marketing campaigns’ performance
  • • A list of recommendations on how to improve your marketing strategies and optimise ad spends.

For every $1 spent on paid ads an ecommerce company makes $2.87 on average. Let us help you find specific ways to increase the return on your investments.

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Competition
Audit

80% of shoppers compare prices online before purchasing. That’s why being aware of your competitors’ strategies is a must for ecommerce businesses who are aiming to steal the limelight. This Competition Audit is designed to reveal your competitive advantages and turn them into conversions.

What our Competition Audit includes:

Analysis of competitors’ marketing strategies

The analysis of your online rivals will help you identify their strengths and weaknesses.

What we analyse:

  • Competitors’ SEO performance
  • PPC performance
  • Email marketing strategy
  • Social media marketing strategy
  • Online reputation
  • Pricing strategy

What you will receive:

  • • A list of your main competitors with their pros and cons
  • • A report on your competitive advantages in the market

There are several factors which strongly affect consumer decision to shop in your online store. Free shipping is one of them. If you offer this, 90% of customers will choose you even if the package takes longer to arrive. Let us find more solutions on how to inspire the audience to choose your website, not your competitor’s.

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Reputation
Audit

Online store reputation significantly affects a consumer's purchase decision. 91% of shoppers read online reviews of a website where they are intended to buy a product from. If most ecommerce websites used to filter negative customer comments, there are still a lot of websites where deleting problem reviews is impossible. Our Reputation management audit is designed to reveal consumers' feedback on the negative experience they had with your website over various forums, directories, social networks, and other platforms, which can prevent customers from purchasing on your ecommerce store.

What our Reputation Audit includes:

Brand's Online Authority Audit

This audit of your online reputation will help reveal negative reviews and find solutions on how to convert your image on digital into positive.

What we analyse:

  • Customer’s reviews over various online platforms
  • PR campaigns and their results
  • The degree of customer satisfaction of your ecommerce website

What you will receive:

  • • A comparison list of your website’s strengths and weaknesses based on the customer reviews
  • • A full list of recommendations on how to improve your positive online reputation
  • • A full list of recommendations on how to fix negative impressions, which rank first in the search results.

Almost 70% of online customers read four reviews at least before making a purchase. Let us help you find the solutions for how your customers could notice more positive reviews of your ecommerce website.

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Google Analytics
Setup Audit

  • • Google Analytics Setup Audit
  • • eCommerce Tracking Setup Audit
  • • Google Tag Manager Setup Audit
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SEO Audit

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78%of users never continue to the second or additional pages found within the Google search results.
Our SEO audit helps you determine a search engine optimisation score of your website, as well as find solutions on how you can rank higher and receive more traffic to your website.

What you will receive:

  • • A full list of SEO issues on your websites
  • • A full list of recommendations on how to improve your positions on SERPs and increase organic traffic
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PPC Audit

Learn more

65% of customers who intend to make a purchase click on paid search first.
Our PPC audit is designed to analyse the performance and setup quality of all ad campaigns you are running. These insights allow you to see how efficient your marketing investments are, and find solutions on how to optimise your ad spend and improve ROAS.

What you will receive:

  • • A full list of PPC campaigns issues
  • • A full list of recommendations on how to optimise your PPC spends
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Email Marketing Audit

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Email marketing can generate ¼ of all conversions on your ecommerce website.
Moreover, this is the best channel for boosting cross-sales and up-sales, as well as customer retention. This audit is designed to analyse your email marketing performance, examine customer base segmentation and activity, discover possible areas for improvements.

What you will receive:

  • • A full list of email marketing campaigns’ issues
  • • A full list of recommendations on how to improve your email marketing results
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SMM Audit

Learn more

74% of shoppers rely on recommendations from social networks to make a purchasing decision.
Profiles on Facebook or Twitter should build a strong connection between your brand and loyal audience, increase top-of-mind awareness and promote brand authenticity. The SMM audit is designed to analyse your company’s presence in social media, as well as your strategy, engagement rate and goals.

What you will receive:

  • • A full list of social media marketing issues, causing underperformance
  • • A full list of recommendations on how to build an effective SMM strategy and define correct goals
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Website Usability Audit

Learn more

88% of shoppers said that they are less likely to return to a website after a bad experience.
Our Website Usability Audit is designed to reveal how visitors behave on your website both on desktop and mobile devices, what design solutions can confuse buyers and prevent them from purchasing, as well as to help businesses understand what specific web design changes can increase their conversion rate.

What you will receive:

  • • A full list of your website’s usability issues
  • • Dynamic black and white prototypes for the proposed solution
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ROI Audit

Learn more

68% of businesses consider improving ROI measurability as the most crucial aim for a data management strategy.
Our Multichannel audit is designed to examine ad campaigns and marketing strategies across all digital channels you use, analyse if your results are worth your investments, and help you allocate your marketing budget in a more efficient way.

What you will receive:

  • • A comprehensive report on your digital marketing campaigns’ performance
  • • A list of recommendations on how to improve your marketing strategies and optimise ad spends
Order Growth audit Hide

Competition Audit

Learn more

80%of shoppers compare prices online before purchasing.
That’s why being aware of your competitors’ strategies is a must for ecommerce businesses who are aiming to steal the limelight. This Competition Audit is designed to reveal your competitive advantages and turn them into conversions.

What you will receive:

  • • A list of your main competitors with their pros and cons
  • • A report on your competitive advantages in the market
Order Growth audit Hide

Reputation Analysis

Learn more

91%of shoppers read online reviews of a website where they are intended to buy a product from.
Our Reputation management audit is designed to reveal consumers' feedback on the negative experience they had with your website over various forums, directories, social networks, and other platforms, which can prevent customers from purchasing on your ecommerce store.

What you will receive:

  • • A comparison list of your website’s strengths and weaknesses based on the customer reviews
  • • A full list of recommendations on how to improve your positive online reputation
  • • A full list of recommendations on how to fix negative impressions, which rank first in the search results
Order Growth audit Hide

Let us help you achieve better results

Deep analysis of your marketing performance, traffic sources, consumer behaviour and competitor field allows you to make smart decisions, based on real facts, not assumptions.

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90% of our clients managed to increase their revenue by up to 200%, changing their marketing strategy in accordance with our recommendations.

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