Growth audit is the examination of your current digital marketing strategy which helps analyse the performance of your promotional channels’, ad campaigns, as well as website usability, brand’s reputation and competitors activities. These insights allow you to see the big picture of your eCommerce business, identify strengths and weaknesses and finally, improve your performance.
Growth audit is the examination of your current digital marketing strategy which helps analyse the performance of your promotional channels’, ad campaigns, as well as website usability, brand’s reputation and competitors activities.
of companies say that their lead conversions and customer acquisition increase when they use data-driven marketing
Our Growth audit helps you check your performance across each digital marketing channel and on each stage of the sales funnel.
78%of users never continue to the second or additional pages found within the Google search results.Our SEO audit helps you determine a search engine optimisation score of your website, as well as find solutions on how you can rank higher and receive more traffic to your website.
Helps you reveal unobvious website issues that prevent ranking at the top of the search results which leads to an essential loss of relevant traffic and conversions.We analyse: Robots.txt, sitemap, load speed, HTML/CSS code, internal linking, URL structure etc.
Helps you see which pages on your website are indexable and optimised for relevant keywords, and find out how you can increase your positions on SERPs.We analyse: semantic core set-up, site visibility, competitors' positions, commercial and information content optimisation etc.
Helps you reveal external factors such as reference volume or domain authority, which both positively and negatively affect your website ranking.We analyse: competitive link, DoFollow and NoFollow links, the distribution of links between the main and internal pages, link location, anchor text.
65% of customers who intend to make a purchase click on paid search first.Our PPC audit is designed to analyse the performance and setup quality of all ad campaigns you are running. These insights allow you to see how efficient your marketing investments are, and find solutions on how to optimise your ad spend and improve ROAS.
This analysis of your ad manager accounts on multiple platforms (Google Search, Google Display Network, and other) will reveal underperforming ad campaigns.We analyse: account structure, ad campaign settings, keywords, search queries and negative words, ads and extensions, ROAS etc.
This analysis of your ad campaign on Facebook, Instagram, LinkedIn, Twitter, and other social networks reveals possible causes why your ads don’t generate expected conversions.We analyse: account structure, ad campaign settings, targeting type, remarketing campaigns, tracking pixel etc.
Email marketing can generate ¼ of all conversions on your ecommerce website.Moreover, this is the best channel for boosting cross-sales and up-sales, as well as customer retention. This audit is designed to analyse your email marketing performance, examine customer base segmentation and activity, discover possible areas for improvements.
The analysis of the email list quality will help you identify how often subscribers open your emails or add them spam, as well as if they are segmented properly for triggered and personalised emails.We analyse: email list size, subscriber activity, email list segmentation, email capture forms on a website, database potential, RFM.
This research of your email content quality will uncover gaps in your email marketing strategy and define goals for each type of emails.We analyse: types of email sequences you use: welcome, transaction, triggered, promotional; content performance and relevance of emails.
74% of shoppers rely on recommendations from social networks to make a purchasing decision.Profiles on Facebook or Twitter should build a strong connection between your brand and loyal audience, increase top-of-mind awareness and promote brand authenticity. The SMM audit is designed to analyse your company’s presence in social media, as well as your strategy, engagement rate and goals.
Our analysis of your SMM tactics and performance on Facebook, Instagram, Twitter, LinkedIn, Reddit and other social networks will help you find marketing solutions, which could improve your audience engagement.We analyse: graphic content, text content, tactics of communication with subscribers, audience engagement and reach.
88% of shoppers said that they are less likely to return to a website after a bad experience.Our Website Usability Audit is designed to reveal how visitors behave on your website both on desktop and mobile devices, what design solutions can confuse buyers and prevent them from purchasing, as well as to help businesses understand what specific web design changes can increase their conversion rate.
This analysis of your website usability and functionality will help you identify if your web design encompasses the entire user journey and reveal areas for improvement.We analyse: purchase scenarios, usability of the website pages, user interaction with the interface, clarity of the information provided to customers etc.
The analysis of website indicators in the Google Analytics account allows you to define customer behaviour patterns.We analyse: conversion rate by customer segment (new, returned, region, device),repeat purchases, average spend by segment etc.
68% of businesses consider improving ROI measurability as the most crucial aim for a data management strategy.Our Multichannel audit is designed to examine ad campaigns and marketing strategies across all digital channels you use, analyse if your results are worth your investments, and help you allocate your marketing budget in a more efficient way.
Our audit of your digital marketing campaigns on Google, Facebook, Instagram, Bing, as well as email and PR, will help you reveal and disable ineffective promotional solutions.We analyse: traffic and transactions generated by every marketing source, including SEO, Paid Search, Display, Email, Direct, Social, Referral.
80%of shoppers compare prices online before purchasing.That’s why being aware of your competitors’ strategies is a must for ecommerce businesses who are aiming to steal the limelight. This Competition Audit is designed to reveal your competitive advantages and turn them into conversions.
The analysis of your online rivals will help you identify their strengths and weaknesses.We analyse: competitors’ SEO performance, PPC performance, email marketing strategy, social media marketing strategy, online reputation, pricing strategy.
91%of shoppers read online reviews of a website where they are intended to buy a product from.Our Reputation management audit is designed to reveal consumers' feedback on the negative experience they had with your website over various forums, directories, social networks, and other platforms, which can prevent customers from purchasing on your ecommerce store.
This audit of your online reputation will help reveal negative reviews and find solutions on how to convert your image on digital into positive.We analyse: Customer’s reviews over various online platforms, PR campaigns and their results, the degree of customer satisfaction of your ecommerce website.
Let us help you achieve better results
Thanks to Promodo’s consultation expertise, the company’s search engine rankings for their website and app have consistently improved. The internal stakeholders were also impressed with their project organization skills, experience, and vast knowledge.
They are flexible, multi-tasking and know how to achieve the goals set by the client.It is always easy and comfortable to communicate with colleagues from Promodo, the line between the client and the agency is blurred due to the high involvement in the project. I can recommend the Promodo marketing agency for solving many business problems in digital, as they are experienced professionals.
The Promodo team helped us launch a digital bank project outside of Ukraine. Thanks to their competence and experience, we have achieved such results in lead generation and building high brand awareness that didn’t even expect!
All the KPIs we set were implemented. The team responded quickly to all our adjustments. I want to note the flexibility of the guys, because sometimes the global tasks changed due to the situations on the marketWe needed to make changes rapidly, and thanks to the excellent communication process with Promodo, this was not a big challenge for us.
A reliable partner, an excellent team, professionals who can hear and understand you, very smart management, and an involved owner. During our cooperation, we always found the best solutions and common ground. Even at the most critical moments, the guys went the extra mile toward our wishes and requests. I’ve never heard the word “no”, I always heard “it will be done, don’t worry”.
For any questions [email protected]
+44 (0) 20 313 766 81
+44 7852 537715
Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD
Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113
Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119